Everyone knows that China is a big market, and are eager to break into it. In order to survive in one of the most competitive markets in the world, Chinese game developers have honed their game development skills to a high level of efficiency and creativity. Instead of only looking at entering the China market, game developers from all around the world should also look at what lessons we can learn from Chinese developers.

If you are ready to start monetizing your game, it's time to learn how you can make your currencies work and allow both paid and free gamers the best experience without losing your community. This is a beginners class for those entering or novices in the industry.

Many businesses have taken a hit in the last 12 months, it is essential to ensure your business has enough runway and minimise risks to ride through the tough times. What measurements have you put in place, if any?

We will provide an overview of the gaming sector, latest industry trends and we well shed light on the value proposition of AppGallery in Gaming.

Chinese game development has grown amazingly sophisticated over years and years of a significant share of the markets, especially in the mobile game sector. Yet, aside from the big players, how would the rest of the game industry prepare for the larger markets in the USA and Europe? Hear first hand from experts with their game development experiences, in terms of concept/story, gameplay, art, UI designs, for market readiness.

Mobile games have seen a noticeable rise in the inclusion of social features. While Covid has undoubtedly increased this need for people to play together, we believe that it has merely accelerated the move towards greater inclusion of social features that have been growing pre-pandemic. In this talk, we'll look at this trend and why that is.

With companies and organizations from the MENA region, the panel is digging deeper into the cooperation between the region and China so far, and how will lit look like in the coming years.

HUAWEI Ads is an end-to-end traffic monetization platform, providing a pipeline for developers to reach Huawei's massive user base, facilitating convenient ad access, effortless monetization, and rapid business growth.

Founder of the market research firm covering the videogames, esports and streaming markets in Asia, Lisa will provide an overview of the market along with important trends, as well as what is important for the rest of the world to understand about these incredibly complex and diverse markets.

The East & West discussion around user behavior and consumption have long been a subject of scrutiny and economic fascination for many. But what do these differences - and similarities - mean in the big picture of gaming business? In this banner event, we aim to decode what would and could truly work - from monetization methods, gameplay adjustments to messaging. If you have aspirations of publishing your Chinese game abroad (and vice-versa), this is the right panel for you.

Although Japan has been known as one of the most important game markets and industry in the world, it's indie game scene is unseeable and disconnected from international game community. In this session, co-founder of the first game incubator in Japan will explain why they started, what are they and how can they work with international game industry stakeholders.

Sharing about the differences between our working style, culture, terms with traditional publishers and let people understand which style might fit them best.

Xiaomi, as one of the fastest-growing smartphone brands in the world, also has a significant growth in the advertising business. myTarget ad network has been a valuable part of Xiaomi ad ecosystem for years. The interview will reveal the ecosystem of Xiaomi ads, the leading service Xiaomi provides, and also, the insight about mobile advertising opportunities they have learned in the last couple of years.

Nutaku presents an all-inclusive view of the adult gaming vertical and will provide insight into the world of adult games, what makes them tick, and the huge opportunities available in an unsaturated market. Studios from around the world are taking advantage of this, now let it be your time for success.

Advertising as a monetization model for mobile games is not a new idea, but it has to be done right in order for gamers to welcome the addition of ads to their gaming experience. Amanotes, the #1 music games publisher in the world and the top mobile apps publisher in SEA, leverages blended in-game advertising with Anzu, the world's most advanced in-game advertising platform, to monetize their hyper-casual games and enhance engagement rates.

This talk will cover the creative challenges and solutions found to transform Cobra Kai, a TV smash hit, into a fun console game while staying on brand and leveraging fan excitement.

In this session we will talk about the ingredients for a successful launch in the Western market. While a fun game is crucial to a successful game launch, we will uncover how to find, understand, and communicate with the right audience in the most effective way possible. We will highlight some of the common pitfalls with examples, and then also look at success stories and explain how they achieved success.

This presentation is designed for the Chinese game developers and publishers; it comes from a data-driven perspective and not of personal opinion.

Two partners will discuss peculiarities of partnerships between publishers: why there's a need for such collaboration, what are usual terms and peculiarities, reveal some info about joined cases and answer the question - "which model of partnership is best for all parties, including both publishers and developer".

The casual game market in China is growing at a rapid pace. As a local publisher in China, Ohayoo will provide local insights and targeted solutions for developers of all sizes.

Bringing Chinese games to Western markets is challenging because of the cultural gap and linguistic differences. The speaker will offer suggestions on how to make a bridge between these two different worlds and achieve success with game localization.

