3,000+
attendees
100+
showcase projects
70+
speakers
BUSINESS CONFERENCE
FOR GAME INDUSTRY
online lectures
July 1-3
July 9-10
networking & recorded lectures
July 1-31
St. Petersburg
Warsaw
Kyiv
Minsk
3,000+
attendees
100+
showcase
projects
70+
speakers
Minsk
Kyiv
Warsaw
St. Petersburg
BUSINESS CONFERENCE
FOR GAME INDUSTRY
online lectures
July 1-3
July 9-10
networking & recorded lectures
July 1-31
WN CONFERENCE
WN DEVELOPER SHOWCASE:
ONLINE
For game developers, it's an opportunity to:
Find publishers, investors or new partners to level up the game.
Strengthen relationships with platforms and engines.
Join the conference for free and showcase the game.
Get professional feedback from industry experts.
WN Conference 2021 Eastern Europe is a hybrid event hosted on the WN Hub online event platform. It will start with online lectures on July 1-3, and on July 9-10, lectures will be broadcast from the venue in St. Petersburg. All online networking features and recorded lectures will be available on the WN Hub until July 31.
This time, the event is focused on the games market in Eastern Europe, and will help establish strong business ties between market players, learn about new games that will be released, as well as meet with world industry leaders and celebrities. The conference will bring together over 3,000 industry professionals every day and 3,000+ more attendees online.

All conference features are in sync and will work for both offline and online audiences to bring people together from anywhere, providing even more networking and branding opportunities."
WN CONFERENCE
WN DEVELOPER SHOWCASE: ONLINE
Register your game in the showcase - get a free Premium Pass
Find publishers, investors or new partners to level up the game
Strengthen relationships with platforms and engines
Showcase your game and join the conference for free.
Get professional feedback from industry experts
Every participant will get access to the meeting system with industry professionals from all over the world, online lectures, expo zone with booths and the Developer Exhibition, and a lot more.

WN Eastern Europe is a hybrid event that starts as the online show and ends with the offline expo in St. Petersburg that is virtually connected to the WN Hub. The online-only part of lectures will be held on July 1-3. The lectures from the stage of the WN St.Petersburg'21 will be streamed on July 9-10.

