Everyone knows that China is a big market, and are eager to break into it. In order to survive in one of the most competitive markets in the world, Chinese game developers have honed their game development skills to a high level of efficiency and creativity. Instead of only looking at entering the China market, game developers from all around the world should also look at what lessons we can learn from Chinese developers.

If you are ready to start monetizing your game, it's time to learn how you can make your currencies work and allow both paid and free gamers the best experience without losing your community. This is a beginners class for those entering or novices in the industry.

Many businesses have taken a hit in the last 12 months, it is essential to ensure your business has enough runway and minimise risks to ride through the tough times. What measurements have you put in place, if any?

We will provide an overview of the gaming sector, latest industry trends and we well shed light on the value proposition of AppGallery in Gaming.

Chinese game development has grown amazingly sophisticated over years and years of a significant share of the markets, especially in the mobile game sector. Yet, aside from the big players, how would the rest of the game industry prepare for the larger markets in the USA and Europe? Hear first hand from experts with their game development experiences, in terms of concept/story, gameplay, art, UI designs, for market readiness.

Mobile games have seen a noticeable rise in the inclusion of social features. While Covid has undoubtedly increased this need for people to play together, we believe that it has merely accelerated the move towards greater inclusion of social features that have been growing pre-pandemic. In this talk, we'll look at this trend and why that is.

With companies and organizations from the MENA region, the panel is digging deeper into the cooperation between the region and China so far, and how will lit look like in the coming years.

HUAWEI Ads is an end-to-end traffic monetization platform, providing a pipeline for developers to reach Huawei's massive user base, facilitating convenient ad access, effortless monetization, and rapid business growth.

Founder of the market research firm covering the videogames, esports and streaming markets in Asia, Lisa will provide an overview of the market along with important trends, as well as what is important for the rest of the world to understand about these incredibly complex and diverse markets.

The East & West discussion around user behavior and consumption have long been a subject of scrutiny and economic fascination for many. But what do these differences - and similarities - mean in the big picture of gaming business? In this banner event, we aim to decode what would and could truly work - from monetization methods, gameplay adjustments to messaging. If you have aspirations of publishing your Chinese game abroad (and vice-versa), this is the right panel for you.

Although Japan has been known as one of the most important game markets and industry in the world, it's indie game scene is unseeable and disconnected from international game community. In this session, co-founder of the first game incubator in Japan will explain why they started, what are they and how can they work with international game industry stakeholders.

Sharing about the differences between our working style, culture, terms with traditional publishers and let people understand which style might fit them best.

Xiaomi, as one of the fastest-growing smartphone brands in the world, also has a significant growth in the advertising business. myTarget ad network has been a valuable part of Xiaomi ad ecosystem for years. The interview will reveal the ecosystem of Xiaomi ads, the leading service Xiaomi provides, and also, the insight about mobile advertising opportunities they have learned in the last couple of years.

Nutaku presents an all-inclusive view of the adult gaming vertical and will provide insight into the world of adult games, what makes them tick, and the huge opportunities available in an unsaturated market. Studios from around the world are taking advantage of this, now let it be your time for success.

Advertising as a monetization model for mobile games is not a new idea, but it has to be done right in order for gamers to welcome the addition of ads to their gaming experience. Amanotes, the #1 music games publisher in the world and the top mobile apps publisher in SEA, leverages blended in-game advertising with Anzu, the world's most advanced in-game advertising platform, to monetize their hyper-casual games and enhance engagement rates.

This talk will cover the creative challenges and solutions found to transform Cobra Kai, a TV smash hit, into a fun console game while staying on brand and leveraging fan excitement.

In this session we will talk about the ingredients for a successful launch in the Western market. While a fun game is crucial to a successful game launch, we will uncover how to find, understand, and communicate with the right audience in the most effective way possible. We will highlight some of the common pitfalls with examples, and then also look at success stories and explain how they achieved success.

This presentation is designed for the Chinese game developers and publishers; it comes from a data-driven perspective and not of personal opinion.

Two partners will discuss peculiarities of partnerships between publishers: why there's a need for such collaboration, what are usual terms and peculiarities, reveal some info about joined cases and answer the question - "which model of partnership is best for all parties, including both publishers and developer".

The casual game market in China is growing at a rapid pace. As a local publisher in China, Ohayoo will provide local insights and targeted solutions for developers of all sizes.

Bringing Chinese games to Western markets is challenging because of the cultural gap and linguistic differences. The speaker will offer suggestions on how to make a bridge between these two different worlds and achieve success with game localization.

