White Nights Conference - Leading European B2B Show for Game Industry

09:30 - 11:00

Registration & Welcome Coffee

11:00 - 11:30
ENG

Oleg Nesterenko, Managing Editor, Game World Observer

The Decade in Games. How the Industry Changed From 2010 to 2020.

Game World Observer's goal is to equip developers, publishers, studio managers, and industry-savvy enthusiasts with timely business insights so that you always stay on top of things. In his presentation, Oleg Nesterenko will talk about the genres, technologies and ecosystems that defined the decade in video game industry, and where we go from here.

11:30 - 12:00
ENG

Fawzi Mesmar, Head Of Design, EA Dice

Effective Prototyping

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This talk presents what prototyping is, why use prototyping as part of development cycles, how to identify what to prototype and what methods you should use for prototyping.

12:00 - 12:30
ENG

Ben Atherton, Head of Publisher SMB, Facebook Audience Network

Winning in Casual & Hypercasual: Success Factors for Mobile Game Ad Monetization

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Learn how publishers behind games have increased revenue from their casual and hypercasual games by using the right types of ads at the right frequency for their game. Find out which factors are key to casual and hypercasual game monetization success, plus ad placement best practices.

12:30 - 13:00
ENG

Facebook

Speaker and Topic to Be Announced

13:00 - 13:30

Coffee Break

13:30 - 14:00
ENG

Stack

Speaker and Topic to Be Announced

14:00 - 14:30
ENG

Dave van Velzen, Chief Marketing & Product Officer, Gamebasics BV

How To Expand Your Portfolio Using PLayer Affinty

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Dave van Velzen will tell about how they're creating a product portfolio with combining data, consumer /market research and the experience of their successful game OSM. Part of Gamebasics's research was used by Google as best practice at Google Playtime.

14:30 - 15:00
ENG

Ben Armstrong, VP Revenue + Ops, Game.TV

Topic to Be Announced

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15:00 - 15:30
ENG

CoolGames

Speaker and Topic to Be Announced

15:30 - 16:00

Happy Hour by Adikteev

16:00 - 16:30
ENG

Daniel Richard, Director or Business Development, Nutaku

The Explosion of the Adult Game Industry

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16:30 - 17:00
ENG

Innogames

Speaker and Topic to Be Announced

17:00 - 17:30
ENG

Tatiana Kondratyeva, Executive Producer, Etermax

Defining the MVP

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Throughout the development cycle we all hit the point where we have to decide what is the valuable MVP for each phase: what is the prototype, what is good enough for the Soft Launch, how should 1.0.0 look like. I would like to talk about our approach to defining minimum valuable products at each development stage.

17:30 - 18:00
ENG

Maxim Babichev, M&A Director, Playrix

Fireside Chat

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21:00 - 02:00

Join us at the official party! All kinds of drinks, buffet dinner, awesome DJ and a nice quiet terrace for networking will be awaiting. For Premium Pass holders only.

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09:30 - 11:00

Registration & Welcome Coffee

11:00 - 11:30

11:30 - 12:00
ENG

Snapchat

Speaker and Topic to Be Announced

12:00 - 12:30
ENG

Neil McClarty, VP of Product Management and Player Strategy, Jagex

How to Be Truly Player Obsessed?

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Most developers and publishers claim to be "player driven" and that "community is at their core" but few truly manage it. Jagex, the makers of the evergreen RuneScape franchise, have taken building and engaging with players to the next level, most recently bringing their PC MMOs to mobile. A 13 years veteran at Jagex, Neil will talk about how the studio has over time truly become player obsessed - the good, bad and ugly of doing so, and how you can successfully apply key learnings to your games.

12:30 - 13:00
ENG

Taewon Yun, General Manager, Super Evil Megacorp

Think Next : Frontline View of Game Industry Transformation

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Game industry has always grown through cycles of platform changes. These transitions are challenging for everyone but they are, at the same time, opportunities to disrupt the industry. Taewon Yun of Super Evil Megacorp argues that game industry is going through unprecedented seismic transition where platforms, distribution channel, market and perspective on gaming itself are changing all at the same time. Taewon will discuss his unique insight coming from 20+ years of being at the frontline of industry transformation and how Super Evil and other AAA developers are planning to disrupt the current status quo.

13:00 - 13:30

Coffee Break

13:30 - 14:00

Speaker and Topic to Be Announced

14:00 - 14:30
ENG

Felix Braberg, Head of Monetization, SuperScale

Topic to Be Announced

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14:30 - 15:00
ENG

Maria Kochmola, Investment Director, MRGV

10 Most Common Fundraising Mistakes

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The session will undercover what are the most typical fundraising mistakes founders need to stop making. The presentation will include real cases from investment practice. The session aims to prepare founders for their first or next fundraising rounds, teach how to approach the investment funds and help to avoid the most common mistakes.

