APRIL 26 - MAY 14

DISCOVER CHINESE GAME MARKET

25 000+
contacts
100+
countries
5 000+
70+
companies
speakers
APRIL 26 - MAY 14

DISCOVER CHINESE GAME MARKET

25 000+
contacts
100+
countries
5 000+
70+
companies
speakers
APRIL 26 - MAY 14

DISCOVER CHINESE GAME MARKET

25 000+
contacts
100+
countries
5 000+
70+
companies
speakers
WN CONFERENCE
WN DEVELOPER SHOWCASE:
ONLINE
We gather Game Developer teams from all over
the world to help them
Opportunity
Relations
Free participation
Feedback
Find publishers, investors or new partners to level up the game
Strengthen relationships with platforms and engines
Participation in Developer Showcase Online is free
Get professional feedback from industry experts
WN China'21 Online will start on April 26. Every participant will get access to the meeting system with over 25,000 game industry professionals from all over the world, online lectures, expo zone with booths and developer exhibition, and a lot more. There will be an offline expo as well, learn more about WN Conference Shanghai'21 Offline.
WN CONFERENCE
WN DEVELOPER SHOWCASE: ONLINE
We gather Game Developer teams from all over the world to help them
Opportunity
Relations
Free participation
Feedback
Find publishers, investors or new partners to level up the game
Strengthen relationships with platforms and engines
Participation in Developer Showcase Online is free
Get professional feedback from industry experts
WN China'21 Online will start on April 26. Every participant will get access to the meeting system with over 25,000 game industry professionals from all over the world, online lectures, expo zone with booths and developer exhibition, and a lot more. There will be an offline expo as well, learn more about WN Conference Shanghai'21 Offline.
WN CONFERENCE
WN DEVELOPER SHOWCASE: ONLINE
We gather Game Developer teams from all over the world to help them
Opportunity
Relations
Free participation
Feedback
Find publishers, investors or new partners to level up the game
Strengthen relationships with platforms and engines
Participation in Developer Showcase Online is free
Get professional feedback from industry experts
WN China'21 Online will start on April 26. Every participant will get access to the meeting system with over 25,000 game industry professionals from all over the world, online lectures, expo zone with booths and developer exhibition, and a lot more. There will be an offline expo as well, learn more about WN Conference Shanghai'21 Offline.
SPEAKERS
SPEAKERS
Meet speakers of the WN CHINA'21!
    • In-depth industry knowledge
    • Cutting-edge presentations
    • Experience sharing

    If you'd like to become a speaker, please submit this form!

