White Nights Conference - Leading European B2B Show for Game Industry

Business Conference for Game Industry

OCTOBER 16 — 17, 2019

Tickets Attendees

1300+

attendees

50+

countries

150+

booths

70+

speakers

location

Moscow, Russia

1300+

attendees

150+

booths

70+

speakers

50+

countries

location

Moscow, Russia

White Nights Moscow'19 Speakers

Alexander Willink

Alexander Willink

Michail Katkoff

Michail Katkoff

Aleksandra Cherkas

Aleksandra Cherkas

Pedro Rodrigues

Pedro Rodrigues

Will Hughes

Will Hughes

Olesya Kozlovskaya

Olesya Kozlovskaya

Alexey Vstavsky

Alexey Vstavsky

To be Determined

To be Determined

Igor Pashchenko

Igor Pashchenko

Steven Zhang

Steven Zhang

About

The White Nights Conference is a leading B2B event for the game industry in Europe. It gathers key companies from European countries, Russia & CIS, Asia, and the US - over 4,500 attendees per year. The main reason to attend the White Nights events - according to the visitors' feedback - is an opportunity to meet decision-makers face-to-face. You can have direct communication with any conference attendee with the help of the White Nights Business Assistant, our own matchmaking system.

Also, we hold an exclusive event - White Nights CEO Summit Barcelona The event is for top managers from game industry only.

White Nights Moscow – October 16-17, 2019
White Nights Amsterdam – January 23-24, 2020
White Nights CEO Summit Barcelona – April 27-28, 2020
White Nights St. Petersburg – June 25-26, 2020

Industry-leading companies like King, Obsidian, Supercell, Rovio, Bandai Namco, Big Fish, Wargaming, Playrix, Pixonic, Facebook, Google and many others have already attended.

The agenda includes two atmospheric networking parties: the welcome pre-party on the day preceding the event and an all night party after the first day. The unique thing about this conference is that it doesn't start early in the morning which helps developers to have a more productive business day.

The White Nights events is a part of the Nevomedia's ecosystem that also powers such services as TalentsInGames.com, Publisher Wanted, GameWorldObserver.com and App2Top.ru.

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White Nights Moscow'19 Program

Archive Speaker Submission

Blue Hall Green Hall Purple Hall

09:30 - 11:00

Registration & Welcome Coffee by iDreamSky

11:00 - 11:30
ENG&RUS

Oleg Nesterenko, Managing Editor, Game World Observer

Game World Observer:
Global Market Overview 2019

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Game World Observer's goal is to equip developers, publishers, studio managers, and industry-savvy enthusiasts with timely business insights so that you always stay on top of things. In his presentation, Oleg Nesterenko will break down the latest trends in the video games industry by key markets and segments and share market insights.

11:30 - 12:00
ENG&RUS

Steven Zhang, Head of Brand Partnership, Russia & CCE, MENA, Korea, TikTok

Win Global Mobile Marketing on TikTok and Bytedance

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Short form video is a global trend and TikTok is leading the trend globally. Work with TikTok to acquire users and win the mobile game marketing globally. China is the global leading mobile market.
Bytedance, as the parent company of TikTok, has multiple platforms to reach more than 1B active users. Win China market, together with Bytedance.

12:00 - 12:30
ENG&RUS

Alex Willink, General Manager of Berlin Studio, Voodoo

The Culture of Hypercasual

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Hypercasual game development requires dedication, hard work and constant creativity - but the rewards for success can be huge. For us at Voodoo, speed and agility is at the forefront of development, and is based upon our ‘small team’ strategy - where couples or trios of developers work on new projects constantly. This means that at one time, each team will test multiple games per month.
This talk will give an insight into how we engender an environment of constant excitement and invention, with a prototype approach that keeps our teams doing their best work

12:30 - 13:00
ENG&RUS

Game Insight

Speaker and Topic to Be Announced

13:00 - 13:30

Coffee Break by iDreamSky

13:30 - 14:00
ENG&RUS

Orly Tsesis, Publisher Development Manager, Facebook

Topic to Be Announced

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14:00 - 14:30
ENG&RUS

Facebook

Topic to Be Announced

14:30 - 15:00
ENG&RUS

Igor Petrov, Chief Revenue Officer, MyTona

Hybrid Monetisation. Don't limit your users. Cooking Diary Case

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The industry doesn’t stand still. Every year, it presents us with many surprises in the form of unexpected hypes or new business strategies. MyTona will share its experience and tell the audience about this year’s trend, hybrid monetization, and how it helps Cooking Diary grow day by day.

