White Nights Conference - Leading European B2B Show for Game Industry

09:45 - 09:55
ENG

German Game Industry in a Nutshell

Oleg Nesterenko as a field reporter of Game World Observer will provide a quick overview of the game industry in Berlin and Germany together with Felix Falk, Managing Director of game - German Video Games Industry Association.

09:55 - 10:30
ENG

Tom Wijman, Head of Games Analysis, Newzoo

The Games Market in 2020

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During the session, Tom will speak about the effect 2020 has on the global games market, pulling from the recently published 2020 Global Games Market Report. He will discuss the impact of the COVID-19 pandemic and the lockdown on games engagement and revenues, and how these events have accelerated many trends shaping the games market.

10:30 - 11:05
ENG

FIRESIDE CHAT. Adjust and Rollic Games: Click Less, Do More - The Importance of Automation

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Adjust's Cansu Agaoglu, Client Partner EMEA, interviews Burak Vardal, Co-Founder and Managing Director of Rollic on the benefits of automation and the results they see when they let AI do the work.

Speakers:
Cansu Agaoglu, Client Partner EMEA, Adjust
Burak Vardal, Co-Founder and Managing Director, Rollic Games

11:05 - 12:15
ENG

PANEL DISCUSSION. iOS 14 aka Restart of Performance Advertising and COVID-19 Through the Lens of a Hyper-Casual Publishers

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2020 is bringing more and more surprises for all people around the world. In this panel, we will take the data for the first half of 2020 and try to comprehend where the industry is at right now. And most importantly what’s going to happen in the second half of the year.
Some of the things that we will touch in this panel:
- Hyper-casual benchmark report data for the first half of 2020. What trends are going to be carried in the second half?
- Effects of iOS 14 changes on UA and monetization
- Effects of COVID-19 on UA and monetization of hyper-casual games

Speakers:
Andrei Dubinin, Head of Hypercasual, My.Games
Dmitry Gubanenkov, Senior Marketing Manager, KakaoGames
Goncalo Alemao Martins, Lead UA & Monetization, Homa Games

Moderator:
Roman Garbar, Product Marketing Manager, Tenjin

12:15 - 15:45
ENG

Networking Time

Perfect time to make a break between the lectures and try some random networking!
Join the Networking Room on WN Hub to meet people from all over the world!

15:45 - 16:20
ENG

FIRESIDE CHAT. Beyond UA: How Wooga’s Holistic Brand Marketing Strategy Supercharges Performance

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Performance-driven user acquisition has been the darling of mobile games marketing for the better part of the last decade. But what if there is a better approach beyond the simple dichotomy of branding and performance? In this fireside chat hosted by the growth marketing experts from DCMN, we speak to Valentine Ledour, Marketing Lead for June’s Journey at Wooga, about how the Berlin-based mobile publisher has taken a more holistic approach that embraces both traditional media advertising and performance marketing.

Speakers:
Eric Vissers, Senior Marketing Manager, DCMN
Valentine Ledour, Marketing Lead, Wooga

16:20 - 17:30
ENG

PANEL DISCUSSION. Investments Strategies

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Best practices to secure investment during a world in lockdown.

Speakers:
Mitsuo Hirakawa, Director of Busness Development, Irregular Corporation
Lauren Hunter, Producer, Square Enix Collective
Jennifer Schneidereit, Board Advisor, WINGS

Moderator:
Bobby Wertheim, Head of Content, SEGA

09:55 - 10:30
ENG

Artemiy Gavryushin, Account Manager EMEA, Chartboost

Into the Kitchen of an Advertising Platform: the Ins and Outs of UA in 2020

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How do the advertising algorithms work? What makes a programmatic bidder different from an adnetwork? How can I apply bid multipliers successfully into my campaigns? What can I do when my conversion is not high? These are few of the questions that we frequently get from advertisers. In this session we'll uncover the way advertising platforms work internally so that UA managers can run their campaigns more effectively in the future.

10:30 - 11:05
ENG

Langer Lee, Director of Corporate Planning & Strategy, Digital Entertainment, Mixi

Entertainment and Beyond: Key Strategies for Successful Games

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When trying to be successful in games, it is important to have a purpose beyond entertainment. Monster Strike, a worldwide top grossing mobile game, is more than just a game - it is an entertainment institution with a diverse media mix strategy. Langer Lee, Director of Corporate Planning & Strategy at mixi, will share their key strategies for success and how developers can adopt them.