WN Conference 2021 Eastern Europe is a hybrid event hosted on the WN Hub online event platform. It will start with online lectures on July 1-3, and on July 9-10, lectures will be broadcast from the venue in St. Petersburg. All online networking features and recorded lectures will be available on the WN Hub until July 31.
SPEAKERS
Meet speakers of the WN Eastern Europe Online
If you'd like to become a speaker, please submit the form!
PROGRAM
Time - St. Petersburg (GMT+3)
July 1
July 2
July 3
July 9
Lecture Hall
July 9
Workshop Hall
July 10
Lecture Hall
11:00 - 11:30
11:00 - 11:30
What next? How upcoming changes in European copyright and consumer protection law are going to impact your business?
Jari-Pekka Kaleva, Managing Director, European Games Developer Federation (EGDF)
The new European copyright rules entered into force in June 2021, and new consumer protection rules will enter into force in January 2022. What kind of impact will these regulatory changes have on European game developer studios and publishers?
11:40 - 12:10
11:40 - 12:10
Inception of Fury Studios
Tomislav Gojević, Head of Studio, Raw Fury
How Raw Fury founded its own development studio Fury Studios in Croatia.
12:20 - 12:50
12:20 - 12:50
Fireside Chat:
A Story of Dystopia - Contest of Heroes
Davis Ziedins, Co-founder, Beetroot Lab
Nikita Zatsepin, Senior Growth Marketing Manager, Unity Technologies
Today's competition is fierce and in order to succeed you have to step up. In this session we'll discuss how Beetrot Lab decided to put Conor McGregor into sci-fi cyberpunk dystopia, obstacles during development and what to avoid, how the release went, and, surely, useful tips for developers!
13:00 - 14:00
13:00 - 14:00
Panel Discussion:
Two Months in - Ad Monetization in Post-IDFA World
Božo Janković, Business Development Manager, GameBiz Consulting
Shalom Michaeli, Managing Director, EMEA, Fyber
Ivan Kozyev, Head of Analytics & User Acquisition, Crazy Panda
Noelia Lopez, Senior Advertising Monetization Manager, Tilting Point
It's been two months since Apple pulled the trigger and enforced ATT. We will discuss what kind of an impact did this change have on the ad monetization business. What happened with eCPMs. Who are the winners and losers post-IDFA. What strategies publishers resorted to in order to mitigate the loss in ad revenue.
14:00 - 15:00
14:00 - 15:00
NETWORKING BREAK
15:00 - 15:30
15:00 - 15:30
Measurement in a Privacy First World
RoryDonegan, Marketing Science Partner, Facebook Gaming - EMEA
15:40 - 16:10
15:40 - 16:10
Balance Your Game’s Monetization Mix for Greater Retention
Anastasia Petrova, Strategic Partner Manager, Facebook Audience Network
Are you relying on one type of monetization to sustain your game’s growth? If so, you’re likely missing out on gains to revenue, player lifetime value, or both. There’s mounting evidence from leading publishers on the benefits of balancing your monetization mix across both in-app ads and in-app purchases. Join Anastasia Petrova as she walks you through how incorporating in-app ads alongside in-app purchases can add value to your business, increase player engagement across all genres and improve player retention.
16:20 - 16:50
16:20 - 16:50
Key Monetization Strategies to Help your Gaming App Succeed
Omri Dolev, EMEA Mobile Strategic Partnership Manager, Google
Successful game developers use a combination of payments, ads, and sophisticated analytics to earn more from their gaming apps. During this session, we will show you how the right insights across purchases and ad networks build a monetization strategy based on each user's in-app behavior, and how Google solutions will help game developers grow their revenue.
17:00 - 17:30
17:00 - 17:30
Speaker and Topic to be Announced, AdColony
17:40 - 18:10
17:40 - 18:10
The Art of Immersion: Interactive Design & the Gaming Experience
