White Nights Conference - Leading European B2B Show for Game Industry

09:45 - 09:55
ENG

Oleg Nesterenko, Managing Editor, Game World Observer

German Game Industry in a Nutshell

Oleg Nesterenko as a field reporter of Game World Observer will provide a quick overview of the game industry in Berlin and Germany.

09:55 - 10:30
ENG

Tom Wijman, Head of Games Analysis, Newzoo

The Games Market in 2020

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During the session, Tom will speak about the effect 2020 has on the global games market, pulling from the recently published 2020 Global Games Market Report. He will discuss the impact of the COVID-19 pandemic and the lockdown on games engagement and revenues, and how these events have accelerated many trends shaping the games market.

10:30 - 11:05
ENG

FIRESIDE CHAT. Adjust and Rollic Games: Click Less, Do More - The Importance of Automation

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Adjust's Cansu Agaoglu, Client Partner EMEA, interviews Burak Vardal, Co-Founder and Managing Director of Rollic on the benefits of automation and the results they see when they let AI do the work.

Speakers:
Cansu Agaoglu, Client Partner EMEA, Adjust
Burak Vardal, Co-Founder and Managing Director, Rollic Games

11:05 - 12:15
ENG

PANEL DISCUSSION. Hyper Games Market Review H1 2020

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Panel Discussion around hyper casual games market state in H1 of 2020. What's up next? What to expect after lockdown and where's the next big thing?

Speakers:
Andrei Dubinin, Head of Hypercasual, My.Games
Dmitry Gubanenkov, Senior Marketing Manager, KakaoGames

Moderator:
Roman Garbar, Product Marketing Manager, Tenjin

12:15 - 15:45

Busy Day Working

15:45 - 16:20
ENG

FIRESIDE CHAT. Beyond UA: How Wooga’s Holistic Brand Marketing Strategy Supercharges Performance

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Performance-driven user acquisition has been the darling of mobile games marketing for the better part of the last decade. But what if there is a better approach beyond the simple dichotomy of branding and performance? In this fireside chat hosted by the growth marketing experts from DCMN, we speak to Valentine Ledour, Marketing Lead for June’s Journey at Wooga, about how the Berlin-based mobile publisher has taken a more holistic approach that embraces both traditional media advertising and performance marketing.

Speakers:
Eric Vissers, Senior Marketing Manager, DCMN
Valentine Ledour, Marketing Lead, Wooga

16:20 - 17:30
ENG

PANEL DISCUSSION. Investments Strategies

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Best practices to secure investment during a world in lockdown.

Speakers:
Mitsuo Hirakawa, Director of Busness Development, Irregular Corporation
Lauren Hunter, Producer, Square Enix Collective
Jennifer Schneidereit, Board Advisor, WINGS

Moderator:
Bobby Wertheim, Head of Content, SEGA

09:45 - 09:55
ENG

Oleg Nesterenko, Managing Editor, Game World Observer

American Game Industry in a Nutshell

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Oleg Nesterenko as a field reporter of Game World Observer will provide a quick overview of the game industry in San Francisco and the US.

09:55 - 10:30
ENG

Artemiy Gavryushin, Account Manager EMEA, Chartboost

Into the Kitchen of an Advertising Platform: the Ins and Outs of UA in 2020

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How do the advertising algorithms work? What makes a programmatic bidder different from an adnetwork? How can I apply bid multipliers successfully into my campaigns? What can I do when my conversion is not high? These are few of the questions that we frequently get from advertisers. In this session we'll uncover the way advertising platforms work internally so that UA managers can run their campaigns more effectively in the future.

10:30 - 11:05
ENG

Langer Lee, Director of Corporate Planning & Strategy, Digital Entertainment, Mixi

Entertainment and Beyond: Key Strategies for Successful Games

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When trying to be successful in games, it is important to have a purpose beyond entertainment. Monster Strike, a worldwide top grossing mobile game, is more than just a game - it is an entertainment institution with a diverse media mix strategy. Langer Lee, Director of Corporate Planning & Strategy at mixi, will share their key strategies for success and how developers can adopt them.