11:05 - 11:40
ENG

Anastasia Petrova, Strategic Partner Manager, EMEA, Facebook Audience Network

3 Ways App Bidding is Transforming Businesses

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App bidding is marking a new era in ad monetisation thanks to the real-time, fair and transparent auctions. By removing the need to manage complex waterfalls, publishers can focus more energy on growing their business. Join us to hear how app bidding is transforming companies and how it can help you drive greater revenue, efficiency and more.

11:40 - 12:15
ENG

Pedro Rodrigues, Head of EMEA Partnerships for Snap Games, Snapchat

Snapchat: A Destination for Games

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Snap Inc. is becoming a platform for new and immersive gaming experiences. Snap Games just turned one year old and during this first year more than 100 Million Snapchatters have played our games. Snap Kit, our SDK for social, brings identity and sharing to these experiences. And, the Bitmoji For Games SDK now enables Developers to bring 3D Bitmojis directly into their games, across mobile, PC and console. In this session, Pedro will share the different ways developers are leveraging our platform to build, engage and grow their audiences.

12:15 - 15:45
ENG

Networking Time

Perfect time to make a break between the lectures and try some random networking!
Join the Networking Room on WN Hub to meet people from all over the world!

15:35 - 15:45
ENG

American Game Industry in a Nutshell

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Oleg Nesterenko as a field reporter of Game World Observer will provide a quick overview of the game industry in San Francisco and the US with Kate Edwads, CEO and Executive Director of Geogrify and Global Game Jam

15:45 - 16:20
ENG

Alexander Shafer, Head of Product (Games), VK.com

Games in Superapp

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This lecture is about future of the largest Russia and CIS social network - VK, and place of html5 games in this future. Alexander will talk about the VK Superapp and advantages, that html5 game developers can find at VK mobile gaming platform in the nearest future.

16:20 - 16:55
ENG

Lily Khasainova, User Acquisition Manager, Zimad

What You Should Do to Make Your Retargeting as Bad as Humanly Possible

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ZiMAD has prepared the worst retargeting advice there is. Step by step we’ll teach you the basics of bad retargeting. Who said retarget will get you more paying users? Do you really need to segment them? A fresh look at retargeting may generate some good ideas.

16:55 - 17:30
ENG

FIRESIDE CHAT. Game Monetisation: The In-game Advertising Edition

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COVID-19 has highlighted the power of gaming not just as a form of entertainment but also its ability to connect. Because of this, it’s attracted a lot of premium brands and advertisers attention. So how can game publishers and developers use this new momentum to their advantage in terms of monetization of their IP? Charlotte Cook, Bidstack’s VP Gaming and Ronak Patel, tmwi’s Group Planning Director are sitting down with Vanessa Goff-Yu, Bidstack’s Marketing Director to talk about one form of game monetization: native in-game advertising. They’re going to take a deeper look into what attracted brands like MG Motor UK to the space and give the audience a couple of hints and tips around what game publishers and developers should be looking for in an in-game advertising partner.

Speakers:
Charlotte Cook, VP Gaming, Bidstack
Ronak Patel, Group Planning Director, tmwi
Vanessa Goff-Yu, Marketing Director, Bidstack

17:30 - 18:05
ENG

Łukasz Miądowicz, Senior Developer Relations Manager, Huuuge Games

How To Create Great Publishing Pitch

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Choosing & approaching publisher with good pitch is hard. Many presentation we see at Huuuge Publishing are still missing crucial points which allows publisher to evaluate company & games fast. In this session we will show important steps in finding publisher & walk through Huuuge Publishing Pitch Template we ask developers to fill in. This session will be valuable for studios at any stage who are currently looking for Publishers & Investors.

18:05 - 18:40
ENG

Leanne Loombe, Director, Head of Riot Forge, Riot Games

Forging Your Path: How to Stand out From the Crowd

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Leanne is head of Riot Forge at Riot Games, during this talk she will give an introduction to Riot Forge and present some key ideas for how your studio can stand out from the crowd in order to obtain partnerships and publishing support. Leanne will give examples of how a studio or developer, can position themselves to be the best possible candidates for collaboration. As well as give some insight into what Riot Forge is looking for next.

