MAY 13-14

DISCOVER GLOBAL GAME MARKET

1,000+
attendees
2,500+
meetings
500+
20+
companies
speakers
MAY 13-14

DISCOVER GLOBAL GAME MARKET

1,000+
attendees
2,500+
meetings
500+
20+
companies
speakers
WN CONFERENCE
WN DEVELOPER SHOWCASE: OFFLINE
We gather Game Developer teams from all over the world to help them
Opportunity
Relations
Free participation
Feedback
Find publishers, investors or new partners to level up the game
Strengthen relationships with platforms and engines
Participation in Developer Showcase Offline is free
Get professional feedback from industry experts
WN Shanghai'21 will be held on May 13-14. Every participant will get access to the meeting system with over 25,000 game industry professionals from all over the world, online lectures, expo zone with booths and developer exhibition, and a lot more. There will be an offline expo as well, learn more about WN China Online.
WN CONFERENCE
WN DEVELOPER SHOWCASE: OFFLINE
We gather Game Developer teams from all over the world to help them
Opportunity
Relations
Free participation
Feedback
Find publishers, investors or new partners to level up the game
Strengthen relationships with platforms and engines
Participation in Developer Showcase Offline is free
Get professional feedback from industry experts
WN Shanghai'21 will be held on May 13-14. Every participant will get access to the meeting system with over 25,000 game industry professionals from all over the world, online lectures, expo zone with booths and developer exhibition, and a lot more. There will be an offline expo as well, learn more about WN China Online.
SPEAKERS
SPEAKERS
Meet speakers of the WN CHINA'21!
    • In-depth industry knowledge
    • Cutting-edge presentations
    • Experience sharing

    If you'd like to become a speaker, please submit this form!