    PROGRAM
    April 26
    April 27
    April 28
    May 13
    May 14
    07:00 - 07:30 CET / 13:00 - 13:30 CHINA
    What We Can Learn from Chinese Game Developers?
    Vincent Low, CEO, Potato Play
    Everyone knows that China is a big market, and are eager to break into it. In order to survive in one of the most competitive markets in the world, Chinese game developers have honed their game development skills to a high level of efficiency and creativity. Instead of only looking at entering the China market, game developers from all around the world should also look at what lessons we can learn from Chinese developers.
    07:40 - 08:10 CET / 13:40 - 14:10 CHINA
    Understanding and Using In-Game Currency For Your Next F2P Game -
    A Beginners Class
    Luke Stapley, Marketing Director, Cocos
    If you are ready to start monetizing your game, it's time to learn how you can make your currencies work and allow both paid and free gamers the best experience without losing your community. This is a beginners class for those entering or novices in the industry.
    08:20 - 08:50 CET / 14:20 - 14:50 CHINA
    How Did You Manage Your Business Risks During Tough Times?
    Daniel Lo, CEO, GoGoChart
    Many businesses have taken a hit in the last 12 months, it is essential to ensure your business has enough runway and minimise risks to ride through the tough times. What measurements have you put in place, if any?
    09:00 - 09:30 CET / 15:00 - 15:30 CHINA
    Gaming & AppGallery
    Alexandre Salem, Global Gaming Business Development Director, Huawei AppGallery
    We will provide an overview of the gaming sector, latest industry trends and we well shed light on the value proposition of AppGallery in Gaming.
    09:30 - 10:30 CET / 15:30 - 16:30 CHINA
    NETWORKING BREAK
    10:30 - 11:30 CET / 16:30 - 17:30 CHINA
    Panel Discussion: Hone Your Games For the Western Markets - Best Practices
    Shirley Lin, Co-founder & Chief Business Development, RunAppRun
    Michael Zhang, CEO, Firefly Games
    Mihai Pohontu, CEO, Amber
    Justin Berenbaum, Vice President of Strategy, Xsolla
    Chinese game development has grown amazingly sophisticated over years and years of a significant share of the markets, especially in the mobile game sector. Yet, aside from the big players, how would the rest of the game industry prepare for the larger markets in the USA and Europe? Hear first hand from experts with their game development experiences, in terms of concept/story, gameplay, art, UI designs, for market readiness.
    11:40 - 12:10 CET / 17:40 - 18:10 CHINA
    The Resurgence of Social Gaming in Mobile - Social 2.0
    Kalle Heikkinen, Chief Analyst (China), GameRefinery
    Mobile games have seen a noticeable rise in the inclusion of social features. While Covid has undoubtedly increased this need for people to play together, we believe that it has merely accelerated the move towards greater inclusion of social features that have been growing pre-pandemic. In this talk, we'll look at this trend and why that is.
    12:20 - 13:20 CET / 18:20 - 19:20 CHINA
    Panel Discussion: MENA & China
    Vincent Ghossoub, Founder, Falafel Games
    Hussam Hammo, CEO, Tamatem
    MJ Fahmi, CEO & Co-Founder, Babil Games
    Ehsan Z. Parvar, Senior International Business Developer, Cafe Bazaar
    With companies and organizations from the MENA region, the panel is digging deeper into the cooperation between the region and China so far, and how will lit look like in the coming years.
    13:30 - 14:00 CET / 19:30 - 20:00 CHINA
    HUAWEI Ads: Top Tips on Driving Growth on a New Ad Platform
    Alisa Nikitina, Senior Business Growth Manager, Huawei Mobile Services Europe
    HUAWEI Ads is an end-to-end traffic monetization platform, providing a pipeline for developers to reach Huawei's massive user base, facilitating convenient ad access, effortless monetization, and rapid business growth.
    14:10 - 14:40 CET / 20:10 - 20:40 CHINA
    The Asia Games Market, and What it Means for the West
    Lisa Cosmas Hanson, President, Niko Partners
    Founder of the market research firm covering the videogames, esports and streaming markets in Asia, Lisa will provide an overview of the market along with important trends, as well as what is important for the rest of the world to understand about these incredibly complex and diverse markets.
    07:00 - 08:00 CET / 13:00 - 14:00 CHINA
    Panel Discussion: Decoding the No-One-Size-Fits-All Model of Cross-Border Game Publishing
    Todd Kuhns, Marketing Manager, AppInChina
    Ronen Mense, President & Managing Director, APAC, AppsFlyer
    Wenfeng Yang, GM, Yoozoo US Corp
    Carolyn Bigg, Partner and Global Co-Chair of the Data Protection, Privacy and Security group, DLA Piper
    Junde Yu, VP Sales and Support, GM Gaming, App Annie

