Looking to the Future: Predictive Analytics in the Age User-Privacy-Centric Advertising
Elvira Rybina Account Executive, AppsFlyer
Elena Levi Product Team Lead, AppsFlyer
SKAdNetwork offers partial measurements and raises an issue of missing data points.
AppsFlyer's ecosystem requires and deserves more, so we work hard to ensure that our products don't simply handle, but overcome these limitations.
PredictSK is AppsFlyer's solution to these issues, helping app developers determine campaign success and drive maximum LTV, while maintaining user privacy.
Join us for an exclusive and intimate workshop as AppsFlyer's experts Elvira Rybina and Elena Levi walk you through AppsFlyer's predictive analytics solution.
PredictSK not only allows app marketers to make fast optimization decisions, but also communicate with Apple's SKAdNetwork in a way that brings all LTV data into account, while maintaining user privacy.
The talk will be followed by an open panel to discuss predictive analytics applications in mobile marketing in the new era of user-privacy-centric advertising"
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