15:00 - 15:30
ENG

Taoufik Lazrak, CRO, Adikteev

Topic to Be Announced

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15:30 - 16:00

Happy Hour by Adikteev

16:00 - 17:00
ENG

PANEL DISCUSSION. Employer Brand Strategies in Gaming

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In the past, HR used to be a small part of the team, mostly responsible for recruitment. Today HR can play a strategic role in driving companies forward through business partnering and engagement. How do you build and sustain a thriving culture? Is it important to have a mission or better concentrate on making a hit game? How do you tell your brand story to your employees and to the world? What is an employer branding for the company management and through the eyes of talents?
Game company leaders will share their best practices on how to stay competitive in the current talent landscape.

Speakers to be announced.

17:00 - 17:30
ENG

Ignacio Gutierrez, Senior Business Development, LabCave

Topic to Be Announced

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17:30 - 18:00
ENG

Jon Hook, CRO, Homa Games

What's Next for Hyper-Casual Games?

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This session will explore the top trends for 2020 in hyper-casual - covering game design, game testing, creative, UA, monetisation, contract - how to negotiate the best deal.

21:00 - 02:00

Join us at the official party! All kinds of drinks, buffet dinner, awesome DJ and a nice quiet terrace for networking will be awaiting. For Premium Pass holders only.

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09:30 - 11:00

Registration & Welcome Coffee

11:00 - 11:30

11:30 - 12:00
ENG

Svyatoslav Torik, Product Vision Expert, Wargaming.net

The MonMatrix: Configure Your Own Monetization

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There are many ways to design monetization for your product. Where do you start? How do you choose the best out of best? How do you implement it the best way possible? Wargaming.net Research & Development has a framework, and Svyatoslav will go into details and examples with it.

12:00 - 12:30
ENG

Evgeny Marchenkov, CEO, AdSide Media

How to Come up with 50+ New Ideas for UA Creatives in 60 Minutes

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Creatives are the key to successful user acquisition, but UA managers always struggle with generating new ideas for creatives. We’ve devised a brainstorm session that allows us to come up with 50-100 new ideas in one hour. Kindly join us to participate in our live structured brainstorm process and end up with over 50 new ideas for UA creatives. The brainstorm session will be conducted with an onstage game developer.

13:00 - 13:30

Coffee Break

13:30 - 14:00
ENG

Kamila Shaidullina, Gaming Account Manager, Large Customer Sales, Google

Benefiting from Seasonality in Gaming

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Seasonality affects gaming in many ways and it also differs from countries to countries. A well-prepared events calendar can help your game to benefit more from seasonal peaks and stabilize revenue streams during "calm" periods. How gaming is dealing with seasonality right now? How to use holiday events to make your UA more efficient? We'll cover some tips in this talk.

14:00 - 14:30
ENG

Evgeniy Polotnyanko, Head of Gaming Platform, OK.RU

How Much Money Your Game Can Make on OK.RU

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Evgeniy will tell you how to publish games on OK.RU gaming platform and start getting money without marketing budget. He will share platform statistics and reveal several success stories of games published on the platform last three months.

14:30 - 15:30
ENG

Nanigans

Speaker and Topic to Be Announced

15:30 - 16:00

Happy Hour by Adikteev

16:00 - 16:30
ENG

Crazy Labs by TabTale

Funnel Optimization

Funnel optimization in Hyper Casual mobile games is a very scalable process, with clear dos and dont's. In this talk, we will discuss how to optimize your funnel and why you should have a dedicated task force with your game analyst, GLD, Monetization and marketing owner. We'll talk about the weight of each one, the impact on retention and thereby on your game’s LTV, and review how to find that sweet spot between the average no. of fails, the completion rate for each level, and the revenue generated.

16:30 - 17:00
ENG

Neo Liu, BD Head of Oversea Publishing, Xiaomi

Latest Trends From China's Gaming Market And How Mi Game Helps Developers

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During our session, we will cover the latest figures from China's expanding gaming market and our industry observations during the past year, including recent updates regarding China's ISBN control. We will also introduce Mi Game and our game distribution and publishing business, based on the Xiaomi platform and our 260 million MAU MI UI users. The session will include Xiaomi's latest developer incentives and show how Mi Game helps developers succeed in global markets, including China, India, Indonesia, Spain, and Russia.

