500 Offline
attendees per day
(anti-COVID-19 limitation)
3,000+
Online
attendees
100+
30+
showcase projects
speakers
BUSINESS CONFERENCE
FOR GAME INDUSTRY
July 9-10, 2021
500 Offline
attendees per day
(anti-COVID-19 limitation)
3,000+ Online
attendees
100+
30+
showcase projects
speakers
BUSINESS CONFERENCE
FOR GAME INDUSTRY
July 9-10, 2021
WN CONFERENCE
WN DEVELOPER SHOWCASE:
OFFLINE
Register your game in the showcase — get a free Premium Pass
Find publishers, investors or new partners to level up the game.
Strengthen relationships with platforms and engines.
Join the conference for free and showcase the game.
Get professional feedback from industry experts.
WN Conference St. Petersburg '21 is an offline event with online features, taking place on July 8-10, 2021. WN Conference St. Petersburg '21 is part of the WN Conference 2021 Eastern Europe.
The conference will bring together 500 industry professionals every day and 3,000+ more attendees online.

This time, the event is focused on the games market in Eastern Europe, and will help establish strong business ties between market players, learn about new games that will be released, as well as meet with world industry leaders and celebrities. All lectures from the St. Petersburg site will be broadcast to the WN Hub online events platform.

All conference features are in sync and will work for both offline and online audiences to bring people together from anywhere, providing even more networking and branding opportunities.

WN CONFERENCE
WN DEVELOPER SHOWCASE: OFFLINE
Register your game in the showcase get a free Premium Pass
Find publishers, investors or new partners to level up the game.
Strengthen relationships with platforms and engines
Join the conference for free and showcase the game.
Get professional feedback from industry experts.
WN Conference St. Petersburg '21 is an offline event with online features, taking place on July 8-10, 2021. WN Conference St. Petersburg '21 is part of the WN Conference 2021 Eastern Europe.
The conference will bring together 500 industry professionals every day and 3,000+ more attendees online.

This time, the event is focused on the games market in Eastern Europe, and will help establish strong business ties between market players, learn about new games that will be released, as well as meet with world industry leaders and celebrities. All lectures from the St. Petersburg site will be broadcast to the WN Hub online events platform.

All conference features are in sync and will work for both offline and online audiences to bring people together from anywhere, providing even more networking and branding opportunities.

SPEAKERS
Meet speakers of the WN St. Petersburg'21
If you'd like to become a speaker, please submit this form!
PROGRAM
Time - St. Petersburg (GMT+3)
July 9 - Lecture Hall
July 9 - Workshop Hall
July 10 - Lecture Hall
11:00 - 11:05
11:00 - 11:05
OPENING - WELCOME SPEECH
11:05 - 11:30
11:05 - 11:30
Everything is Personal: What we do to Create a Unique UX with the Help of our Data-Platform
Alisa Chumachenko, CEO, SberGames
I've dreamt of making the games that would change according to the player's personal skills, preferences and desires for a long time. In SberGames we aim to realize this dream and create personalized games with unique UX using our data platform.
11:30 - 12:00
11:30 - 12:00
LiveOps 101: Lessons Learned Over the 7 Years of War Robots Operations
Elena Lantsova, Head of product monetization, Pixonic
War Robots LiveOps overview: what is LiveOps and how we utilize it, how the players see it, how to make operation process smooth and effective.
12:00 - 12:30
12:00 - 12:30
Speaker and Topic to be Announced, Super!com
12:30 - 13:00
12:30 - 13:00