    PROGRAM
    May 13
    May 14
    10:00 - 10:10
    OPENING - WELCOME SPEECH
    10:10 - 10:30
    Chinese Games Going Global
    Bin Dai, Senior Regional Director, Greater China, App Annie
    In the past year, Chinese games saw a significant growth in global revenue. In this session, we will review the top markets and genres contributed the most downloads and consumer spend, also unveil sub-genres that have large potential for Chinese gaming companies to discover.
    10:30 - 11:00
    Cross Border Investment In Games
    Maxim Rate, CEO, Westward Gaming Ventures
    This session is about why and how indie studios could reach out to the international venture capital, what are the benefits and the difficulties when talking to the investors overseas.
    11:00 - 11:30
    Seizing the Moment: Seasonal Changes in the Asian Market and the Best Times to Monetize and Acquire Your Users
    Leon Zhong, Head of Gaming Business Development, Pangle
    In which periods of the year do Asian players have a higher propensity to play your game? And what's the reason behind it? Join us in unveiling the mysteries in peaks of revenue and ad spend in the Asian market, as we deep dive into cultural folklore and traditions to explore the Asian gamers behavior.
    11:30 - 12:00
    How to Win in a Fragmented Mobile Market
    Maxim de Wit, Global Head of Content, UDP Unity Technologies
    As we all know, the world saw great change in 2020. The business sector certainly saw massive amounts of change, and commercial sales of consumer content was no exception. As we forge our way into 2021, the theme is quickly becoming getting ahead of trends to stay competitive and maintain an edge. With that in mind, your mobile distribution strategy would certainly help you keep that edge.
    12:00 - 13:30
    LUNCH BREAK
    13:30 - 17:30
    IMGA-WN GAME SEMINAR
    The next sessions are gathered by the WN Conference China Events General Partner - IMGA China. The IMGA are the world’s leading awards for the mobile gaming industry.
    The International Mobile Game Awards bring together all the key players in the mobile gaming industry to recognize and award creativity and innovation.
    13:30 - 13:50
    Welcome Words
    Merlin Wei / 魏祖英, Director, IMGA China
    Charles Chiang, Chairman, IMGA
    Pasi Hellman, Consul General of Finland in Shanghai, Consulate General of Finland in Shanghai
    Cong Gang Wang / 王从刚, VP, China Mobile MIGU
    13:50 - 14:00
    Signing Ceremony:
    WN+IMGA Strategic Partnership
    Charles Chiang, Chairman, IMGA
    Julia Lebedeva, COO&Partner, WN Media
    A strategic and magical synergy in the game industry
    14:00 - 14:15
    Think Different - Why do We Have Different Call of Duty Mobile in Different Regions?
    Zeng Liang / 曾亮, Producer, Tencent Timi Studio
    The producer from one of the most sucessful Mobile Games in the world is going to share the insights.
    14:15 - 14:45
    Panel Discussion: Future Trends in China From the Perspective of Chinese Android Stores
    Moderator: Merlin Wei / 魏祖英, Director, IMGA China
    Lijun Xu / 徐丽君, Casual Game Director, Oppo
    Yanqi Li / 李彦琪, BD Manager, Vivo
    Yang Liu / 刘洋, BD Manager, Xiaomi
    This is a unique occassion that most of the major Android channels in China are gathered on this stage at the same time. Developers will be able to understand the trends of Chinese app stores from this panel discussion.
    14:45 - 15:15
    How to Succeed in the West - a Chinese Developer in Europe?
    Zhen Su / 苏震, CEO, Codex7 Games
    A successful Chinese developer going to share the secret recipe of how to succeed in the West.
    15:15 - 15:30
    TEA TIME BREAK
    15:30 - 16:00
    Panel Discussion:
    Differences Between China and West from the Perspective of a Chinese Developer
    Moderator: Tony Xiong / 熊攀峰, Indie Light
    Zhechuan Zhang / 张哲川, NEXT Studios
    Liang Guo / 郭亮, Puding
    Some people say Chinese are only good at meta layer but not core play? We invited some Chinese game masters here to share their views.
    16:00 - 16:20
    Rejuvenate the Old Culture / 让古老的文化年轻起来
    Qin Zhen Zhen / 秦蓁蓁, COO, 羲和山海
    A special Chinese developer who brings Chinese culture into games. One of their titles has been nominated by IMGA China 2019.
    16:20 - 16:50
    Panel Discussion: How to do Successful UA in China?
    Moderator: Xu Zhe / 许哲, Panda小白工作室
    Hanyang Liu / 刘汉杨, Oppo UA
    Yanchun Yang / 杨艳春, Happy Elements
    Hanah, Funloop
    It is well known that UA in China is quite different than the rest of the world. In this panel, the prestigious Chinese developers, Android app store UA, and the UA agent are going to share their knowledge on this topic.
    16:50 - 17:20
    Keynote: The Next Big Thing in China - Cloud Gaming
    Xiao Yang Lai / 来晓阳, Senior Director, China Mobile MIGU
    In the 5G era, cloud gaming is always a hot topic. Most importantly, how to make it happen?
    10:00 - 10:30
    What it Means to Have a Strategic Investment Partner on Board
    Ilya Gutov, Greater China Business Development Director, MY.GAMES - MGVC
    Session on how games companies can enjoy better relationships with investors.
    10:30 - 11:00
    How Does a Small Studio Create AAA Games
    Alex Goh, GM, China Commercial, Improbable
    Using "Scavengers" as an example to show how to balance risk and revenue of innovation. Shows best practice of game innovated development within a small studio.
    11:00 - 11:20
    How to Industrialise Game Development for Better Games
    Beibei Xiao, Business General Manager, Unity Greater China
    As a heavyweight player in this closed loop of the gaming industry, Unity is committed to offering such companies a one-stop solution with excellent support in talent, technology and service.
    11:20 - 11:40
    Unity Multiplayer Game Technologies
    Ryan Wu, Senior Business Development Manager, Unity Cloud Services
    Unity now provides an end-to-end solution for multiplayer game development, which helps developers easily implement features like network synchronization, match making, real-time voice communication, and game server orchestration all around the world. By leaving these heavy workloads to Unity, game developers can focus on creating funs in their games.
    11:40 - 12:10
    How to Grow Your Game Revenue in Markets Outside of China
    Jingbo Chen, Business Head of China Xsolla
    12:10 - 13:00
    LUNCH BREAK