11:05 - 11:40
ENG

Anastasia Petrova, Strategic Partner Manager, EMEA, Facebook Audience Network

3 Ways App Bidding is Transforming Businesses

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App bidding is marking a new era in ad monetisation thanks to the real-time, fair and transparent auctions. By removing the need to manage complex waterfalls, publishers can focus more energy on growing their business. Join us to hear how app bidding is transforming companies and how it can help you drive greater revenue, efficiency and more.

11:40 - 12:15
ENG

Pedro Rodrigues, Head of EMEA Partnerships for Snap Games, Snapchat

Topic Will Be Announced Soon

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12:15 - 15:45

Busy Day Working

15:45 - 16:20
ENG

Mateusz Bochenczak, Gaming Growth Manager, Google
Omri Dolev, New Business Manager, Google

Joint Session

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The joint session would cover how we approach UA with app campaigns and monetization with ad mob. They are two sides to the same coin and our speakers will show how they approach this as a team. to succeed and share success stories and case studies.

16:20 - 16:55
ENG

Lily Khasainova, User Acquisition Manager, Zimad

What You Should Do to Make Your Retargeting as Bad as Humanly Possible

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ZiMAD has prepared the worst retargeting advice there is. Step by step we’ll teach you the basics of bad retargeting. Who said retarget will get you more paying users? Do you really need to segment them? A fresh look at retargeting may generate some good ideas.

16:55 - 17:30

Speaker and Topic Will Be Announced Soon

17:30 - 18:05
ENG

Łukasz Miądowicz, Senior Developer Relations Manager, Huuuge Games

How To Create Great Publishing Pitch

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Choosing & approaching publisher with good pitch is hard. Many presentation we see at Huuuge Publishing are still missing crucial points which allows publisher to evaluate company & games fast. In this session we will show important steps in finding publisher & walk through Huuuge Publishing Pitch Template we ask developers to fill in. This session will be valuable for studios at any stage who are currently looking for Publishers & Investors.

18:05 - 18:40
ENG

Leanne Loombe, Director, Head of Riot Forge, Riot Games

Forging Your Path: How to Stand out From the Crowd

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Leanne is head of Riot Forge at Riot Games, during this talk she will give an introduction to Riot Forge and present some key ideas for how your studio can stand out from the crowd in order to obtain partnerships and publishing support. Leanne will give examples of how a studio or developer, can position themselves to be the best possible candidates for collaboration. As well as give some insight into what Riot Forge is looking for next.

18:40 - 19:50
ENG

PANEL DISCUSSION. Sound Design in AAA Games

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Join the panel discussion hosted by Dolby to learn the insights on creating the sound design for AAA games.

Speakers:
Robert Ridihalgh, Sr. Technical Audio Director, Microsoft
Jason Kanter, Audio Director, Avalanche Studio
Mark Petty, Audio Director, Gearbox Software
Jay Weinland, Audio Director, EA Industrial Toys

Moderator:
Andy Vaughan, Sr. Developer Relations Manager, Dolby

19:50 - 20:25
ENG

Taewon Yun, General Manager, Global Publishing, SuperEvil MegaCorp

Developing the Publishing Strategy for Catalyst Black

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10:20 - 10:30
ENG

Oleg Nesterenko, Managing Editor, Game World Observer

UK Game Industry in a Nutshell

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Oleg Nesterenko as a field reporter of Game World Observer will provide a quick overview of the game industry in London and the UK.