Speaker and Topic to be Announced, Sociaro
13:00 - 13:30
13:00 - 13:30
COFFEE BREAK - Sponsored by Crazy Panda
13:30 - 14:30
13:30 - 14:30
Panel Discussion:
Creatives as the Key to Successful User Acquisition in the Post-IDFA World
Evgeny Marchenkov, CEO, AdSide Media
More Speakers to be Announced
Creative is the key to successful user acquisition and has significantly evolved in the last several years. Now we see a full spectrum of different types of creatives. Starting from basic banners and gameplay videos through 2D/3D meta-gameplay videos up to well-polished custom-animated videos, CGI videos, and playable ads.
14:30 - 15:00
14:30 - 15:00
Speaker and Topic to be Announced, G-Core Labs
15:00 - 15:30
15:00 - 15:30
Analysis of the Russian Gaming Industry
David Olubowale, Head of Gaming Business Unit at myTarget and VK, Mail.ru Group
We did a research on the gaming industry and interviewed over 2,000 people to come up with a portrait of a game user in Russia. Ranking #8 among the world's largest internet population and #4 largest gaming market in 2020 in terms of app installs, Russia provides huge opportunities for clients interested in growing their business globally.
15:30 - 16:00
15:30 - 16:00
COFFEE BREAK - Sponsored by Crazy Panda
16:00 - 16:30
16:00 - 16:30
Speaker and Topic to be Announced, Yandex
16:30 - 17:00
16:30 - 17:00
3C's in Hypercasual - The Right Characters & Camera to Showcase Your Gameplay
Ekaterina Dekalenkova, Business Developer & Market Analyst, Ketchapp @Ubisoft
The continuation of Ketchapp's 3C (Camera, Control, Characters) in Hypercasual series
11:30 - 12:00
11:30 - 12:00
Looking to the Future: Predictive Analytics in the Age User-Privacy-Centric Advertising
Elvira Rybina Account Executive, AppsFlyer
Elena Levi Product Team Lead, AppsFlyer
SKAdNetwork offers partial measurements and raises an issue of missing data points.
AppsFlyer's ecosystem requires and deserves more, so we work hard to ensure that our products don't simply handle, but overcome these limitations.
PredictSK is AppsFlyer's solution to these issues, helping app developers determine campaign success and drive maximum LTV, while maintaining user privacy.
Join us for an exclusive and intimate workshop as AppsFlyer's experts Elvira Rybina and Elena Levi walk you through AppsFlyer's predictive analytics solution.
PredictSK not only allows app marketers to make fast optimization decisions, but also communicate with Apple's SKAdNetwork in a way that brings all LTV data into account, while maintaining user privacy.
The talk will be followed by an open panel to discuss predictive analytics applications in mobile marketing in the new era of user-privacy-centric advertising"
Don't miss out register now !
13:00 - 13:30
13:00 - 13:30
COFFEE BREAK - Sponsored by Crazy Panda
13:30 - 14:00
13:30 - 14:00
Latest Trends in Mobile Gaming
Dmitry Ilyinov, Senior Account Executive, App Annie
Gaming Market Expansion, Marketing Strategy, Engagement, Monetisation, Top European Companies + Key Takeaways (top subgenres of your most important KPI, learn from top games that have highest per-user metrics, discover features that impact users)
14:00 - 14:30
14:00 - 14:30
Speaker and Topic to be Announced, Azur Games
14:30 - 15:30
14:30 - 15:30
Panel Discussion
Speakers and Topic to be Announced
15:30 - 16:00
15:30 - 16:00
COFFEE BREAK - Sponsored by Crazy Panda
16:30 - 17:00
16:30 - 17:00
Provocative Marketing
Dima Morozov, Founder & CEO, Green Grey
How to quickly become visible in the market
17:00 - 17:30
17:00 - 17:30
Live Ops and their Importance for Your Game
Aleksandar Ivanov, Marketing & Business Developement Manager, Imperia Online JSC
Key elements of live ops and why are they crucial for the sustainability and longevity of your game – sharing 15 years of experience. What is the difference in the approach to live ops based on your role – developer or publisher. Our success with Imperia Online and Siege: WWII.
12:00 - 12:30
12:00 - 12:30
Topic to be Announced
Evgeny Polotnyanko Head of Gaming Platform OK.RU
12:30 - 13:00
12:30 - 13:00
Speaker and Topic to be Announced, Appodeal
13:00 - 13:30
13:00 - 13:30
Speaker and Topic to be Announced, MY.GAMES
13:30 - 14:00
13:30 - 14:00
Speaker and Topic to be Announced, Huawei AppGallery
14:00 - 14:30
14:00 - 14:30
The Limited Time Events, Their Implementation and How They Work in Game Economics
Elena Bugakova, Publishing Producer, AppQuantum
10 general practices of successful events, their impact on game metrics,
what to expect and how to measure them.
14:30 - 15:00
14:30 - 15:00
COFFEE BREAK - Sponsored by Crazy Panda
15:00 - 15:30
15:00 - 15:30
Fireside Chat:
Micro-Influencers: Expectations vs. Reality
Julia Shilnikova, Influencer Marketing Team Lead, HypeFactory
Mark Levin, PR & Influencer Marketing Lead, MY.GAMES
How to turn views into downloads and to create a truly effective sales channel out of an influencer marketing campaign? Robust influencer marketing is more than just monitoring the number of followers and likes, it is also knowing the specificities of social media platforms, analyzing the audience of each blogger and understanding how to evaluate the results of a campaign even before its launch.You will find out what is essential to achieve high performance results.
15:30 - 16:00
15:30 - 16:00
Influencer Marketing is Still a Thing: Unconventional Ways to get your Users
Sergey Ivanov, Influencer Marketing Project Lead, Zorka.Agency
The intense competition for users forces us to look for new ways of reaching wider audiences and keeping the user retention rate at its highest. This speech is about unconventional Influencer Marketing campaigns that results in a decrease of CPI and an increase in the number of installs. Influencer Marketing is still a thing and it's ramping up!
16:00 - 16:30
16:00 - 16:30
Striking the Right Balance with Your Rewarded Video Strategy
Stanislav Sychenkov, BD Lead RU&CIS, ironSource
Implemented properly inside the core loop of a game, rewarded videos can be a major boost to any game developer's monetization strategy. In this session we will discuss the most important tips and tricks for building a rewarded video strategy that increases ARPDAU while maximizing retention - including key A/B tests every game developer should run, trending placements we're seeing today, rewards, and technologies.
16:30 - 17:00
16:30 - 17:00
Highway to Global Launch. How to Develop Mobile Game Together with UA Agency and Not Screw Up
Artem Kovchik, CPO, Honey Badger Games
All the way of mobile game (and studio meantime) development from the scratch. Cooperation with offshore development team and 3rd party UA. Advantages, disadvantages, hidden pitfalls, strategy and opportunities.
17:00 - 17:30
17:00 - 17:30
Speaker and Topic to be Announced, VK
LOCATION
Park Inn by Radisson Pribaltiyskaya
Korablestroiteley Str, 14
St.Petersburg, Russia
To book a room at the Park Inn Pribaltiyskaya at a special rate please send your booking request to mariya.nikitina@parkinn.com
FLOOR PLAN
REVIEWS
Neo Liu
Xiaomi
"It is a very well-organized conference. I like the efficiency of the meeting system and enjoy most of my meetings."
Albert Custodio Martinez
Square Enix Mobile