18:40 - 19:50
ENG

PANEL DISCUSSION. Sound Design in AAA Games

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Join the panel discussion hosted by Dolby to learn the insights on creating the sound design for AAA games.

Speakers:
Robert Ridihalgh, Sr. Technical Audio Director, Microsoft
Jason Kanter, Principal Audio Lead, Avalanche Studio
Mark Petty, Audio Director, Gearbox Software
Jay Weinland, Audio Director, EA Industrial Toys

Moderator:
Andy Vaughan, Sr. Developer Relations Manager, Dolby

19:50 - 20:25
ENG

Taewon Yun, General Manager, Global Publishing, SuperEvil MegaCorp

From Vainglory to Catalyst Black : Journey to Build Next Generation Mobile Games

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Super Evil Megacorp has a rather unique positioning as a rare core game only development company. In 2014, they shocked the world with Vainglory by showing that mobile game's production value can be as good as PC or Console games. After six years of silence, Super Evil is getting ready to come back with their second title Catalyst Black, next generation battleground shooter. Taewon Yun, CBO of Super Evil, will be giving a behind the scene sneak peak on Catalyst Back's development and how they will evolve it for crossplatform future.

10:20 - 10:30
ENG

Oleg Nesterenko, Managing Editor, Game World Observer

UK Game Industry in a Nutshell

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Oleg Nesterenko as a field reporter of Game World Observer will provide a quick overview of the game industry in London and the UK.

10:30 - 11:05
ENG

Jack Griffin, Publishing Manager, Kwalee

What Makes a Hyper-Casual Publishing Success? Lessons from Rocket Sky! and OverTake

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Both Rocket Sky! and OverTake are mobile hits of the kind that most developers strive for: the Russian-developed Rocket Sky! has been downloaded more than 25 million times, while it took OverTake only two weeks after being signed by a publisher to top charts in multiple countries. Kwalee’s Publishing Manager Jack Griffin will explain how both were achieved by great collaboration between publisher and developer, and how others can embrace the fast-moving world of hyper-casual to find similar success.

11:05 - 11:40
ENG

Vera Rabkina, Head of Ratings & Reviews, AppFollow

How App Reviews Have Become the North Star Metric for Any Big Player on Mobile Market

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Ratings & Reviews have suddenly become the key metric for app evaluation. They have a proved effect on all major areas of mobile business including both organic & paid traffic as well as user engagement metrics (retention, session length). As a result they are the only area for mobile app to influence both CAC & LTV, which are basically the only 2 factors in the formula of app profitability.

11:40 - 12:15
ENG

FIRESIDE CHAT. The Why's and How's of Retention Optimization with Unity Ads

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X-Flow has been a decisive power user of Unity Ads' Audience Pinpointer solution optimizing towards D7 retention over the past year. During this session, Julia (UA team lead) and Vlad (Client Partner, Advertising) are planning to discuss UA strategies and products that enable to optimize towards retention, and how big of a role does retention play in a long-term user cycle mainly reliant on ad revenue.
Speakers:
Vlad Onopko, Client partner, Unity Ads
Julia Sotnik, UA Team Lead, X-Flow

12:15 - 15:45
ENG

Networking Time

Perfect time to make a break between the lectures and try some random networking!
Join the Networking Room on WN Hub to meet people from all over the world!

15:45 - 16:20
ENG

Peter Jakobsen, Founder & CEO, PR Nordic

How to Deliver a Clear PR Message & The Way to Reach Your Audience

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How to think PR, targeting, beginners to seniors. Will be a talk about how to think your PR strategy for your game and how to take it into action, see the angles and spot opportunities.

16:20 - 16:55
ENG

Tim Lion, Gaming Marketing Lead, EMEA, Facebook Gaming

Genre and Player Preference - New Analysis

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In this session Tim Lion, EMEA Marketing Lead for Facebook Gaming, will discuss how Facebook Gaming aims to drive industry insights and strategy and share a sneak peek at a new report developed with Facebook IQ and GameRefinery on player preference and behaviour as it relates to 4 key mobile genres.