With companies and organizations from the SEA region, and a moderator from a Chinese team, the panel is digging deeper into the cooperation between SEA and China so far, and how will lit look like in the coming years.

Hyper Casual game creation becoming hyper stressful? Just ask Ludo… Ludo is the game developer’s best friend. An AI tool that helps you come up with new hit mobile game ideas. After a year of testing and development, in a closed beta, with games studios worldwide, this powerful AI platform is a godsend for gamestorming.

The Big Catch is a creative-led user acquisition and audience expansion strategy that helps clients grow their businesses by moving away from 'short-termism' and narrow audiences, and increasing the relevance and quality of their ads.

Navigation for Chinese Developers to find the right resources of ideation and to validate their ideas quickly.

Nexway is a leading e-commerce and payment player coupled with a sustainable global digital business network, helping gaming publishers distribute, launch, monetize and scale their video games. This session will share the experience and insights about game distributions and monetization in global markets with APAC partners.

A fun way to read a success story is through the lens of mistakes that were corrected before they killed the business. Having spent most of my adult life running a growing company, I've had plenty of opportunities to screw up - and I took advantage of them!

在过去一年，中国游戏行业营收对比全球有了大幅增长。在这场演讲中，我们将回顾顶级市场和游戏类型对下载量最多、消费最高的游戏的贡献，并分享潜力巨大、等待中国游戏企业挖掘的游戏亚类型。

这场演讲将介绍独立工作室获取国际风投资本的原因及方式，以及与海外投资者沟通所带来的益处和面临的困难。

一年中，亚洲玩家最有可能玩游戏的时段有哪些？背后的原因是什么？本场演讲将揭示亚洲市场营收与广告支出高峰期之谜，深入探讨文化与传统对亚洲游戏玩家行为的影响。

2020年是世界经历巨变的一年。商业领域变化迭起，消费者内容的商业销售也不例外。来到2021年，主题快速变换，如何走在趋势前端、保持竞争力和竞争优势成为了最重要的议题。此外，本场演讲还将介绍移动端分销策略如何帮助游戏企业保持竞争优势。

游戏行业两大重要参与者的战略联合

作为全球最成功手游之一的制作方，《使命召唤》团队将分享他们的独特洞见。

这场独特的活动将汇聚中国主要安卓投放渠道商。开发商可从本场小组讨论中了解中国APP商店的未来趋势。

邀请中国开发商分享其“西进”的成功之道。

有人说，中国人的优势只在meta layer，在core play不占优势。我们邀请了中国游戏顶级大师来分享他们的观点。

中国开发商独辟蹊径，将中国文化融入游戏之中。他们的一款产品已获得IMGA中国2019奖项提名。

业内人都知道，中国的市场投放和其他国家非常不同。在本场小组讨论中，我们邀请了成功的中国开发商、安卓应用商店投放以及投放代理来分享他们对于这一主题的见解。

在5G时代，云游戏一直都是热门话题，但最重要的是：如何让它成为现实？

讨论游戏企业如何增进与投资者的关系。

以《拾荒者》为例，介绍如何在创新中平衡风险与营收，以及展示小型工作室游戏创新开发的最佳实践。

作为游戏行业闭环的重要参与者，Unity致力于为游戏企业提供一站式解决方案，提供人才、技术和服务的卓越支持。

Unity可为多玩家游戏开发提供端到端解决方案，帮助全球各地的开发者轻松实现网络同步、撮合、实时声音交互、游戏服务器编制等功能。将这些耗时耗力的工作交给Unity后，游戏开发商就可以专注于游戏乐趣的创造。

介绍中国政府即将上线的防沉迷系统（自2021年6月1日起，所有游戏强制接入）及其对中国境内游戏发行的预期影响。

针对大型行业参与者的另类商店分析、期望和相关信息；与大型参与者的整合方式；直接整合/通过分销进行整合/通过发行商进行整合；成功案例分享。

随着AAA级游戏制作团队不断增长，业务范围扩张，预算增加，收益也急剧攀升。在现代游戏制作过程中，如何更好地实现艺术家、设计师和技术人员之间的协作？

1. 游戏市场洞见和应用内竞价现状；
2. helium混合模式的工作原理及其优势；
3. Helium主界面主要功能介绍

介绍中国开发商针对西方市场进行游戏开发的原因、目前最受欢迎的游戏产品，以及成功游戏产品的独特建议与技巧