    The East & West discussion around user behavior and consumption have long been a subject of scrutiny and economic fascination for many. But what do these differences - and similarities - mean in the big picture of gaming business? In this banner event, we aim to decode what would and could truly work - from monetization methods, gameplay adjustments to messaging. If you have aspirations of publishing your Chinese game abroad (and vice-versa), this is the right panel for you.
    08:10 - 08:40 CET / 14:10 - 14:40 CHINA
    iGi, the First Game Incubator in Japan: How Can We Work Together?
    Sho Sato, Co-Founder & Secretary General, indie Game incubator
    Although Japan has been known as one of the most important game markets and industry in the world, it's indie game scene is unseeable and disconnected from international game community. In this session, co-founder of the first game incubator in Japan will explain why they started, what are they and how can they work with international game industry stakeholders.
    08:50 - 09:20 CET / 14:50 - 15:20 CHINA
    Non-Traditional Publishing
    Anlu Liu, Content Manager, Kowloon Nights
    Sharing about the differences between our working style, culture, terms with traditional publishers and let people understand which style might fit them best.
    09:20 - 11:00 CET / 15:20 - 17:00 CHINA
    NETWORKING BREAK
    11:00 - 11:30 CET / 17:00 - 17:30 CHINA
    Fireside Chat: Mobile OS ad monetization - Xiaomi experience
    Polina Polosukhina, Head of BD and Publisher Relations, myTarget, Mail.ru Group
    Jack Wang, Sales Director, International Internet Business Department, Xiaomi
    Xiaomi, as one of the fastest-growing smartphone brands in the world, also has a significant growth in the advertising business. myTarget ad network has been a valuable part of Xiaomi ad ecosystem for years. The interview will reveal the ecosystem of Xiaomi ads, the leading service Xiaomi provides, and also, the insight about mobile advertising opportunities they have learned in the last couple of years.
    11:40 - 12:10 CET / 17:40 - 18:10 CHINA
    Explosion of Adult Gaming
    Jorge Rosales, Business Development, Nutaku Publishing
    Nutaku presents an all-inclusive view of the adult gaming vertical and will provide insight into the world of adult games, what makes them tick, and the huge opportunities available in an unsaturated market. Studios from around the world are taking advantage of this, now let it be your time for success.
    12:20 - 12:50 CET / 18:20 - 18:50 CHINA
    Fireside Chat: How the #1 SEA Mobile Apps Publisher Amanotes Is Leveraging Blended In-Game Advertising to Monetize Its Hyper-Gasual Games
    Lev Kommisarchik, Director of Mobile Games TBD, Anzu.io
    Mi Nguyen, Monetization Manager, Amanotes
    Advertising as a monetization model for mobile games is not a new idea, but it has to be done right in order for gamers to welcome the addition of ads to their gaming experience. Amanotes, the #1 music games publisher in the world and the top mobile apps publisher in SEA, leverages blended in-game advertising with Anzu, the world's most advanced in-game advertising platform, to monetize their hyper-casual games and enhance engagement rates.
    13:00 - 13:30 CET / 19:00 - 19:30 CHINA
    Strike First: Bringing Cobra Kai IP from Netflix to Consoles
    Paulo Santos, Head of Studio, Flux Games
    This talk will cover the creative challenges and solutions found to transform Cobra Kai, a TV smash hit, into a fun console game while staying on brand and leveraging fan excitement.
    13:40 - 14:10 CET / 19:40 - 20:10 CHINA
    Unlock the West - Breaking Through To Western Fans
    Brian Knox, CEO, Westgate Games
    In this session we will talk about the ingredients for a successful launch in the Western market. While a fun game is crucial to a successful game launch, we will uncover how to find, understand, and communicate with the right audience in the most effective way possible. We will highlight some of the common pitfalls with examples, and then also look at success stories and explain how they achieved success.
    07:00 - 07:30 CET / 13:00 - 13:30 CHINA
    Global Mobile Game Trends - What's Popular and What Makes Money?
    Monte Singman, CEO, JinKe international
    This presentation is designed for the Chinese game developers and publishers; it comes from a data-driven perspective and not of personal opinion.
    07:40 - 08:10 CET / 13:40 - 14:10 CHINA
    Fireside Chat: Partnerships Between Publishers: Pros and Cons for Publishers and Developers
    Victoria Beliaeva, Head of Business Development, AppQuantum
    Cherry Chen, Co-Founder & BD VP, Esigame
    Two partners will discuss peculiarities of partnerships between publishers: why there's a need for such collaboration, what are usual terms and peculiarities, reveal some info about joined cases and answer the question - "which model of partnership is best for all parties, including both publishers and developer".
    08:20 - 08:50 CET / 14:20 - 14:50 CHINA
    Targeted Approaches to Casual Game Market in China
    Sunny Yuan, Lead of Global Business Development, Ohayoo
    The casual game market in China is growing at a rapid pace. As a local publisher in China, Ohayoo will provide local insights and targeted solutions for developers of all sizes.
    09:00 - 09:30 CET / 15:00 - 15:30 CHINA
    How to Bring Your Chinese Game to Western Markets
    Margarita Shvetsova, Marketing Specialist, Alconost Inc.
    Bringing Chinese games to Western markets is challenging because of the cultural gap and linguistic differences. The speaker will offer suggestions on how to make a bridge between these two different worlds and achieve success with game localization.
    09:40 - 10:40 CET / 15:40 - 16:40 CHINA
    Panel Discussion: SEA & China
    Mohan Low, Head of Digital Creative Content, MDEC
    Gwen Guo, Chairperson, Singapore Games Association
    Cipto Adiguno, President, Asosiasi Game Indonesia
    Anh Le, Head of Product, Imba
    James Ronald Lo, President, Game Developers Association of the Philippines (GDAP), CEO, Taktyl Studios
    Zoe Xue, Global Business Development Manager, Ohayoo
    With companies and organizations from the SEA region, and a moderator from a Chinese team, the panel is digging deeper into the cooperation between SEA and China so far, and how will lit look like in the coming years.
    10:40 - 11:00 CET / 16:40 - 17:00 CHINA
    COFFEE BREAK
    11:00 - 11:30 CET / 17:00 - 17:30 CHINA
    Need an Idea for a Hit New Game? Ask Ludo.ai
    Tom Pigott, CEO, Ludo.ai
    Hyper Casual game creation becoming hyper stressful? Just ask Ludo… Ludo is the game developer’s best friend. An AI tool that helps you come up with new hit mobile game ideas. After a year of testing and development, in a closed beta, with games studios worldwide, this powerful AI platform is a godsend for gamestorming.
    11:40 - 12:10 CET / 17:40 - 18:10 CHINA
    The Big Catch – Unlock New Audiences with Motivation-Led Creative
    Rodrigo Zannin, Creative Industry Lead, Creative Shop - Facebook Inc.
    The Big Catch is a creative-led user acquisition and audience expansion strategy that helps clients grow their businesses by moving away from 'short-termism' and narrow audiences, and increasing the relevance and quality of their ads.
    12:20 - 12:50 CET / 18:20 - 18:50 CHINA