Marti Romances, Co-Founder & Creative Director, Territory Studio
Future-facing interactive design work will be discussed for gaming clients such as EA Sports, Crystal Dynamics, and Warner Bros. Games, revealing how the studio's award-winning GFX on Hollywood films has led to extensive design projects in the gaming industry. Marti will break down the challenge of creating interactive communication for future technologies seen in films that include the Avengers franchise, Ready Player One, The Martian, and Guardians of the Galaxy, revealing how design work for the silver screen translates across to building unique interactive experiences for games including Forza Motorsport, Jurassic World VR Experience, Madden NFL 2020, as well as Marvel's recent Avengers Game.
11:00 - 11:30
11:00 - 11:30
Speaker and Topic to be Announced, SHAREit
11:40 - 12:10
11:40 - 12:10
Difference between Mobile and PC Game Development
Leonid Rastorguev, Game Director, Allods Team Arcade (MY.GAMES)
Exploring the difference between mobile game development and conventional PC game development from various technical and business aspects. How do you channel the insights accumulated by mobile development into a PC game? What is the required team size and specifics of the development cycle in both cases?
12:20 - 12:50
12:20 - 12:50
Statistics, trends & advertising strategies for Mobile Game Industry
Sergey Zhukovskiy, CIS BD Manager, SocialPeta
The presentation from SocialPeta's Ad Intelligence team provides insights about the mobile game industry by analyzing the market performance, ad creatives, and ad cost.
13:00 - 14:00
13:00 - 14:00
Panel Discussion:
Monetizing the Right Way With a Hybrid Approach
David White, Manager, Business Development, AppLovin
Tom Bishop Strategic Partner Manager, Facebook Audience Network
14:00 - 16:00
14:00 - 16:00
NETWORKING BREAK
16:00 - 16:30
16:00 - 16:30
Fireside Chat:
Brands & Gaming Challenges, Opportunities, and Everything in Between
Abhishek Sen, CEO and Co-Founder, NumberEight
Dheeraj Matta, Deputy General Manager & Senior Director of AdMonetization, Outfit7
This session will cover the relationship between brand advertising and mobile gaming, the impact IDFA loss has had and is expected to have on ad monetisation, and explore the rise of 1st party data to help bridge the gap between traditional brand advertising and mobile gaming.
16:40 - 17:10
16:40 - 17:10
Speaker and Topic to be Announced, Huawei Ads
17:20 - 17:50
17:20 - 17:50
Boosting Ad-Revenue While Enhancing User Experience
Neil Tewari, CEO, Relentlo.io
Too often, video game developers sacrifice their user experience in order to boost their ad-revenue through video, pop-up, and banner ads. Relentlo allows game developers to generate ad-revenue while enhancing the user experience. Our SDK allows for objects in games to become branded (such as Nike shirts, BMW Cars, or Verizon billboards).
18:00 - 18:30
18:00 - 18:30
Marketing Strategies for Subscription Based Apps
Luisa Rodrigues, Product Marketing Manager, Adjust
How to run successful marketing campaigns for subscription based apps, sharing insights into the latest industry trends and hands on case study experiences.
11:00 - 11:30
11:00 - 11:30
Games & IP's
Johnny Lee, General Manager, Dark Horse Games
The growing importance of IP's in gaming, both from making games with popular IPs to expanding the reach, modes, and platforms of gaming first IP's.
11:40 - 12:10
11:40 - 12:10
Fireside Chat:
Why In-Play Ads are the Next Wave of Ad Monetisation
Natalia Pakhomova, Partnerships Manager, Admix
Caglar Bozkurt, Head of Marketing, Sir Studios
Revelations about In-Play ads, including best practices, integration examples, and opportunities the format brings to developers.
12:20 - 12:50
12:20 - 12:50
Speaker and Topic to be Announced, Yandex