15:00 - 15:30
ENG&RUS

Sergei Melkom, Head of Sales and Customer Success, Stack

Make Money, not Metrics

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Using metrics for the sake of using metrics is not effective, and also very boring. Let’s figure out how to connect those metrics and your revenue directly and find out where the earnings are hiding in fact. Sergey Melkom, VP of Customer Success, will provide a global overview of holistic strategies that drive your monetization revenue.

15:30 - 16:00

Happy Hour by Adikteev

16:00 - 18:00
ENG&RUS

Exclusive Track Powered by Mobvista

Speakers and Topics to Be Announced

18:00 - 19:00

Mingle for Mobvista Track Attendees

21:00 - 02:00

Join us at the official party by Unreal Engine! All kinds of drinks, buffet dinner, live music band and a nice quiet terrace for networking will be awaiting. For Premium Pass holders only.

Add to calendar

09:30 - 11:00

Registration & Welcome Coffee by iDreamSky

11:00 - 11:30
ENG&RUS

Speakers and Topics to Be Announced

11:30 - 12:00
ENG&RUS

Aleksandra Cherkas, VK Business Evangelist, VK

Attracting Customers to the VK Games

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Today VK is the largest social network in Russia. More than 70 million users use our platform monthly for communication, work and entertainment. With the current functionality, we satisfy almost all the daily needs of users. Since our appearance on the Russian market, we have actively supported and developed the gaming platform and are trying to create all the necessary infrastructure for this category. What tools should be used to develop your brand and find new users? What targeting settings and which promotion strategy will be optimal?

12:00 - 12:30
ENG&RUS

Evgeny Marchenkov, CEO, AdSide

Creatives as the Key to Successful UA on Facebook

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The whole market is moving towards media-buying automatization. Google has UAC, Facebook is presently rumored to be simplifying its Ad functionality to catch up with Google. As such, the only difference between advertisers is creatives. Here, at AdSide Media, we’ve been doing Facebook marketing for more than six years, and see how one specific creative can significantly outperform the rest and win the auction. In this session, we will disclose our internal creative process and answer the following questions: How to come up with creative ideas, test creatives based on these ideas, and how to acquire paying users on Facebook while outperforming your competitors. This session will be presented with our client and be based on a follow-up case study.

12:30 - 13:00
ENG&RUS

Gleb Maschenko, CBDO, RoasUp

Topic to Be Announced

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13:00 - 13:30

Coffee Break by iDreamSky

13:30 - 14:00
ENG&RUS

Aleksandr Filatov, Creative Director, Playgendary

How to Choose a Prototype for Release – Analysis Based on Polysphere Case

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The selection process of new release products is a critical aspect for a company. Playgendary Chief Creative Officer Alexander Filatov will share how to choose the correct prototype for release (on the example of Polysphere).

14:00 - 14:30
ENG&RUS

Evgeny Polotnyanko, Head of Gaming Platfrom, OK.RU

Success Stories and Fails on OK.RU Who Really Manages to Earn Money?

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Evgeny will talk about some difficulties that developers may face on the platform OK.RU, about success stories and statistics of earnings for some projects.

14:30 - 15:00
ENG&RUS

Polina Navnyko, Cross Project UI Lead, Belka Games

Blood, Sweat and Pixels in UI: How to Remake Clockmaker and Keep the Users

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The story behind the UI redesign of a five years old project with 1 mln MAU.

