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Archive White Nights Amsterdam 2020
9:30 - 11:00
Registration & Welcome Coffee by Vungle
11:00 - 11:30
11:30 - 12:00
ENG
Svyatoslav Torik Product Vision Expert, Wargaming.net
The MonMatrix: Configure Your Own Monetization
12:00 - 13:00
ENG
Evgeny Marchenkov CEO, AdSide Media
How to Come Up With 50+ New Ideas for UA Creatives in 60 Minutes
13:00 - 13:30
Coffee Break by Vungle
13:30 - 14:00
ENG
Kamila Shaidullina Gaming Account Manager, Large Customer Sales, Google
Benefiting From Seasonality in Gaming
14:00 - 14:30
ENG
Evgeniy Polotnyanko Head of Gaming Platform, OK.RU
How Much Money Your Game Can Make on OK.RU
14:30 - 15:00
ENG
Michael Deignan Global Head of Programmatic, Vungle
How Does Brand Advertising Fit Into Your Monetization Strategy?
15:00 - 15:30
ENG
Shai Amoyal Project Manager, Nurogames GmbH
Science F(r)iction: Maintaining a Healthy Work Atmosphere
15:30 - 16:00
Happy Hour by Adikteev
16:00 - 16:30
ENG
Shai Sasson Publishing Manager, Crazy Labs
Funnel Optimization
16:30 - 17:00
ENG
Neo Liu BD Head of Overseas Publishing, Xiaomi
Latest Trends From China's Gaming Market and How Mi Game Helps Developers
17:00 - 17:30
ENG
Shanti Bergel EVP, FunPlus
Sea Change: Navigating the New Games Industry
17:30 - 18:00
ENG
Tsahi Liberman Head of Business Dev. & Marketing, Simpool.io
Education - 10 Deadly Traps to Avoid When Creating Games With Learning Elements
21:00 - 02:00
Main party! All kinds of drinks, buffet dinner, awesome DJ and a nice quiet lounge for networking will be awaiting. For Premium Pass holders only.
9:30 - 11:00
Registration & Welcome Coffee by Vungle
11:00 - 11:30
11:30 - 12:00
ENG
Pedro Rodrigues Head of EMEA Games Partnerships, Snapchat
Snap, Empowering a New Generation of Social Games
12:00 - 12:30
ENG
Neil McClarty VP of Product Management and Player Strategy, Jagex
How to Be Truly Player Obsessed?
12:30 - 13:00
ENG
Vasiliy Sabirov Lead Analyst & Co-Founder, devtodev
How to Optimize Your In-Game Shop: Best Practices
13:00 - 13:30
Coffee Break by Vungle
13:30 - 14:00
ENG
Michelle Caglar Product Marketing Manager, Adjust
Breaking Through the Noise: Why We Really Need to Automate
14:00 - 14:30
ENG
Felix Braberg Head of Monetization, SuperScale
Reaching the Pinnacle of Ad Revenue
14:30 - 15:00
ENG
Maria Kochmola Investment Director, MRGV
10 Most Common Fundraising Mistakes
15:00 - 15:30
ENG
Taoufik Lazrak CRO, Adikteev
When Should I Start Re-engagement Campaigns?
15:30 - 16:00
Happy Hour by Adikteev
14:30 - 15:30
ENG
PANEL DISCUSSION Jagex, Splash Damage, StudioGobo, Frontier Developments
Employer Brand Strategies in Gaming
17:00 - 17:30
ENG
Ignacio Gutierrez Director of App Growth, LabCave
Leverage Your New Ad Mediation to Improve Your Revenue and Insights
17:30 - 18:00
ENG
Jon Hook CRO, Homa Games
What's Next for Hypercasual Games?
21:00 - 02:00
Main party! All kinds of drinks, buffet dinner, awesome DJ and a nice quiet lounge for networking will be awaiting. For Premium Pass holders only.
9:30 - 11:00
Registration & Welcome Coffee by Vungle
11:00 - 11:30
ENG
Oleg Nesterenko Managing Editor, Game World Observer
The Decade in Games. How the Industry Changed From 2010 to 2020
11:30 - 12:00
ENG
Albert Custodio Martinez Lead Product Manager, Square Enix
The Publisher – Developer Relationship: the Square Enix Mobile Partnership Approach
12:00 - 12:30
ENG
Ben Atherton Head of Publisher SMB, Facebook Audience Network
Winning in Casual & Hypercasual: Success Factors for Mobile Game Ad Monetization
12:30 - 13:00
ENG
Kristina Lasenko Activation Client Partner, Global Gaming, Facebook
Taking Your Creative to the Next Level
13:00 - 13:30
Coffee Break by Vungle
13:30 - 14:00
ENG
Tanya Kovalevskaya / Katia Kupidonova Product Marketing Managers, Appodeal (Stack Company)
Money That Your Metrics Conceal
14:00 - 14:30
ENG
Dave van Velzen Chief Marketing & Product Officer, Gamebasics BV
How We Are Expanding Our Portfolio by Using the Affinity Learnings of Our Players
14:30 - 15:00
ENG
Rosen Sharma CEO, Game.TV
Fireside Chat. Why AI-run Community Esports for Mobile Games?