    How to Break the Cultural Gaps between West and East in the Ideation of HC Industry
    Yang Yang, Publishing Manager, Homa Games
    Navigation for Chinese Developers to find the right resources of ideation and to validate their ideas quickly.
    13:00 - 13:30 CET / 19:00 - 19:30 CHINA
    Nexway Monetize for Gaming Publishers in APAC
    Bogdan Popescu, VP of Sales & Marketing, Nexway
    Nexway is a leading e-commerce and payment player coupled with a sustainable global digital business network, helping gaming publishers distribute, launch, monetize and scale their video games. This session will share the experience and insights about game distributions and monetization in global markets with APAC partners.
    13:40 - 14:10 CET / 19:40 - 20:10 CHINA
    My Most Expensive Mistakes as the CEO
    Vladimir Funtikov, Co-Founder, Creative Mobile
    A fun way to read a success story is through the lens of mistakes that were corrected before they killed the business. Having spent most of my adult life running a growing company, I've had plenty of opportunities to screw up - and I took advantage of them!
    10:00 - 10:10
    OPENING - WELCOME SPEECH
    10:10 - 10:30
    Chinese Games Going Global
    Bin Dai, Senior Regional Director, Greater China, App Annie
    In the past year, Chinese games saw a significant growth in global revenue. In this session, we will review the top markets and genres contributed the most downloads and consumer spend, also unveil sub-genres that have large potential for Chinese gaming companies to discover.
    10:30 - 11:00
    Cross Border Investment In Games
    Maxim Rate, CEO, Westward Gaming Ventures
    This session is about why and how indie studios could reach out to the international venture capital, what are the benefits and the difficulties when talking to the investors overseas.
    11:00 - 11:30
    Seizing the Moment: Seasonal Changes in the Asian Market and the Best Times to Monetize and Acquire Your Users
    Leon Zhong, Head of Gaming Business Development, Pangle
    In which periods of the year do Asian players have a higher propensity to play your game? And what's the reason behind it? Join us in unveiling the mysteries in peaks of revenue and ad spend in the Asian market, as we deep dive into cultural folklore and traditions to explore the Asian gamers behavior.
    11:30 - 12:00
    How to Win in a Fragmented Mobile Market
    Maxim de Wit, Global Head of Content, UDP Unity Technologies
    As we all know, the world saw great change in 2020. The business sector certainly saw massive amounts of change, and commercial sales of consumer content was no exception. As we forge our way into 2021, the theme is quickly becoming getting ahead of trends to stay competitive and maintain an edge. With that in mind, your mobile distribution strategy would certainly help you keep that edge.
    12:00 - 13:30
    LUNCH BREAK
    13:30 - 17:30
    IMGA-WN GAME SEMINAR
    The next sessions are gathered by the WN Conference China Events General Partner - IMGA China. The IMGA are the world’s leading awards for the mobile gaming industry.
    The International Mobile Game Awards bring together all the key players in the mobile gaming industry to recognize and award creativity and innovation.
    13:30 - 13:50
    Welcome Words
    Merlin Wei / 魏祖英, Director, IMGA China
    Charles Chiang, Chairman, IMGA
    Pasi Hellman, Consul General of Finland in Shanghai, Consulate General of Finland in Shanghai
    Lin Feng / 冯林, CEO, China Mobile MIGU
    13:50 - 14:00
    Signing Ceremony:
    WN+IMGA Strategic Partnership
    Charles Chiang, Chairman, IMGA
    Julia Lebedeva, COO&Partner, WN Media
    A strategic and magical synergy in the game industry
    14:00 - 14:15
    Think Different - Why do We Have Different Call of Duty Mobile in Different Regions?
    Zeng Liang / 曾亮, Producer, Tencent Timi Studio
    The producer from one of the most sucessful Mobile Games in the world is going to share the insights.
    14:15 - 14:45
    Panel Discussion: Future Trends in China From the Perspective of Chinese Android Stores
    Moderator: Merlin Wei / 魏祖英, Director, IMGA China
    Lijun Xu / 徐丽君, Casual Game Director, Oppo
    Yanqi Li / 李彦琪, BD Manager, Vivo
    Yang Liu / 刘洋, BD Manager, Xiaomi
    This is a unique occassion that most of the major Android channels in China are gathered on this stage at the same time. Developers will be able to understand the trends of Chinese app stores from this panel discussion.
    14:45 - 15:15
    How to Succeed in the West - a Chinese Developer in Europe?
    Zhen Su / 苏震, CEO, Codex7 Games
    A successful Chinese developer going to share the secret recipe of how to succeed in the West.
    15:15 - 15:30
    TEA TIME BREAK
    15:30 - 16:00
    Panel Discussion:
    Differences Between China and West from the Perspective of a Chinese Developer
    Moderator: Tony Xiong / 熊攀峰, Indie Light
    Zhechuan Zhang / 张哲川, NEXT Studios
    Liang Guo / 郭亮, Puding
    Some people say Chinese are only good at meta layer but not core play? We invited some Chinese game masters here to share their views.
    16:00 - 16:20
    Rejuvenate the Old Culture/让古老的文化年轻起来
    Qin Zhen Zhen / 秦蓁蓁, COO, 羲和山海
    A special Chinese developer who brings Chinese culture into games. One of their titles has been nominated by IMGA China 2019.
    16:20 - 16:50
    Panel Discussion: How to do Successful UA in China?
    Moderator: Xu Zhe / 许哲, Panda 小白工作室
    Hanyang Liu / 刘汉杨, Oppo UA
    Yanchun Yang / 杨艳春, Happy Elements
    Hanah, Funloop
    It is well known that UA in China is quite different than the rest of the world. In this panel, the prestigious Chinese developers, Android app store UA, and the UA agent are going to share their knowledge on this topic.
    16:50 - 17:20
    Keynote: The Next Big Thing in China - Cloud Gaming
    Xiao Yang Lai /来晓阳, Senior Director, China Mobile MIGU
    In the 5G era, cloud gaming is always a hot topic. Most importantly, how to make it happen?
    10:00 - 10:30
    What it Means to Have a Strategic Investment Partner on Board
    Ilya Gutov, Greater China Business Development Director, MY.GAMES - MGVC
    Session on how games companies can enjoy better relationships with investors.
    10:30 - 11:00
    How Does a Small Studio Create AAA Games
    Alex Goh, GM, China Commercial, Improbable
    Using "Scavengers" as an example to show how to balance risk and revenue of innovation. Shows best practice of game innovated development within a small studio.
    11:00 - 11:20
    How to Industrialise Game Development for Better Games
    Beibei Xiao, Business General Manager, Unity Greater China
    As a heavyweight player in this closed loop of the gaming industry, Unity is committed to offering such companies a one-stop solution with excellent support in talent, technology and service.
    11:20 - 11:40
    Unity Multiplayer Game Technologies
    Ryan Wu, Senior Business Development Manager, Unity Cloud Services
    Unity now provides an end-to-end solution for multiplayer game development, which helps developers easily implement features like network synchronization, match making, real-time voice communication, and game server orchestration all around the world. By leaving these heavy workloads to Unity, game developers can focus on creating funs in their games.
    11:40 - 12:10
    Topic To Be Announced
    Jingbo Chen, Business Head of China Xsolla
    12:10 - 13:00
    LUNCH BREAK