15:00 - 15:30
ENG&RUS

Maria Kochmola, Investment Director, MRGV

Investment in Video Game Industry

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The session aims to increase the overall understanding of the current video games M&As and investments practices. The session will be helpful for business owners (founders) who are looking for additional funding or strategic partnerships. Founders will find out how investment decisions are made, what is the best way to approach the investor/partners, how to get prepared for the first meeting and establish mutually beneficial deals, what is the typical transaction timetable and what to expect from investor/partner after the deal is closed.

15:30 - 16:00

Happy Hour by Adikteev

16:00 - 17:00
ENG&RUS

PANEL DISCUSSION. Legal Issues and Game Developers

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Video games have evolved into a mainstream form of entertainment. Video games companies are regarded as world leaders and leave the movie industry far behind in terms of revenue. There is a large number of tax incentives available right now, but the question is how to take advantage of them? How to optimize your finances? How to arrange your company structure, not to miss out on certain benefits? Which country offers the best value for IT companies? What are the pitfalls? Speakers will share their experience in this field.

Speakers to be announced.

17:00 - 17:30
ENG&RUS

Andrey Ryabovol, Product Director, World of Tanks Blitz, Wargaming.net

FIRESIDE CHAT

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17:30 - 18:00
ENG&RUS

Kirill Shidenko, CEO, Sociaro

Use of AI and Predictive Analytics to Optimize Google UAC

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Google UAC is a powerful, but closed tool for attracting new players. Unfortunately, there are a few options that help to adjust UAC and ad campaigns are often unpredictable.
The talk is about how to take control of campaigns, how to correctly use conversions and how AI can help to raise the number of conversions.

21:00 - 02:00

Join us at the official party by Unreal Engine! All kinds of drinks, buffet dinner, live music band and a nice quiet terrace for networking will be awaiting. For Premium Pass holders only.

Add to calendar

09:30 - 11:00

Registration & Welcome Coffee by iDreamSky

11:00 - 12:00
ENG&RUS

Speakers and Topics to Be Announced

12:00 - 12:30
ENG

Ogury

Speaker and Topic to Be Announced

12:30 - 13:00
RUS

Olesya Kozlovskaya, Gaming Industry Manager, Google

Advertising Intelligence; What Is It and how Can It Help Me? How to Reach a Mass Audience

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And so you have a game, what seems to be a solid finalised project and basically doomed for success. All core metrics are great all around and inside out. Gameplay is solid as a rock and the addictiveness is simply close to that of coffee. Lifetime is above all expectations and potentially only a turtle can beat it (with it’s over 300 years long lasting life). Seems like you actually have a Great game in your hands! However, checking the top grossing charts you are bumping into games of much lower quality. And here it comes… The question to “rule them all”! How can this be??!

13:00 - 13:30

Coffee Break by iDreamSky

13:30 - 14:00
ENG

Ignacio Gutierrez, Sr. Business Development, LabCave

What Can You Learn From the Top Game Developers. Improving Your Profitability, Success and Organic Traffic Through ASO

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After launching over 300 titles, achieving over 200 million organic downloads, doing over 2,000 updates and more than 3,500 a/b tests one thing is clear, Lab Cave has mastered how to increase their mobile traffic and visibility. In this session, Enric Pedró will cover some insights on what Lab Cave team has learned and how ASO (App Store Optimization) can help your title to get noticed in the App stores and boost your revenue.

14:00 - 14:30
ENG

Innogames

Speaker and Topic to Be Announced

14:30 - 15:00
ENG&RUS

Pedro Rodrigues, Head of EMEA Games Patnerships, Snap Inc.

Snap, Empowering a New Generation of Social Games

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Snap is opening its platform to a new generation of mobile-first developers. In this session, Pedro will provide an overview of Snap Games, the recently announced HTML5 multiplayer games' platform, and Snap Kit, the SDK and features that are empowering innovative social experiences in Games.