13:00 - 13:30
13:00 - 13:30
Cybersecurity and Privacy in Gaming
Alexandra Khammud, IT and Cybersecurity Auditor, Activision Blizzard
13:40 - 14:10
13:40 - 14:10
When Even Junior Matters: Team Decisions in the Process of Making a Hit
Ekaterina Shtirts, Game Designer, Belka Games
Personal experience growing from junior to full-fledged game designer. Covering several aspects: from self-education and first job offer to working on a big project in a team.
14:10 - 16:00
14:10 - 16:00
NETWORKING BREAK
16:00 - 17:00
16:00 - 17:00
Panel Discussion:
What are Investors Looking for?
Elena Egorova, Global Director of Corporate Development, EG7
Anton Backman, Investment Associate, Play Ventures
Archie Stonehill, Investor, Makers Fund
Andrew Postnikov, CBDO, Gamesboost42 LTD
Nikita Matsokin, Executive Producer, MY.GAMES Venture Capital
Julia Kenny, Content & Partnerships Manager, SEGA
Discussion on what investors in different stages (VC, growth, M&A) are on the lookout for in the market. Discussion on trends and what opportunities developers are pursuing currently.
17:10 - 17:40
17:10 - 17:40
Game AI 4 N00bz
Stéphanie Bouchard, CEO, Stockholm Syndrome.AI
This talk is an intro to some of the basic game AI pipeline components and how Game Designers assemble and adjust them to give the look and feel the game vision requires.
11:00 - 11:05
11:00 - 11:05
OPENING - WELCOME SPEECH
11:05 - 11:30
11:05 - 11:30
Everything is Personal: What we do to Create a Unique UX with the Help of our Data-Platform
Alisa Chumachenko, CEO, SberGames
I've dreamt of making the games that would change according to the player's personal skills, preferences and desires for a long time. In SberGames we aim to realize this dream and create personalized games with unique UX using our data platform.
11:30 - 12:00
11:30 - 12:00
LiveOps 101: Lessons Learned Over the 7 Years of War Robots Operations
Elena Lantsova, Head of product monetization, Pixonic
War Robots LiveOps overview: what is LiveOps and how we utilize it, how the players see it, how to make operation process smooth and effective.
12:00 - 12:30
12:00 - 12:30
Speaker and Topic to be Announced, Super!com
12:30 - 13:00
12:30 - 13:00