17:00 - 17:30
ENG

Shanti Bergel, EVP, FunPlus

Sea Change: Navigating The New Games Industry

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Once dismissed as a nerdy subculture, games have not only gone mainstream but are now a driving force in the overall entertainment landscape. As an active investor in the space, Shanti will explore the dramatic nature of the changes affecting the games industry and the implications for those building businesses in it.

17:30 - 18:00
ENG

Tsahi Liberman, Head of Business Dev. & Marketing, Simpool.io

Educaution - 10 Deadly Traps to Avoid When Creating Games with Learning Elements

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The EdTech industry is thriving, but as technologies are skyrocketing, mere work-of-art games for learning are rare, and mostly either boring, misleading, addressing only one type of gender or culture, and cannot compete head to head with polished A-listers. In the talk, Tsahi will walk you through the dungeon of deadly traps, on our way to the end treasure - a great educational game!

21:00 - 02:00

Join us at the official party! All kinds of drinks, buffet dinner, awesome DJ and a nice quiet terrace for networking will be awaiting. For Premium Pass holders only.

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Blue Hall Green Hall Purple Hall

10:30 - 12:00

Welcome Coffee

11:30 - 12:00
ENG

Newzoo

Speaker and Topic to Be Announced

12:00 - 12:30
ENG

Albert Custodio Martinez, Lead Product Manager, Square Enix

The Publisher – Developer Relationship: the Square Enix Mobile Partnership Approach

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Albert, Lead Product Manager from Square Enix Publishing West, introduces his new team as he describes their approach regarding mobile publishing. Starting with an outline of the classical publisher – developer relationship, the challenges from both sides and why the traditional structure can be problematic if set up incorrectly. Albert exposes a different way of looking at this relationship that is a win/win for everyone in terms of improving collaboration and aligning incentives.

12:30 - 13:00
ENG

Julien Wera, Chief Product Officer, Paradox Interactive

Niche & Nerdy: The Pros and Cons of Paradox Interactive's Focused Approach to Games

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Paradox Interactive has grown over 20 years with a very focused approach: to make games that are deep, complex, and niche. That approach transpires everywhere, from the company's culture to its products and its approach to marketing them. This talk will cover some of the benefits of such a focused approach, as well as the challenges it brings, and aim at extracting some advice for other developers or publishers also looking to "own their niche".

13:00 - 13:30
ENG

Vasily Dolin, Gaming Analytical Consultant, Large Customer Sales, Google

What Happened with Gaming Last Year and Where We Are Going

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Gaming industry is at the same time changing and becoming more stable. What genres and markets were driving the growth, how the creatives became such a big topic and what we expect to happen in 2020.

13:30 - 14:00
ENG

Stepan Slyusarev, Sales Director, TikTok

Topic to Be Announced

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14:00 - 14:30

Coffee Break

14:30 - 15:00
ENG

GameRefinery

Speaker and Topic to Be Announced

15:00 - 15:30
ENG

Bonnie Wong, Global Brand Partnership Manager, 9GAG

Bridging the Gap: Connect with Your Gamers on Social Media Channels

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9GAG is the global entertainment platform and reaches 496m users globally. As the #1 most followed entertainment brand with #1 user engagement across Instagram (51.1m), Facebook (41.5m) and Twitter (15m), we are here to share the tips and secrets talking to global gamers and forming an engaging social community.

15:30 - 16:00
ENG

Elena Vinokurova, Senior User Acquisition Manager, Wooga

Re-engagement for Casual Games

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It’s getting more and more difficult for casual game marketers to acquire new users with the increasing competition in the market. While marketing budgets are rising steadily, re-engaging your existing player base rather than acquiring new ones becomes more reasonable, since its cheaper and you know how to address your audience.

However re-engagement still only makes a small amount of US budgets, as it is hard to measure and prove ROI. In my presentation I want to share how Wooga approached this topic and give an example of how we successfully ran retargeting campaigns for Pearl’s Peril. I will go into detail on how we first identified segment of the players we adopt to run campaigns, followed by networks as well as creatives used and wrap up with showing how we looked at the results to identify profitability.

16:00 - 16:30
ENG

Speaker and Topic to Be Announced

16:30 - 17:00

Coffee Break

17:00 - 18:00

10:30 - 11:30

Welcome Coffee

11:30 - 12:00
ENG

Kate Edwards, Executive Director, Global Game Jam

Topic to Be Announced

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12:00 - 12:30
ENG

William Hughes, VP of Creative, Tilting Point

UA Creative and the Business of Art

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Attendees of this session will learn how to successfully implement creative art and design to improve user acquisition from project ideation and conceptual development to delivery. The talk will be led by Will Hughes, VP of Creative at Tilting Point -- a progressive publisher with a $132M user acquisition fund (profitably running UA on 15 games currently). Hughes can discuss how companies can work across teams to reach global audiences locally, how to increase user engagement and decrease CPIs to scale new and existing games. The discussion will shed a light on how to achieve user growth goals and game integrations that expand the reach and lifetime value of the game.