15:00 - 15:30
ENG

Alexei Chemenda, CRO & Managing Director, Americas, Adikteev

Speaker and Topic to Be Announced

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15:30 - 16:00

Happy Hour by Adikteev

16:00 - 16:30
ENG

Erno Kiiski, Chief Game Analyst - US, GameRefinery

How Social Elements Are Increasing In Casual Mobile Games

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Social elements are one of the cornerstones of today’s mobile games. Having a sense of community when playing with other people keeps players coming back to the game, which plays an essential role in driving retention and player loyalty. Guild features have been a common sight in midcore games already for some time. But now we have started to see a growing trend of guild implementations in many casual games as well.

16:30 - 17:00
ENG

Michal Minárik, Game & Economy Designer, SuperScale

Case Studies: How Game Balance Changes Can Boost Your Revenue

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Session tells a story of Transit King and Tanks a Lot! and their process of finding weak spots in the economy, building the solution and seeing amazing KPIs increase after roll-out. Stories are summarized into actionable steps on how to uncover and exploit game-economy opportunities to boost key metrics.

17:30 - 18:00
ENG

Gerhard Kruger, Cloud Architect / Business Lead - ALM, Perforce Software

How Game Development is Leading Other Industries.

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Over the last decade the game development industry as revolutionized other industries but leading the way in modern design techniques, one of the industries that was transformed by this was the automotive industry. By using tools created and refined by the game development industry the automotive design and software industry has been changed to give the end user a better product and experience.

21:00 - 02:00

Join us at the official party by Unreal Engine! All kinds of drinks, buffet dinner, live music band and a nice quiet terrace for networking will be awaiting. For Premium Pass holders only.

Add to calendar

Blue Hall Green Hall Purple Hall

10:30 - 12:00

Welcome Coffee by iDreamSky

11:30 - 12:00
ENG&RUS

Alexey Vstavsky, Senior Account Manager, App Annie

Topic to Be Announced

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12:00 - 12:30
ENG&RUS

Maxim Ryzhkov, Gaming Analytical Consultant, Google

Doctor, Doctor, Give Me the News - I Got a Bad Case of ROI on My Campaigns

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Main levers of App Campaigns: bid, budget, targeting, assets. Which features you need to keep in mind to get maximum from App Campaigns. Performance metrics pyramid and why sometimes it’s matter, but sometimes not.

12:30 - 13:00
ENG&RUS

Yaniv Nizan, CEO and Co-founder, Soomla

Masters of Churn

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A drill down into eye-opening case studies and data which tackle dilemmas of Churn Vs. Revenue. Learn data-driven tactics used by managers today.

13:00 - 13:00
ENG&RUS

PANEL DISCUSSION. Hacking UA

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The most important part of UA is creatives. Well-done creatives can significantly increase your performance and outperform your competitors. What's the best way to build a sustainable creative process? How to create and test hundreds of new ideas and concepts every week? Which is better? Videos or banners? Please join our discussion where publishers and agencies share their experience of developing and maintaining massive creatives production for UA.

14:00 - 14:30

Coffee Break by iDreamSky

14:30 - 16:30
ENG&RUS

Exclusive Track Powered by Playrix

Speakers and Topics to Be Announced

16:30 - 17:00

Coffee Break by iDreamSky

17:00 - 17:30
ENG&RUS

Aleksandr Bezobrazov, Marketing Director, Social Quantum

Marketing & Techies: Survival RPG or Hidden Object Game?

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Social Quantum will tell you why communications of marketers and techies sometimes resemble Survival or Hidden Object game, and also how to manage joint projects and how to start moving together to a common goal.

17:30 - 18:00

10:30 - 12:00

Welcome Coffee by iDreamSky

11:30 - 12:00
ENG&RUS

Alexei Ostroukhov, Community Manager, Owlcat Games

Boxed games Community Management 101: Why Do Paid Games Need Community? Business Perspective.

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One of the most important things for any game is the community. Developing good relations with it is very important and will pay off in the long term. But there is also a really hard part of this - building community. Lucky for Owlcats, we were working on the IP with an established community. But, on the other hand, they had certain expectations which we should’ve met. How to stay true to your vision of the game, match it with the expectations of the community and remain honest.