    13:00 - 13:30
    China Anti-Addiction System's Impact on Publishing
    Mikael Leinonen, CEO, MyGamez
    Introducing the upcoming new Chinese government anti-addiction system (mandatory for all games 1.6.2021 onwards) and its expected impact on publishing in China.
    13:30 - 14:00
    How to Succeed with Global Alternative Android Stores?
    Maciej Burno, VP Of Business Development, Aptoide
    Alternative Stores analytics, expectations and information on the large players. Ways to integrate with them. Directly/through distribution/through publishers. Successful case studies explaining why they succeed.
    14:00 - 14:30
    Art, Design & Tech Collaboration in AAA productions
    Alexis Argyriou, Art Director, NetEase Games
    AAA production teams are getting bigger, scopes are ballooning, budgets rising and profits skyrocketing. How to manage a better collaboration between artists, designers and technical people in modern game production?
    14:30 - 15:00
    Winning Strategies for China Export Gaming in a Changing Environment
    Chris Rupp, Regional VP Sales, China, Adjust
    While Chinese gaming apps are ranking top globally, entry barriers into mature markets rise rapidly. This presentation discovers the latest high growths regions in mobile gaming for Chinese gaming marketers in the export field. In addition, data from the upcoming Adjust App Trends report summarizes the main market trends of 2020 and overall market performance tendencies in early 2021.
    15:00 - 15:30
    Ad Monetization Powered by Helium in App Bidding
    Rachel Lu, Head of Supply, APAC, Chartboost
    1. Gaming market insights and the status of in-app bidding
    2. How does helium hybrid model work and its main advantages
    3. Helium dashboard main functions go-through
    15:30 - 16:00
    The Polarized Industry Under ISBN and Successful Game Stories in the West
    Huabin Ling, Technical Director, Cocos
    Learn the reasons why so many Chinese developers are creating games for the west and what games have become big hits. Watch as we share tips and tricks as to why these games won and why others didn't make it.
    REVIEWS
    Neo Liu
    Xiaomi
    "It is a very well-organized conference. I like the efficiency of the meeting system and enjoy most of my meetings."
    Albert Custodio Martinez
    Square Enix Mobile