"WN Conference is for sure one of the must attend events in the industry with an excellent organization and location. The mix of good developers and third party companies was fantastic."
Emma McDonald
Newzoo
"WN is a very well organized and effective conference with a great atmosphere and lots of interesting attendees from the games business. The organizers are a pleasure to work with too."
Alessandro Canossa
Ubisoft
"A lot of effort put into, and generally everybody feel comfortable: it was easy to talk to anyone. Organization is spotless, that's a success!"
REVIEWS
THE LEGENDARY WN PARTY
The Flying Dutchman
July 9
21:00 - 02:00
*For Premium Pass holders only
The number of tickets is limited
Dinner and drinks are included.
REGISTRATION
The online features unlocked with the tickets will be available on the online event platform WN Hub until July 31, 2021.
FAQ
Important info
The post-moderation will be applied. We reserve the right to cancel any Standard Pass or Premium Pass if it was registered for NON Game Developer or NON Game publisher.

We highly recommend to send meeting requests and private messages only to the people that may be interested in your services. Avoid sending spam, it won't help you get more leads! Also, we reserve the right to deactivate your account in such case.

If you want to draw attention to your company and invite others to contact you, consider branding of the WN Hub or lecture streaming during the conference. To learn more about branding options, contact the team at welcome@wn.media.

Payment info
If you want to pay for the tickets by bank transfer please contact us at welcome@wn.media

Refund Policy
You may request a refund for the payment no later than 10 calendar days before the start of the Event by emailing us at welcome@wn.media.

We will reimburse the funds after deduction of the service charge of 5% within 10 calendar days.
SPONSORS
Diamond

Platinum



Media Partners
If you'd like to explore branding opportunities, please let us know!
VOLUNTEERS
Get a free pass for the conference
Join the conference for free
Help WN St. Petersburg'21 team and get a free pass for the conference
Become a volunteer
CONTACTS
Got questions? Please let us know!
For any questions including payments issues
or suggestions please contact us at welcome@wn.media
MARIA REMARQUE
PR Manager
e-mail: maria@wn.media
telegram: maria_remarque
_____
Questions regarding
media partnership, press accreditation or any collaborations

ELENA SIDOROVA
Sr. Partner & Sales Manager
e-mail: elena@wn.media
telegram: elenassidorova
_____
All kinds of sponsorship
inquiries
ANTONIO PASALIC
Program Manager
e-mail: antonio@wn.media
skype: antoniopasalic
_____
Any question about speaking opportunities