12:00 - 12:30
ENG&RUS

Alexander Rukosuev, Independent Expert

Community in G-as-a-Service Model as an Integral Part of Corporate Marketing Strategy

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The step-by-step building of infrastructure for a community in GaaS projects and adding connections.

12:30 - 13:00
ENG&RUS

Sergey Tarasov, Product Manager World of Warships, Wargaming

Toxic Communities: How to Live With Them and How to Fix It?

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Any online game at some point meets toxic users. Sometimes, this translates into review bombing or even boycotts by players. Why is this normal, how not to be afraid of your players and what to do if your users light torches and sharpen forks?

13:00 - 13:30
ENG&RUS

Alexey Biryukov, CCO, Pixonic

Community From the Busines Perspective: Metrics, KPIs and Measurement Tools

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Pixonic Chief Customer Officer shares how their team of community managers transformed several times, from social researchers, to brand ambassadors, analysts, creative producers and marketers up until full integration with the production. Learn about tools, metrics and approach helping measure the profit which was believed to be abstract.

13:30 - 14:00
ENG&RUS

Anastasiia Voennaia, Lead Community Manager, 1C Entertainment

Fighting the Black Market in Online Games

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Black market exists in any online game. The question is how how to take it under control and realize if it has negative influence on the project. How to identify potential problems with RMT on a project? How does the black market affect game economics and audience engagement? How to interact with an audience interested in the black market?

14:00 - 14:30

Coffee Break by iDreamSky

14:30 - 15:00
ENG&RUS

Artem Legonkow, Head of Filme Unit, Gismart

The Rise of Hyper-Casual Gaming: a Step-by-Step Guide to Success

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In this session, Artem Legonkow will cover the emergence and recent success of Gismart Games. He'll present a step-by-step guide detailing the working process, the rise of hyper-casual gaming, and how the company continues to embrace this trend while carving a thriving niche in an ever-growing market. Further to this, he'll detail the companies publishing model and ambitions for the future.

15:00 - 15:30
ENG&RUS

Pixonic

Speaker and Topic to Be Announced

15:30 - 16:30
ENG&RUS

PANEL DISCUSSION. HR

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16:30 - 17:00

Coffee Break by iDreamSky

17:00 - 18:00
ENG&RUS

HR Awards

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10:30 - 12:00

Welcome Coffee by iDreamSky

11:30 - 12:00

12:00 - 14:00
ENG&RUS

Unity

Speakers and Topics to Be Announced

14:00 - 14:30

Coffee Break by iDreamSky

14:30 - 15:00
RUS

Vasily Sabirov, Lead Analyst and Co-founder, devtodev

Designing User Behavior: How to Build the Optimal Player Path

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Does your user always act like you plan? Spoiler: no! Few developers have good-enough tools to understand the user's behaviour in details. During this talk we are up to make an overview of the methods to analyze the user's behaviour (bottle-necks, segments, traffic ways, cohorts analysis and customer development) and decide whether to choose them. Understanding of the user's behaviour we can adjust the game and make it more interesting for him. And the user will be monetized better.

15:00 - 15:30
ENG

Max Samorukov, CEO, DataMagic

Where Apps Overlap – How Joining The Data Dots Made All The Difference

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Introduction of an innovative tool for audience investigation. It also is super helpful for compiling white lists for UA-managers.

15:30 - 16:30
ENG

DECONSTRUCTION WORKSHOP I. Game Industry Experts Will Deconstruct Games in Real Time Right in Front of You

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Game industry guru with different areas of expertise will deconstruct several games from the Developer Exhibition right in front of the audience. Experts will share their perspective on the games with regard to game design, game mechanics, monetization, and game cycle. After that, the expert committee will announce the verdict and reward the winners.

Everyone in the audience will get a chance to take part in the discussion and select a team that will receive the Audience Choice Award.