15:00 - 15:30
ENG
Laurens Rutten Founder & CEO, CoolGames
Developing a Snapchat Game for Generation Z
15:30 - 16:00
Happy Hour by Adikteev
16:00 - 16:30
ENG
Tom Greenwood Senior Business Development, Nutaku
The Explosion of the Adult Game Industry
16:30 - 17:00
ENG
Alexander Kirchner / Sarah Pagels CRM Monetization Manager / CRM Manager, InnoGames
The Campaign Journey: From Inception to Profit
17:00 - 17:30
ENG
Tatiana Kondratyeva Executive Producer, Etermax
Defining the MVP
17:30 - 18:00
ENG
Maxim Babichev M&A Director, Playrix
Fireside Chat. M&A at Playrix
21:00 - 02:00
Main party! All kinds of drinks, buffet dinner, awesome DJ and a nice quiet lounge for networking will be awaiting. For Premium Pass holders only.
10:30 - 11:30
Welcome Coffee by Vungle
11:30 - 12:30
ENG
Teut Weidemann F2P Expert, Stratosphere Games
My Odd Mobile Game Segmentation
12:30 - 13:00
ENG
Alexander Moustakerski Director, Strategic Partnerships, GOSU Data Lab
Services Around the Product Based on Data Makes All Metrics Better
13:00 - 13:30
ENG
Philippe Erwin SVP Business Development, Robot Cache
PC Distribution Is Broken
13:30 - 14:00
ENG
Ilya Zavgorodnev Monetization Manager, Azur Games
Stack Ball Case: How to Use Ad Monetization and Grow Your Business
14:00 - 14:30
Coffee Break by Vungle
14:30 - 15:00
ENG
Aaron Denford Marketing Manager, APPTUTTI
Everything You Need to Know About Publishing in China
15:00 - 15:30
ENG
Nick Murray F2P Product, Live Ops and Monetization Consultant, Gamesconsulting.net
Game Economy 101 - Practical Advice for Economy Design and Balancing
15:30 - 16:00
ENG
Marvin Eschenauer Head of Business Development, Bytro Labs
Creating Your Own Game Genre
16:00 - 16:30
ENG
Manuela Patano Business Development Manager, Nintendo of Europe
Nintendo Switch - An Introduction for Developers & Publishers
16:30 - 17:00
Coffee Break by Vungle
10:30 - 11:00
Welcome Coffee by Vungle
11:00 - 12:00
ENG
Alexey Kokin Android Apps Business Development Manager, Google Play
Go Global: Russia (Invitation-only session for game developers)
12:00 - 12:30
ENG
Kate Edwards Executive Director / CEO, Global Game Jam / Geogrify
Building Better Worlds Through Game Culturalization
12:30 - 13:00
ENG
William Hughes VP of Creative, Tilting Point
UA Creative and the Business of Art
13:00 - 14:00
ENG
PANEL DISCUSSION MRGV, FunPlus, Braavo Capital, Tencent, Modern Times Group, Super.com
Investments in Games
14:00 - 14:30
Coffee Break by Vungle
14:30 - 15:30
ENG
PANEL DISCUSSION AdSide Media, Tilting Point, RoasUp, AdGem, Mystery Tag
Hacking UA Through Creativity
15:30 - 15:45
Kids Awards Ceremony
15:45 - 16:30
Deconstruction Workshop. Part 1
16:30 - 17:00
Coffee Break by Vungle
17:00 - 18:00
Deconstruction Workshop. Part 2
10:30 - 11:30
Welcome Coffee by Vungle
11:30 - 12:00
ENG
Peter Warman CEO, Facebook
Creating a Winning Strategy for Your Game. Five Ways to Outsmart the Big Guys
12:00 - 12:30
ENG
Fawzi Mesmar Head Of Design, SOFTGAMES Mobile Entertainment Services
Effective Prototyping
12:30 - 13:00
ENG
Julien Wera Chief Product Officer, SOFTGAMES Mobile Entertainment Services
Niche & Nerdy: The Pros and Cons of Paradox Interactive's Focused Approach to Games
13:00 - 13:30
ENG
Vasily Dolin Gaming Analytical Consultant, Large Customer Sales, Black Snowflake
What Happened With Gaming Last Year and Where We Are Going
13:30 - 14:00
ENG
Danil Malov / Stepan Slyusarev Paid Social Team Lead / Sales Director, Mail.Ru / Tiktok
Fireside Chat. Performance Marketing With TikTok. View From the Inside.
14:00 - 14:30
Coffee Break by Vungle
14:30 - 15:00
ENG
Wilhelm Voutilainen Senior Game Analyst, GameRefinery
What Happened in Casual Games Over the Past Year - Market & Feature Trend Analysis
15:00 - 15:30
ENG
Russell Schneider / Bonnie Wong EVP, Head of Partnerships & Business Development / Global Brand Partnership Manager, 9GAG
Bridging the Gap: Connect With Your Gamers on Social Media Channels
15:30 - 16:00
ENG
Elena Vinokurova Senior User Acquisition Manager, Wooga
Re-engagement for Casual Games
16:00 - 16:30
ENG
Christopher Natsuume Creative Director, Boomzap
They Know What They’re Doing - Working Efficiently With Artists
16:30 - 17:00
Coffee Break by Vungle
17:00 - 17:30
ENG
JP van Seventer Managing Director, Dutch Game Garden
S.W.O.T. Dutch Game Industry