16:55 - 17:30
ENG

Daria Bogdanova, Gaming Growth Manager, Google

Your Successful Launch with Google AC

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This talk covers the key success factors of launching UA campaigns for mobile gaming apps with Google. Gaming Growth Manager at Google Daria Bogdanova covers, among others, measurement and creative best practices for the launch phase.

17:30 - 18:05
ENG

Jamie Cason, Head of External Developer Relations, Miniclip

Miniclip - What to Look For in a Publisher

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The free-to-play mobile gaming market has never been more competitive that's why it is essential for developers to consider carefully their Go-To-Market strategy. If you're a game developer, have you considered the benefits of partnering with a Publisher in order to ensure your product and service fits the market needs and has the right investment to scale to its full potential? Miniclip are market-leading publishers in Sports and other genres and will share some insights from their most recent successes.

18:05 - 18:40
ENG

Oxana Fomina, CEO, Gradient Universe

How to Choose Optimal Retention & Monetization Methods for Your Game

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Have you ever wondered which method of increasing retention to implement? Or what method to choose to improve the conversion and increase revenue of the game? Each time when you making decisions, it is important to have all necessary information and clearly understand user’s behavior. This report will consider one of the decision-making methods for implementing a new feature - a matrix of methods. Which allows you systematically evaluate each of the methods and choose the one that will bring the best result.

18:40 - 19:15
ENG

Foad Shahbazi, Network Operations Manager, Niantic

5G 101

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This is an introductory 5G session. Starting with understanding the motivation behind 5G and its use cases, the overview of 5G network building blocks including 5G air interface and core network, and finally the ways 5G network can be deployed.

09:45 - 09:55
ENG

Oleg Nesterenko, Managing Editor, Game World Observer

Chinese Game Industry in a Nutshell

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Oleg Nesterenko as a field reporter of Game World Observer will provide a quick overview of the game industry in Shenzhen and China.

09:55 - 10:30
ENG

Omri Dolev, New Business Manager, Google

Joint Session

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The joint session would cover how we approach UA with app campaigns and monetization with ad mob. They are two sides to the same coin and our speakers will show how they approach this as a team. to succeed and share success stories and case studies.

10:30 - 11:05
ENG

Zehra Tugce Erul, Division Director, Netmarble

Hypercasual 2.0

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Netmarble has always been known with their most popular MMORPG games and 2019 became the year when they began to work with indie studios all around the region and started to publish hypercasual games. Now, they have added a new genre called hypercasual 2.0 where the main focus is on life time value and retention. So they combine their strong muscles in MMORPG with hypercasual genre and these two strengths create hyper-casual 2.0.

11:05 - 11:40
ENG

Elena Fadeeva, Head of Global Business Solutions, CIS, TikTok

TikTok Business Solutions for Games

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Elena Fadeeva, Head of Global Business Solutions, TikTok CIS, will share insights how gaming brands can thrive on TikTok. Elena will reflect on the audience, philosophy and creatives of the platform as well as introduce business solutions both for big industry players and aspiring game developers.

11:40 - 12:15
ENG

Shai Sasson, Publishing Manager, CrazyLabs

How to Gamify a Trend

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Can gamified DIY trends cross 50-100 million downloads easily? We're abuout to find out. In this talk we'll take you through the development process of our recent Hyper Casual hit "Tie Dye" and discuss how to build the right prototype from the ground up. We'll review the publishing process, show how we worked together to detect what DIY fans really want, and demonstrate how staying focused on mass appeal, along with the right onboarding experience - can turn your game idea to this summer's #1.

12:15 - 15:45
ENG

Networking Time

Perfect time to make a break between the lectures and try some random networking!
Join the Networking Room on WN Hub to meet people from all over the world!

15:45 - 16:20
ENG

Nadya Krytsyna, Strategic Mobile Expert, Adikteev

Retargeting Benchmarks: Driving App Growth for Gaming

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A common challenge for all developers is attracting more players to the game and converting non-payers. And actually, integrating retargeting to the whole marketing strategy becomes a vital step to keep game players engaged and generate upsell in revenue. The question is what are the best practices to make it work? That is the main topic to cover as well as elaborating about what retargeting effectiveness for iOS apps would be after the recent changes announced on WWDC.