16:30 - 17:00

Coffee Break by iDreamSky

17:00 - 18:00
ENG

DECONSTRUCTION WORKSHOP II. Game Industry Experts Will Deconstruct Games in Real Time Right in Front of You

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Game industry guru with different areas of expertise will deconstruct several games from the Developer Exhibition right in front of the audience. Experts will share their perspective on the games with regard to game design, game mechanics, monetization, and game cycle. After that, the expert committee will announce the verdict and reward the winners.

Everyone in the audience will get a chance to take part in the discussion and select a team that will receive the Audience Choice Award.

White Nights Moscow'19 Floor Plan

map

Event Location

Expocentre,
Pavilion 3
14, Krasnopresnenskaya nab.,
123100
Moscow, Russia

Book a room at the 5* hotel (special rates)

Crowne Plaza Moscow

Russian Visa

You must have a valid Russian visa to enter the country.

Please note that the following information is for the citizens of the EU countries, the USA, the UK, Canada, Australia, New Zealand and Japan. If you are a citizen of any other country, please contact us at welcome@wnconf.com to learn more about getting Russian visa in your particular case.

To apply for a Russian visa you will need to obtain a visa invitation letter. We can help you get one as we work with an authorized travel agency.
To receive a visa invitation letter, please follow the steps:

1 Pay the $30-fee

2 Fill out the application form

It will take one working day to get an invitation letter.

Please keep in mind that an invitation letter is NOT a visa - you'll have to apply to the Russian embassy. So please plan accordingly. You don't need a hard copy of an invitation letter to apply for a tourist visa.

"The White Nights is the best, the most productive and the most atmospheric event in the Russian game industry."

VK.com

Maxim Babichev

"The entire trip was a blast and a great experience - I went through and entire box of freshly printed business cards, something I've never done at a show before!"

FireProof Studios

Barry Meade

"Wonderful event! Everything was spot on, the location, the organisation, the people, the parties - all!"

Miniclip

Andre Pais

"I have been to many conferences in the USA, Canada, Brazil, etc and this one was very impressive."

King

Sabrina Carmona

"Very professional and world-class audience, a lot of contacts and insights "

Microsoft

Romuald Zdebsky

"We met with new developers and got some good leads out of it"

GameHouse

Leo Kraan

"There is some incredible developer talent in Russia. A great event!"

Electronic Arts

Ed Rumley

"A well-organized conference!"

Big Fish

Julia Kelson

"An absolutely cracking conference. A really good event, one of the best in my opinion."

Flurry

Richard Firminger

"WNCONF has a great developer focus and gathers the best professionals. Moreover, it has the best parties and post-conference gatherings"

Chartboost

Pepe Agell

CONTACT US

CHAIR OF THE ORGANIZING COMMITTEE

JULIA LEBEDEVA

JULIA LEBEDEVA

julia.l@nevosoft.ru

GENERAL INQUIRIES

ELENA SIDOROVA

ELENA
SIDOROVA

elena@wnconf.com
elenassidorova
elenassidorova
+7 960 277 78 91

Questions regarding sponsorship, program.

GENERAL INQUIRIES

EGOR ERSHOV

EGOR
ERSHOV

egor@wnconf.com
egor_ershov
yegor.yershov
+7 911 094 96 40

Questions regarding program, sponsorship, logistics.

GENERAL INQUIRIES

MARIA VASILEVSKAYA

MARIA
VASILEVSKAYA

maria@wnconf.com
maria_vasilevskaya
mariamarimary
+7 921 655 65 83

Questions regarding media partnership, press accreditation, international delegations participation.

GENERAL INQUIRIES

LYUBA BORODULINA

LYUBA
BORODULINA

lyuba@wnconf.com
lu_bash
lubkin_boro
+7 904 215 48 01

Questions regarding Developer Exhibition, volunteering.

GENERAL INQUIRIES

DMITRIY BYSHONKOV

DMITRIY
BYSHONKOV

dmitriy@wnconf.com
byshonkov
ruysaki1
+7 931 536 09 66

Questions regarding sponsorship, Deconstruction Workshop, payment.

For general inquiry please contact us at welcome@wnconf.com

White Nights Moscow'19

Become a Volunteer Applications are accepted until October 1, 2019.