With companies and organizations from the SEA region, and a moderator from a Chinese team, the panel is digging deeper into the cooperation between SEA and China so far, and how will lit look like in the coming years.

Hyper Casual game creation becoming hyper stressful? Just ask Ludo… Ludo is the game developer’s best friend. An AI tool that helps you come up with new hit mobile game ideas. After a year of testing and development, in a closed beta, with games studios worldwide, this powerful AI platform is a godsend for gamestorming.

The Big Catch is a creative-led user acquisition and audience expansion strategy that helps clients grow their businesses by moving away from 'short-termism' and narrow audiences, and increasing the relevance and quality of their ads.

Navigation for Chinese Developers to find the right resources of ideation and to validate their ideas quickly.

Nexway is a leading e-commerce and payment player coupled with a sustainable global digital business network, helping gaming publishers distribute, launch, monetize and scale their video games. This session will share the experience and insights about game distributions and monetization in global markets with APAC partners.

A fun way to read a success story is through the lens of mistakes that were corrected before they killed the business. Having spent most of my adult life running a growing company, I've had plenty of opportunities to screw up - and I took advantage of them!

In the past year, Chinese games saw a significant growth in global revenue. In this session, we will review the top markets and genres contributed the most downloads and consumer spend, also unveil sub-genres that have large potential for Chinese gaming companies to discover.

This session is about why and how indie studios could reach out to the international venture capital, what are the benefits and the difficulties when talking to the investors overseas.

In which periods of the year do Asian players have a higher propensity to play your game? And what's the reason behind it? Join us in unveiling the mysteries in peaks of revenue and ad spend in the Asian market, as we deep dive into cultural folklore and traditions to explore the Asian gamers behavior.

As we all know, the world saw great change in 2020. The business sector certainly saw massive amounts of change, and commercial sales of consumer content was no exception. As we forge our way into 2021, the theme is quickly becoming getting ahead of trends to stay competitive and maintain an edge. With that in mind, your mobile distribution strategy would certainly help you keep that edge.

The next sessions are gathered by the WN Conference China Events General Partner - IMGA China. The IMGA are the world’s leading awards for the mobile gaming industry.
The International Mobile Game Awards bring together all the key players in the mobile gaming industry to recognize and award creativity and innovation.

A strategic and magical synergy in the game industry

The producer from one of the most sucessful Mobile Games in the world is going to share the insights.

This is a unique occassion that most of the major Android channels in China are gathered on this stage at the same time. Developers will be able to understand the trends of Chinese app stores from this panel discussion.

A successful Chinese developer going to share the secret recipe of how to succeed in the West.

Some people say Chinese are only good at meta layer but not core play? We invited some Chinese game masters here to share their views.

A special Chinese developer who brings Chinese culture into games. One of their titles has been nominated by IMGA China 2019.

It is well known that UA in China is quite different than the rest of the world. In this panel, the prestigious Chinese developers, Android app store UA, and the UA agent are going to share their knowledge on this topic.

In the 5G era, cloud gaming is always a hot topic. Most importantly, how to make it happen?

Session on how games companies can enjoy better relationships with investors.

Using "Scavengers" as an example to show how to balance risk and revenue of innovation. Shows best practice of game innovated development within a small studio.

As a heavyweight player in this closed loop of the gaming industry, Unity is committed to offering such companies a one-stop solution with excellent support in talent, technology and service.

Unity now provides an end-to-end solution for multiplayer game development, which helps developers easily implement features like network synchronization, match making, real-time voice communication, and game server orchestration all around the world. By leaving these heavy workloads to Unity, game developers can focus on creating funs in their games.

Introducing the upcoming new Chinese government anti-addiction system (mandatory for all games 1.6.2021 onwards) and its expected impact on publishing in China.

Alternative Stores analytics, expectations and information on the large players. Ways to integrate with them. Directly/through distribution/through publishers. Successful case studies explaining why they succeed.

AAA production teams are getting bigger, scopes are ballooning, budgets rising and profits skyrocketing. How to manage a better collaboration between artists, designers and technical people in modern game production?

While Chinese gaming apps are ranking top globally, entry barriers into mature markets rise rapidly. This presentation discovers the latest high growths regions in mobile gaming for Chinese gaming marketers in the export field. In addition, data from the upcoming Adjust App Trends report summarizes the main market trends of 2020 and overall market performance tendencies in early 2021.

1. Gaming market insights and the status of in-app bidding
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Learn the reasons why so many Chinese developers are creating games for the west and what games have become big hits. Watch as we share tips and tricks as to why these games won and why others didn't make it.