16:20 - 16:55
ENG

Golnar Ramesh, Director of International Partnerships, Cafe Bazaar

How to Publish Your Game in MENA

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Pros and Cons of MENA market. What developers should know before entering the market. Which games are more market fit? What to do with barriers like localization and language?

16:55 - 17:30
ENG

Teis Anker Mikkelsen, CEO & Co-founder, Multiscription

Subscription in Free-to-play Games

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Subscriptions are predicted to have a breakthrough year in 2020. Creating a subscription for your premium games sounds pretty straightforward. But how do you integrate a subscription in your Free-to-play game?

17:30 - 18:05
ENG

FIRESIDE CHAT. How The Hit Game Trackmania by Ubisoft Nadeo Integrated In-Game Ads

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In this session, the hit Ubisoft Nadeo game Trackmania and the world-leading in-game advertising platform Anzu.io will talk about their recent collaboration. The two companies will touch upon the future of advertising in games and misconceptions that are holding games back from this new, sustainable revenue stream.

Speakers:
Adrienne Péchère, Communication Director, Ubisoft Nadeo
Itamar Benedy, Co-Founder & CEO, Anzu.io

18:05 - 18:40
ENG

Ron Thomas, GM Analytics App Annie, AppAnnie

How to Maximize the Game Economy with Monetization

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Latest trends in mobile gaming, evolution of monetization in casual and hyper casual, optimize advertising.

09:10 - 09:20
ENG

Oleg Nesterenko, Managing Editor, Game World Observer

Russian Game Industry in a Nutshell

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Oleg Nesterenko as a field reporter of Game World Observer will provide a quick overview of the game industry in St. Petersburg and Russia.

09:20 - 09:55
ENG

Nadav Ashkenazy, GM, SuperSonic

How to Successfully Launch Your Hyper-Casual Game

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Nadav Ashkenazy, GM of Supersonic Studios, will walk through the ultimate pre-launch strategy - offering tips and best practices to make sure your game is ready to scale quickly and turn a profit.

09:55 - 10:30
ENG

Diana Korkina, Business Development Manager, MyTona

Let’s Work Together! How to Improve Your Game with Your Players. Cooking Diary Case.

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Everyone knows that creating a good product worth a lot of effort. But few people think that behind the game improvements always lies a players’ opinion. MYTONA will talk about constant improvement of the game and how to reach top grossing charts thanks to the close relationship with the players.

10:30 - 11:05
ENG

Rodion Kotelnikov, Head of Platform MY.GAMES Store, MyGames

MY.GAMES Store: Self-Publishing Platform and Digital Storefront With Robust Traffic Attribution System

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Rodion will be talking about the MY.GAMES Store, expanding on the 90/10 revenue split option for developers, as well as the traffic attribution system which includes traffic tracking and evaluation.

11:05 - 11:40
ENG

Sandra Schneider, VP Strategic Partnerships, IronSource

3 Common Mistakes Game Developers Make Growing Their Game

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Sandra Schneider, VP Partnerships EMEA at ironSource, will walk through the common mistakes top game developers make in their growth strategy. Offering best practices for resolving these mistakes, Sandra will outline step by step just how to make sure game developers can get their growth strategy in top shape, their games to the top of the charts, and their campaigns to scale profitably.

11:40 - 12:15
ENG

Evgeny Polotnyanko, Head of Gaming Platform, OK.ru

Hidden Gem for Mobile HTML5 Games

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Evgeny will speak about ways HTML5 games developers can start earning money on OK.RU platform. New platform key-features and interesting statistics will be revealed during session.

12:15 - 12:50
ENG

FIRESIDE CHAT. Scaling your game globally with Snapchat

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Join us for an insightful conversation between Fintan Gillespie, Snapchat's Head of Gaming, Business Solutions, and Saikala Sultanova, Director of User Acquisition & Growth at Product Madness. They'll be discussing the shifting industry landscape, how to engage with consumers in this new norm, and different ways to approach your growth strategy.
Speakers:
Fintan Gillespie, Head of International Gaming, Business Solutions, Snapchat
Saikala Sultanova, Director of UA & Growth, Product Madness

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