10:30 - 11:05
ENG

Jack Griffin, Publishing Manager, Kwalee

What Makes a Hyper-Casual Publishing Success? Lessons from Rocket Sky! and OverTake

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Both Rocket Sky! and OverTake are mobile hits of the kind that most developers strive for: the Russian-developed Rocket Sky! has been downloaded more than 25 million times, while it took OverTake only two weeks after being signed by a publisher to top charts in multiple countries. Kwalee’s Publishing Manager Jack Griffin will explain how both were achieved by great collaboration between publisher and developer, and how others can embrace the fast-moving world of hyper-casual to find similar success.

11:05 - 11:40
ENG

Anatoly Sharifulin, CEO & Co-founder, AppFollow

Customer Support: How to Increase the Response Rate by 2-3 Times in 3 days

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Reviews are a standard channel for apps & games in App Store & Google Play. Players use reviews for negative & positive feedback. In AppFollow we collect several case studies of game publishers (BitMango, Wargaming, Game Insight, etc) who already manage reviews.

11:40 - 12:15
ENG

FIRESIDE CHAT. UA with Unity Ads and X-Flow

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Speakers:
Vlad Onopko, Client partner, Unity Ads
Julia Sotnik, UA Team Lead, X-Flow

12:15 - 15:45

Busy Day Working

15:45 - 16:20
ENG

Peter Jakobsen, Founder & CEO, PR Nordic

How to Deliver a Clear PR Message & The Way to Reach Your Audience

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How to think PR, targeting, beginners to seniors. Will be a talk about how to think your PR strategy for your game and how to take it into action, see the angels and spot opportunities.

16:20 - 16:55
ENG

Tim Lion, Gaming Marketing Lead, EMEA, Facebook Gaming

Topic Will Be Announced Soon

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16:55 - 17:30
ENG

Daria Bogdanova, Gaming Growth Manager, Google

Prioritise and Localise: Export Insights for Mobile Apps

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In this session, we will cover the most useful tools and strategies for developers to use to grow and achieve bigger success within their mobile gaming app. We will show you how to acquire new users from the right regions of the world and how to prioritize the right markets.

17:30 - 18:05
ENG

Jamie Cason, Head of External Developer Relations, Miniclip

Topic Will Be Announced Soon

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18:05 - 18:40
ENG

Oxana Fomina, CEO, Gradient Universe

How to Choose Optimal Retention & Monetization Methods for Your Game

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Have you ever wondered which method of increasing retention to implement? Or what method to choose to improve the conversion and increase revenue of the game? Each time when you making decisions, it is important to have all necessary information and clearly understand user’s behavior. This report will consider one of the decision-making methods for implementing a new feature - a matrix of methods. Which allows you systematically evaluate each of the methods and choose the one that will bring the best result.

18:40 - 19:15
ENG

Foad Shahbazi, Network Operations Manager, Niantic

5G 101

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This is an introductory 5G session. Starting with understanding the motivation behind 5G and its use cases, the overview of 5G network building blocks including 5G air interface and core network, and finally the ways 5G network can be deployed.

10:20 - 10:30
ENG

Oleg Nesterenko, Managing Editor, Game World Observer

Chinese Game Industry in a Nutshell

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Oleg Nesterenko as a field reporter of Game World Observer will provide a quick overview of the game industry in Shenzhen and China.

10:30 - 11:05
ENG

Baris Ozistek, Chairman, Netmarble

Hypercasual 2.0

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Netmarble has always been known with their most popular MMORPG games and 2019 became the year when they began to work with indie studios all around the region and started to publish hypercasual games. Now, they have added a new genre called hypercasual 2.0 where the main focus is on life time value and retention. So they combine their strong muscles in MMORPG with hypercasual genre and these two strengths create hyper-casual 2.0.

11:05 - 11:40
ENG

Elena Fadeeva, Partnerships Manager, TikTok

Topic Will Be Announced Soon

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11:40 - 12:15
ENG

Ron Thomas, GM Analytics App Annie, AppAnnie

How to Maximize the Game Economy with Monetization

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Latest trends in mobile gaming, evolution of monetization in casual and hyper casual, optimize advertising.

