In the past year, Chinese games saw a significant growth in global revenue. In this session, we will review the top markets and genres contributed the most downloads and consumer spend, also unveil sub-genres that have large potential for Chinese gaming companies to discover.

This session is about why and how indie studios could reach out to the international venture capital, what are the benefits and the difficulties when talking to the investors overseas.

In which periods of the year do Asian players have a higher propensity to play your game? And what's the reason behind it? Join us in unveiling the mysteries in peaks of revenue and ad spend in the Asian market, as we deep dive into cultural folklore and traditions to explore the Asian gamers behavior.

As we all know, the world saw great change in 2020. The business sector certainly saw massive amounts of change, and commercial sales of consumer content was no exception. As we forge our way into 2021, the theme is quickly becoming getting ahead of trends to stay competitive and maintain an edge. With that in mind, your mobile distribution strategy would certainly help you keep that edge.

The next sessions are gathered by the WN Conference China Events General Partner - IMGA China. The IMGA are the world’s leading awards for the mobile gaming industry.
The International Mobile Game Awards bring together all the key players in the mobile gaming industry to recognize and award creativity and innovation.

A strategic and magical synergy in the game industry

The producer from one of the most sucessful Mobile Games in the world is going to share the insights.

This is a unique occassion that most of the major Android channels in China are gathered on this stage at the same time. Developers will be able to understand the trends of Chinese app stores from this panel discussion.

A successful Chinese developer going to share the secret recipe of how to succeed in the West.

Some people say Chinese are only good at meta layer but not core play? We invited some Chinese game masters here to share their views.

A special Chinese developer who brings Chinese culture into games. One of their titles has been nominated by IMGA China 2019.

It is well known that UA in China is quite different than the rest of the world. In this panel, the prestigious Chinese developers, Android app store UA, and the UA agent are going to share their knowledge on this topic.

In the 5G era, cloud gaming is always a hot topic. Most importantly, how to make it happen?

Session on how games companies can enjoy better relationships with investors.

Using "Scavengers" as an example to show how to balance risk and revenue of innovation. Shows best practice of game innovated development within a small studio.

As a heavyweight player in this closed loop of the gaming industry, Unity is committed to offering such companies a one-stop solution with excellent support in talent, technology and service.

Unity now provides an end-to-end solution for multiplayer game development, which helps developers easily implement features like network synchronization, match making, real-time voice communication, and game server orchestration all around the world. By leaving these heavy workloads to Unity, game developers can focus on creating funs in their games.

Introducing the upcoming new Chinese government anti-addiction system (mandatory for all games 1.6.2021 onwards) and its expected impact on publishing in China.

Alternative Stores analytics, expectations and information on the large players. Ways to integrate with them. Directly/through distribution/through publishers. Successful case studies explaining why they succeed.

AAA production teams are getting bigger, scopes are ballooning, budgets rising and profits skyrocketing. How to manage a better collaboration between artists, designers and technical people in modern game production?

While Chinese gaming apps are ranking top globally, entry barriers into mature markets rise rapidly. This presentation discovers the latest high growths regions in mobile gaming for Chinese gaming marketers in the export field. In addition, data from the upcoming Adjust App Trends report summarizes the main market trends of 2020 and overall market performance tendencies in early 2021.

1. Gaming market insights and the status of in-app bidding
2. How does helium hybrid model work and its main advantages
3. Helium dashboard main functions go-through

Learn the reasons why so many Chinese developers are creating games for the west and what games have become big hits. Watch as we share tips and tricks as to why these games won and why others didn't make it.