    13:00 - 13:30
    China Anti-Addiction System's Impact on Publishing
    Mikael Leinonen, CEO, MyGamez
    Introducing the upcoming new Chinese government anti-addiction system (mandatory for all games 1.6.2021 onwards) and its expected impact on publishing in China.
    13:30 - 14:00
    How to Succeed with Global Alternative Android Stores?
    Maciej Burno, VP Of Business Development, Aptoide
    Alternative Stores analytics, expectations and information on the large players. Ways to integrate with them. Directly/through distribution/through publishers. Successful case studies explaining why they succeed.
    14:00 - 14:30
    Art, Design & Tech Collaboration in AAA productions
    Alexis Argyriou, Art Director, NetEase Games
    AAA production teams are getting bigger, scopes are ballooning, budgets rising and profits skyrocketing. How to manage a better collaboration between artists, designers and technical people in modern game production?
    14:30 - 15:00
    Winning Strategies for China Export Gaming in a Changing Environment
    Chris Rupp, Regional VP Sales, China, Adjust
    While Chinese gaming apps are ranking top globally, entry barriers into mature markets rise rapidly. This presentation discovers the latest high growths regions in mobile gaming for Chinese gaming marketers in the export field. In addition, data from the upcoming Adjust App Trends report summarizes the main market trends of 2020 and overall market performance tendencies in early 2021.
    15:00 - 15:30
    Ad Monetization Powered by Helium in App Bidding
    Rachel Lu, Head of Supply, APAC, Chartboost
    1. Gaming market insights and the status of in-app bidding
    2. How does helium hybrid model work and its main advantages
    3. Helium dashboard main functions go-through
    15:30 - 16:00
    The Polarized Industry Under ISBN and Successful Game Stories in the West
    Huabin Ling, Technical Director, Cocos
    Learn the reasons why so many Chinese developers are creating games for the west and what games have become big hits. Watch as we share tips and tricks as to why these games won and why others didn't make it.
    LOCATION
    Shanghai Marriott Hotel Parkview


    333 Guang Zhong Road West,
    Jing An District, Shanghai

    FLOOR PLAN
    REVIEWS
    Neo Liu
    Xiaomi
    "It is a very well-organized conference. I like the efficiency of the meeting system and enjoy most of my meetings."
    Albert Custodio Martinez
    Square Enix Mobile

    "WN Conference is for sure one of the must attend events in the industry with an excellent organization and location. The mix of good developers and third party companies was fantastic."
    Emma McDonald
    Newzoo
    "WN is a very well organized and effective conference with a great atmosphere and lots of interesting attendees from the games business. The organizers are a pleasure to work with too."
    Alessandro Canossa
    Ubisoft
    "A lot of effort put into, and generally everybody feel comfortable: it was easy to talk to anyone. Organization is spotless, that's a success!"
    REVIEWS
    WN PARTY
    WN PARTY
    May 13
    19:00 - 23:00
    VUE Bar, Hyatt on the Bund, Shanghai
    *For Premium Pass holders only.

    Dinner and drinks are included.
    REGISTRATION
    The features unlocked with the tickets will be available on WN Hub until May 31, 2021.
    Indie
    €120
    Premium
    €199
    SPONSORS
    If you'd like to explore branding opportunities, please let us know!
    MEDIA PARTNERS
    FAQ
    Important info

    We highly recommend to send meeting requests and private messages only to the people that may be interested in your services. Avoid sending spam, it won't help you get more leads! Also, we reserve the right to deactivate your account in such case.

    If you want to draw attention to your company and invite others to contact you, consider branding of the WN Hub or lecture streaming during the conference. To learn more about branding options, contact the team at welcome@wn.media.


    Payment info

    If you want to pay for the tickets by bank transfer please contact us at welcome@wn.media

    Refund Policy

    You may request a refund for the payment no later than 10 calendar days before the start of the Event by emailing us at welcome@wn.media.

    We will reimburse the funds after deduction of the service charge of 5% within 10 calendar days.

    Important info

    We highly recommend to send meeting requests and private messages only to the people that may be interested in your services. Avoid sending spam, it won't help you get more leads! Also, we reserve the right to deactivate your account in such case.

    If you want to draw attention to your company and invite others to contact you, consider branding of the WN Hub or lecture streaming during the conference. To learn more about branding options, contact the team at welcome@wn.media.


    Payment info

    If you want to pay for the tickets by bank transfer please contact us at welcome@wn.media

    Refund Policy

    You may request a refund for the payment no later than 10 calendar days before the start of the Event by emailing us at welcome@wn.media.

    We will reimburse the funds after deduction of the service charge of 5% within 10 calendar days.

    CONTACTS
    Got questions? Please let us know!
    For any questions including payments issues
    or suggestions please contact us at welcome@wn.media
    MARIA REMARQUE
    PR Manager
    e-mail: maria@wn.media
    telegram: maria_remarque
    WeChat: maria_remarque

    _____
    Questions regarding
    media partnership, press accreditation or any collaborations

    ELENA SIDOROVA
    Sr. Partner & Sales Manager
    e-mail: elena@wn.media
    telegram: elenassidorova
    WeChat: elenassidorova
    _____
    All kinds of sponsorship
    inquiries
    ANTONIO PASALIC
    Program Manager
    e-mail: antonio@wn.media
    skype: antoniopasalic
    WeChat: antoanto85
    _____
    Any question about speaking opportunities