12:15 - 15:45

Busy Day Working

15:45 - 16:20
ENG

Nadya Krytsyna, Strategic Mobile Expert, Adikteev

Retargeting Benchmarks: Driving App Growth for Gaming

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A common challenge for all developers is attracting more players to the game and converting non-payers. And actually, integrating retargeting to the whole marketing strategy becomes a vital step to keep game players engaged and generate upsell in revenue. The question is what are the best practices to make it work? That is the main topic to cover as well as elaborating about what retargeting effectiveness for iOS apps would be after the recent changes announced on WWDC.

16:20 - 16:55
ENG

Remerge

Speaker and Topic Will Be Announced Soon

16:55 - 17:30
ENG

Teis Anker Mikkelsen, CEO & Co-founder, Multiscription

Subscription in Free-to-play Games

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Subscriptions are predicted to have a breakthrough year in 2020. Creating a subscription for your premium games sounds pretty straightforward. But how do you integrate a subscription in your Free-to-play game?

17:30 - 18:05
ENG

FIRESIDE CHAT. How The Hit Game Trackmania by Ubisoft Nadeo Integrated In-Game Ads

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In this session, the hit Ubisoft Nadeo game Trackmania and the world-leading in-game advertising platform Anzu.io will talk about their recent collaboration. The two companies will touch upon the future of advertising in games and misconceptions that are holding games back from this new, sustainable revenue stream.

Speakers:
Adrienne Péchère, Communication Director, Ubisoft Nadeo
Itamar Benedy, Co-Founder & CEO, Anzu.io

09:10 - 09:20
ENG

Oleg Nesterenko, Managing Editor, Game World Observer

Russian Game Industry in a Nutshell

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Oleg Nesterenko as a field reporter of Game World Observer will provide a quick overview of the game industry in St. Petersburg and Russia.

09:20 - 09:55
ENG

Nadav Ashkenazy, GM at Supersonic Studios, SuperSonic

How Not to Pitch Your Game to Publishers

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Nadav Ashkenazy, GM of Supersonic Studios, will walk through the common mistakes game developers make when pitching their game to publishers - offering tips and best practices to make sure your game gets into the hands of a partner who can scale it.

09:55 - 10:30
ENG

Diana Korkina, Business Development Manager, MyTona

Let’s Work Together! How to Improve Your Game with Your Players. Cooking Diary Case.

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Everyone knows that creating a good product worth a lot of effort. But few people think that behind the game improvements always lies a players’ opinion. MYTONA will talk about constant improvement of the game and how to reach top grossing charts thanks to the close relationship with the players.

10:30 - 11:05
ENG

Rodion Kotelnikov, Head of Platform MY.GAMES Store, MyGames

MY.GAMES Store: Self-Publishing Platform and Digital Storefront With Robust Traffic Attribution System

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11:05 - 11:40
ENG

Sandra Schneider, VP Strategic Partnerships, IronSource

3 Common Mistakes Game Developers Make Growing Their Game

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11:40 - 12:15
ENG

OK.ru

Speaker and Topic Will Be Announced Soon

12:15 - 15:45

Busy Day Working

15:45 - 16:20
ENG

FIRESIDE CHAT. Game Monetisation: The In-game Advertising Edition

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In this session, the panel will discuss the lessons learnt from current monetisation strategies and what strategies will go the distance.

Speakers:
Charlotte Cook, VP Gaming, Bidstack

16:20 - 16:55
ENG

Fintan Gillespie, Head of International Gaming, Business Solutions, Snapchat

FIRSIDE CHAT. Advertising Solutions

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16:55 - 17:30
ENG

Alessandro Capezza, Country Manager, BlueStacks.com + Game.tv

From 0 to 40,000 esport passionates with Artifical Intelligence, Bot & Discord

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User Acquisition with Discord & Telegram. Organizing 100 esport tournaments per month. How they reached 6,500,000 views on YouTube and Twitch in 2 years with Influencers.

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