Speaker and Topic to be Announced, Sociaro
13:00 - 13:30
13:00 - 13:30
COFFEE BREAK - Sponsored by Crazy Panda
13:30 - 14:30
13:30 - 14:30
Panel Discussion:
Creatives as the Key to Successful User Acquisition in the Post-IDFA World
Evgeny Marchenkov, CEO, AdSide Media
More Speakers to be Announced
Creative is the key to successful user acquisition and has significantly evolved in the last several years. Now we see a full spectrum of different types of creatives. Starting from basic banners and gameplay videos through 2D/3D meta-gameplay videos up to well-polished custom-animated videos, CGI videos, and playable ads.
14:30 - 15:00
14:30 - 15:00
Speaker and Topic to be Announced, G-Core Labs
15:00 - 15:30
15:00 - 15:30
Analysis of the Russian Gaming Industry
David Olubowale, Head of Gaming Business Unit at myTarget and VK, Mail.ru Group
We did a research on the gaming industry and interviewed over 2,000 people to come up with a portrait of a game user in Russia. Ranking #8 among the world's largest internet population and #4 largest gaming market in 2020 in terms of app installs, Russia provides huge opportunities for clients interested in growing their business globally.
15:30 - 16:00
15:30 - 16:00
COFFEE BREAK - Sponsored by Crazy Panda
16:00 - 16:30
16:00 - 16:30
Speaker and Topic to be Announced, Yandex
16:30 - 17:00
16:30 - 17:00
TikTok
Speaker and Topic to be Announced
11:30 - 12:00
11:30 - 12:00
Looking to the Future: Predictive Analytics in the Age User-Privacy-Centric Advertising
Elvira Rybina Account Executive, AppsFlyer
Elena Levi Product Team Lead, AppsFlyer
SKAdNetwork offers partial measurements and raises an issue of missing data points.
AppsFlyer's ecosystem requires and deserves more, so we work hard to ensure that our products don't simply handle, but overcome these limitations.
PredictSK is AppsFlyer's solution to these issues, helping app developers determine campaign success and drive maximum LTV, while maintaining user privacy.
Join us for an exclusive and intimate workshop as AppsFlyer's experts Elvira Rybina and Elena Levi walk you through AppsFlyer's predictive analytics solution.
PredictSK not only allows app marketers to make fast optimization decisions, but also communicate with Apple's SKAdNetwork in a way that brings all LTV data into account, while maintaining user privacy.
The talk will be followed by an open panel to discuss predictive analytics applications in mobile marketing in the new era of user-privacy-centric advertising"
Don't miss out register now !
13:00 - 13:30
13:00 - 13:30
COFFEE BREAK - Sponsored by Crazy Panda
13:30 - 14:00
13:30 - 14:00
Latest Trends in Mobile Gaming
Dmitry Ilyinov, Senior Account Executive, App Annie
Gaming Market Expansion, Marketing Strategy, Engagement, Monetisation, Top European Companies + Key Takeaways (top subgenres of your most important KPI, learn from top games that have highest per-user metrics, discover features that impact users)
14:00 - 14:30
14:00 - 14:30
Speaker and Topic to be Announced, Azur Games
14:30 - 15:30
14:30 - 15:30
Panel Discussion:
How to Organize a Proper Design Process in Your Company
Eugen Sudak, Head of Game Design, Pixonic
Julia Komarova, Creative Director, Zillion Whales
Kirill Zolovkin, CEO, Heart Core
Alexey Kornev, Project Manager - Rush Royale, ITT
Organizing a design process in your company is a key to a steady flow of ideas, new projects, and the happiness of your designers. But how to approach this? How can we make it transparent and reliable? On those questions, we will try to find the answers in this panel.
15:30 - 16:00
15:30 - 16:00
COFFEE BREAK - Sponsored by Crazy Panda
16:30 - 17:00
16:30 - 17:00
Provocative Marketing
Dima Morozov, Founder & CEO, Green Grey
How to quickly become visible in the market
17:00 - 17:30
17:00 - 17:30
Live Ops and their Importance for Your Game
Aleksandar Ivanov, Marketing & Business Developement Manager, Imperia Online JSC
Key elements of live ops and why are they crucial for the sustainability and longevity of your game – sharing 15 years of experience. What is the difference in the approach to live ops based on your role – developer or publisher. Our success with Imperia Online and Siege: WWII.
12:00 - 12:30
12:00 - 12:30
Topic to be Announced
Evgeny Polotnyanko Head of Gaming Platform OK.RU
12:30 - 13:00
12:30 - 13:00
Speaker and Topic to be Announced, Appodeal
13:00 - 13:30
13:00 - 13:30
Speaker and Topic to be Announced, MY.GAMES
13:30 - 14:00
13:30 - 14:00
Speaker and Topic to be Announced, Huawei AppGallery
14:00 - 14:30
14:00 - 14:30
The Limited Time Events, Their Implementation and How They Work in Game Economics
Elena Bugakova, Publishing Producer, AppQuantum
10 general practices of successful events, their impact on game metrics,
what to expect and how to measure them.
14:30 - 15:00
14:30 - 15:00
COFFEE BREAK - Sponsored by Crazy Panda
15:00 - 15:30
15:00 - 15:30
Fireside Chat:
Micro-Influencers: Expectations vs. Reality
Julia Shilnikova, Influencer Marketing Team Lead, HypeFactory
Mark Levin, PR & Influencer Marketing Lead, MY.GAMES
How to turn views into downloads and to create a truly effective sales channel out of an influencer marketing campaign? Robust influencer marketing is more than just monitoring the number of followers and likes, it is also knowing the specificities of social media platforms, analyzing the audience of each blogger and understanding how to evaluate the results of a campaign even before its launch.You will find out what is essential to achieve high performance results.
15:30 - 16:00
15:30 - 16:00
Influencer Marketing is Still a Thing: Unconventional Ways to get your Users
Sergey Ivanov, Influencer Marketing Project Lead, Zorka.Agency
The intense competition for users forces us to look for new ways of reaching wider audiences and keeping the user retention rate at its highest. This speech is about unconventional Influencer Marketing campaigns that results in a decrease of CPI and an increase in the number of installs. Influencer Marketing is still a thing and it's ramping up!
16:00 - 16:30
16:00 - 16:30
Striking the Right Balance with Your Rewarded Video Strategy
Stanislav Sychenkov, BD Lead RU&CIS, ironSource
Implemented properly inside the core loop of a game, rewarded videos can be a major boost to any game developer's monetization strategy. In this session we will discuss the most important tips and tricks for building a rewarded video strategy that increases ARPDAU while maximizing retention - including key A/B tests every game developer should run, trending placements we're seeing today, rewards, and technologies.
16:30 - 17:00
16:30 - 17:00
Highway to Global Launch. How to Develop Mobile Game Together with UA Agency and Not Screw Up
Artem Kovchik, CPO, Honey Badger Games
All the way of mobile game (and studio meantime) development from the scratch. Cooperation with offshore development team and 3rd party UA. Advantages, disadvantages, hidden pitfalls, strategy and opportunities.
17:00 - 17:30
17:00 - 17:30
Speaker and Topic to be Announced, VK
REVIEWS
Neo Liu
Xiaomi
"It is a very well-organized conference. I like the efficiency of the meeting system and enjoy most of my meetings."
Albert Custodio Martinez
Square Enix Mobile