12:30 - 13:00
ENG

Snapchat

Speaker and Topic to Be Announced

13:00 - 14:00
ENG

PANEL DISCUSSION. Investments in Games

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Moderator:
Ilya Karpinskiy, Director, MRGV

Speakers:
Graham Gockley, Managing Director, FunPlus
Anna Baidachnaya, VP Business and Sales EMEA, Braavo Capital
More speakers to be announced soon!

14:00 - 14:30

Coffee Break

14:30 - 15:30
ENG

PANEL DISCUSSION. Hacking UA Through Creativity

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The approaches to successful user acquisition are twofold: on one hand, we have to create and test hundreds of new creatives every week. On the other hand, many game developers tell us that they have 2-3 successful creatives that make all the volume. What works? In this panel discussion, we will ask game developers, publishers and agencies to share their UA cases, disclose internal processes of how to come up with new ideas for creatives and how crucial it is to be creative in the modern era of UA.

Moderator:
Evgeniy Marchenkov, CEO, AdSide Media
More speakers to be announced soon!

15:30 - 16:00
ENG

Marvin Eschenauer, Head of Business Development, Bytro Labs

Creating Your Own Game Genre

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The session's subject will be the case study of Bytro, which is in the gaming industry for 10 years and grew to a multi million dollar company with 40 employees. The whole success is based on innovative products from day one without any direct competition since Bytro invented a new sub-genre to strategy games and unveiled a very fruitful blank spot. This should give other developers trust in creating and shipping a game they believe in rather than building for the current trends

16:30 - 17:00

Coffee Break

17:00 - 17:30
ENG

Speaker and Topic to Be Announced

17:30 - 18:00

10:30 - 11:30

Welcome Coffee

11:30 - 12:30
ENG

Teut Weidemann, F2P Expert, I Teut You So

Topic to Be Announced

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12:30 - 13:00
ENG

Alisa Chumachenko, Founder, GOSU Data Lab

Services Around the Product Based on Data Makes All Metrics Better

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Additional services around the product create ecosystem that impact user experience. That could make most metrics like retention, conversion into paying, ARPU and LTV better. A lot of services not only games trying to find a way to create ecosystem around themselves. The best way to do it is allow to use its data and become a platform.

13:00 - 13:30
ENG

Philippe Erwin, SVP Business Development, Robot Cache

PC Distribution is Broken

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Let's explore the current landscape of PC game distribution options from the incumbents to newcomers, dissecting the landscape of options and how they stack rank to impact your game's success. It's an important decision, what factors are you considering? Let's discuss!

13:30 - 14:00
ENG

Ilya Zavgorodnev, Monetization Manager, Azur Games

Stack Ball Case: How to Use Ad Monetizaion and Grow Your Business

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In this session Ilya will go through all the pros and cons of mediation and its structure, breaking down every aspect of a well-constructured waterfall. After this session you will be well-awared of how to start monetizing your hyper-casual games properly and how to grow your revenue.

14:00 - 14:30

Coffee Break

14:30 - 15:00
ENG

Speaker and Topic to Be Announced

15:00 - 15:30
ENG

Nick Murray, F2P Product, Live Ops and Monetization Consultant, Gamesconsulting.net

Game Economy 101 - Practical Advice for Economy Design and Balancing

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Boost the performance of your game without adding a single feature! In the session, I'm offering an introduction to game economy balancing - an area often overlooked in game design. It is however one of the most important factors in user retention, engagement and monetization. In order to make a successful game, you have to build on a strong base!

15:30 - 15:45
ENG

Kids Awards Ceremony

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15:45 - 16:30
ENG

DECONSTRUCTION WORKSHOP I. Game Industry Experts Will Deconstruct Games in Real Time Right in Front of You

Game industry guru with different areas of expertise will deconstruct several games from the Developer Exhibition right in front of the audience. Experts will share their perspective on the games with regard to game design, game mechanics, monetization, and game cycle. After that, the expert committee will announce the verdict and reward the winners.

Everyone in the audience will get a chance to take part in the discussion and select a team that will receive the Audience Choice Award.

16:30 - 17:00

Coffee Break

17:00 - 17:30
ENG

DECONSTRUCTION WORKSHOP II. Game Industry Experts Will Deconstruct Games in Real Time Right in Front of You

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