    "WN Conference is for sure one of the must attend events in the industry with an excellent organization and location. The mix of good developers and third party companies was fantastic."
    Emma McDonald
    Newzoo
    "WN is a very well organized and effective conference with a great atmosphere and lots of interesting attendees from the games business. The organizers are a pleasure to work with too."
    Alessandro Canossa
    Ubisoft
    "A lot of effort put into, and generally everybody feel comfortable: it was easy to talk to anyone. Organization is spotless, that's a success!"
    REVIEWS
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    Important info

    The post moderation will be applied. We reserve the right to cancel any Basic Pass if it was registered for NON Game Developer or NON Game publisher.

    We highly recommend to send meeting requests and private messages only to the people that may be interested in your services. Avoid sending spam, it won't help you get more leads! Also, we reserve the right to deactivate your account in such case.

    If you want to draw attention to your company and invite others to contact you, consider branding of the WN Hub or lecture streaming during the conference. To learn more about branding options, contact the team at welcome@wn.media.


    Payment info

    If you want to pay for the tickets by bank transfer please contact us at welcome@wn.media

    Refund Policy

    You may request a refund for the payment no later than 10 calendar days before the start of the Event by emailing us at welcome@wn.media.

    We will reimburse the funds after deduction of the service charge of 5% within 10 calendar days.

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