"WN Conference is for sure one of the must attend events in the industry with an excellent organization and location. The mix of good developers and third party companies was fantastic."
Emma McDonald
Newzoo
"WN is a very well organized and effective conference with a great atmosphere and lots of interesting attendees from the games business. The organizers are a pleasure to work with too."
Alessandro Canossa
Ubisoft
"A lot of effort put into, and generally everybody feel comfortable: it was easy to talk to anyone. Organization is spotless, that's a success!"
REVIEWS
REGISTRATION
The online features unlocked with the tickets will be available on the online event platform WN Hub until July 31, 2021.
Online Basic Pass

ONLY for Game developers and publishers / 1 person
Free
  • Online Expo Zone
  • Lectures Streaming
  • Please read important info below
GET TICKET
Online Premium Pass

ONLY for Game developers and publishers / 1 person
€99
excl. VAT
  • Online Expo Zone
  • Lectures Streaming
  • Unlimited Private Chats
  • Unlimited Meeting Requests
  • Unlimited Video Meeting
GET TICKET
Online Service Provider Premium Pass
for Service Providers
Any person or company that is NOT a game developer or publisher / 1 person

€199
excl. VAT
  • Online Expo Zone
  • Lectures Streaming
  • Unlimited Private Chats
  • Unlimited Meeting Requests
  • Unlimited Video Meetings
  • Please read important info below
GET TICKET
Free
Online Basic Pass

ONLY for Game developers and publishers / 1 person

Online Expo Zone

Lectures Streaming
Please read important info below
GET TICKET
€99
excl. VAT
Online Premium Pass

ONLY for Game developers and publishers / 1 person

Online Expo Zone

Lectures Streaming
Unlimited Private Chats
Unlimited Meeting Requests
Unlimited Video Meeting
GET TICKET
€199
excl. VAT
Online Service Provider Premium Pass

for Service Providers
Any person or company that is NOT a game developer or publisher / 1 person


Online Expo Zone

Lectures Streaming
Unlimited Private Chats
Unlimited Meeting Requests
Unlimited Video Meetings
Please read important info below
GET TICKET
To visit the offline conference WN St. Petersburg '21 - get your ticket here
WN St. Petersburg'21
FAQ
Important info
The post-moderation will be applied. We reserve the right to cancel any Online Basic Pass or Online Premium Pass if it was registered for NON Game Developer or NON Game publisher.

We highly recommend to send meeting requests and private messages only to the people that may be interested in your services. Avoid sending spam, it won't help you get more leads! Also, we reserve the right to deactivate your account in such case.

If you want to draw attention to your company and invite others to contact you, consider branding of the WN Hub or lecture streaming during the conference. To learn more about branding options, contact the team at welcome@wn.media.

Payment info
If you want to pay for the tickets by bank transfer please contact us at welcome@wn.media

Refund Policy
You may request a refund for the payment no later than 10 calendar days before the start of the Event by emailing us at welcome@wn.media.

We will reimburse the funds after deduction of the service charge of 5% within 10 calendar days.
SPONSORS
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Media Partners
If you'd like to explore branding opportunities, please let us know!
CONTACTS
Got questions? Please let us know!
For any questions including payments issues
or suggestions please contact us at welcome@wn.media
MARIA REMARQUE
PR Manager
e-mail: maria@wn.media
telegram: maria_remarque
_____
Questions regarding
media partnership, press accreditation or any collaborations

ELENA SIDOROVA
Sr. Partner & Sales Manager
e-mail: elena@wn.media
telegram: elenassidorova
_____
All kinds of sponsorship
inquiries
ANTONIO PASALIC
Program Manager
e-mail: antonio@wn.media
skype: antoniopasalic
_____
Any question about speaking opportunities