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Archive White Nights Moscow 2019
9:30 - 11:00
Registration & Welcome Coffee by iDreamSky
11:00 - 11:30
11:30 - 12:00
ENG
Montgomery Singman VP of International BD, iDreamSky Technology
2019 China Mobile Game Market Update and Mobile Esports Report
12:00 - 12:30
ENG
Romain Escaich Head of Publisher Development EMEA, Ogury
Premium Brand Ads in Your Games: 5 Key Takeaways from 5 Years Experience
12:30 - 13:00
RUS
Olesya Kozlovskaya Gaming Industry Manager, Google
Advertising Intelligence. What Is It and how Can It Help Me? How to Reach a Mass Audience
13:00 - 13:30
Coffee Break by iDreamSky
13:30 - 14:00
ENG
Ignacio Gutierrez Sr. Business Development, LabCave
Key Aspects to Consider Before Changing Your Ad Mediation
14:00 - 14:30
ENG
Emma Russell Senior HR Business Partner, Jagex Games Studios
Embracing Change – Insights Into the People Strategies Driving Jagex’s Rapid Evolution
14:30 - 15:00
ENG
Roman Goroshkin / Petr Salnikov , Epic Games / Disgusting Men
Disgusting Men Contest: Preliminary Results Announcement
15:00 - 15:30
ENG
Alexei Chemenda CRO & Managing Director, Americas, Adikteev
Retargeting for Gaming: a Whole Different Beast
15:30 - 16:00
Happy Hour by Adikteev
16:00 - 16:30
ENG
Erno Kiiski Chief Game Analyst - US, GameRefinery
How Social Elements Are Increasing In Casual Mobile Games
16:30 - 17:00
ENG
Michal Minárik Game & Economy Designer, SuperScale
Case Studies: How Game Balance Changes Can Boost Your Revenue
17:00 - 17:30
ENG
Gerhard Kruger Cloud Architect / Business Lead - ALM, Perforce Software
How Game Development is Leading Other Industries
21:00 - 02:00
The official party by Unreal Engine! All kinds of drinks, buffet dinner, live music band and a nice quiet terrace for networking will be awaiting. For Premium Pass holders only.
9:30 - 11:00
Registration & Welcome Coffee by iDreamSky
11:00 - 11:30
11:30 - 12:00
ENG & RUS
Aleksandra Cherkas VK Business Evangelist, VK
Attracting Customers to the VK Games
12:00 - 12:30
ENG & RUS
Evgeny Marchenkov CEO, AdSide Media
Creatives as the Key to Successful UA on Facebook
12:30 - 13:00
ENG & RUS
Gleb Maschenko CBDO, RoasUp
Data-driven Revenue Acquisition on Facebook
13:00 - 13:30
Coffee Break by iDreamSky
13:30 - 14:00
ENG & RUS
Aleksandr Filatov Creative Director, Playgendary
How to Choose a Prototype for Release – Analysis Based on Polysphere Case
14:00 - 14:30
ENG & RUS
Evgeny Polotnyanko Head of Gaming Platform, OK.RU
Success Stories and Fails on OK.RU. Who Really Manages to Earn Money?
14:30 - 15:00
ENG & RUS
Polina Navnyko Cross Project UI Lead, Belka Games
Blood, Sweat and Pixels in UI: How to Remake Clockmaker and Keep the Users
15:00 - 15:30
ENG & RUS
Maria Kochmola Investment Director, MRGV
Investments in Video Game Industry
15:30 - 16:00
Happy Hour by Adikteev
16:00 - 17:00
ENG & RUS
PANEL DISCUSSION Amond & Smith Ltd., My Games, Innova Distribution, Prospectacy International, Semenov & Pevzner, Hypemasters
Finances, IP Protection and Other Legal Issues
17:00 - 17:30
ENG & RUS
FIRESIDE CHAT Wargaming Mobile Minsk, Game World Observer
Reaching New DAU Records After 5 Years on the Market: the Story of Wargaming Mobile Minsk
17:30 - 18:00
ENG & RUS
Kirill Shidenko CEO, Sociaro
Use of AI and Predictive Analytics to Optimize Google UAC
21:00 - 02:00
The official party by Unreal Engine! All kinds of drinks, buffet dinner, live music band and a nice quiet terrace for networking will be awaiting. For Premium Pass holders only.
9:30 - 11:00
Registration & Welcome Coffee by iDreamSky
11:00 - 11:30
ENG & RUS
Oleg Nesterenko Managing Editor, Game World Observer
Game World Observer: Global Market Overview 2019
11:30 - 12:00
ENG & RUS
Steven Zhang Head of Brand Partnership, Russia & CCE, MENA, Korea, TikTok
Win Global Mobile Marketing on TikTok and Bytedance
12:00 - 12:30
ENG & RUS
Alex Willink General Manager of Berlin Studio, Voodoo
The Culture of Hypercasual
12:30 - 13:00
ENG & RUS
Dmitry Soldatenko Head of User Acquisition, Game Insight
How to Scale UA Without Wasting Money
13:00 - 13:30
Coffee Break by iDreamSky
13:30 - 14:00
ENG & RUS
Kristina Lasenko Client Partner, Mobile Gaming, EMEA, Facebook
Closing The Loop Between Acquisition and Monetization
14:00 - 14:30
ENG & RUS
FIRESIDE CHAT Facebook, AppQuantum
How AppQuantum Took Mobile Gaming to the Next Level with Facebook
14:30 - 15:00
ENG & RUS
Igor Petrov Chief Revenue Officer, MyTona
Hybrid Monetisation. Don't Limit Your Users. Cooking Diary Case
15:00 - 15:30
ENG & RUS
Sergei Melkom Head of Sales and Customer Success, Stack by Appodeal
Make Money, not Metrics
15:30 - 16:00
Happy Hour by Adikteev
16:00 - 16:25
ENG & RUS
Grace Zhong Global Monetization Media Partnership Director, Ocean Engine
Win China Mobile Market, Together with Ocean Engine
16:25 - 16:45
ENG & RUS
Leon Zhong Associate Business Development Director, Mobvista
How to Acquire Users at Scale in China
16:45 - 17:05
ENG & RUS
Alex Bondarenko Regional Manager Russia/CIS, AppsFlyer
China Market: Insights and Trends
17:05 - 17:25
ENG & RUS
Dmitrii Sultanov UA Manager, Playkot
The Differences of User Behaviours and Paying Habits Between Chinese and American Users
17:25 - 17:50
ENG & RUS
PANEL DISCUSSION Ocean Engine, Playkot, AppsFlyer
Challenges of Entering and Sustaining Growth in China
17:50 - 19:00
Networking and Food
21:00 - 02:00
The official party by Unreal Engine! All kinds of drinks, buffet dinner, live music band and a nice quiet terrace for networking will be awaiting. For Premium Pass holders only.
10:30 - 11:30
Welcome Coffee by iDreamSky
11:30 - 12:00
12:00 - 12:30
RUS
Alexey Morozov / Vlad Onopko Head of Marketing / Client Partner, Herocraft / Unity Ads
Pay What’s Worth – UA Fireside Chat with Herocraft
12:00 - 12:30
RUS
Ilya Kuznetsov Client Partner, EMEA, Unity Ads
Tips and Tricks for Increasing LTV in Your Games
13:30 - 14:00
RUS
Slava Taraskin Head of Managed Accounts, EMEA, Unity Ads
Best Practices for Running IAP Promotions
13:30 - 14:00
RUS
Slava Taraskin Head of Managed Accounts, EMEA, Unity Ads
Player Engagement: the Good, the Bad, and the Great
14:00 - 14:30
Coffee Break by iDreamSky
14:30 - 15:00
RUS
Vasily Sabirov Lead Analyst and Co-founder, devtodev
Designing User Behavior: How to Build the Optimal Player Path
15:00 - 15:30
ENG
Max Samorukov CEO, DataMagic
Not so Trivial Lessons Learned from Launching Mid-core games
15:30 - 16:30
ENG
DECONSTRUCTION WORKSHOP Part I
Game Industry Experts Will Deconstruct Games in Real Time Right in Front of You
16:30 - 17:00
Coffee Break by iDreamSky
17:00 - 18:00
ENG
DECONSTRUCTION WORKSHOP Part I
Game Industry Experts Will Deconstruct Games in Real Time Right in Front of You
10:30 - 11:30
Welcome Coffee by iDreamSky
11:30 - 12:00
ENG & RUS
Alexei Ostroukhov Community Manager, Owlcat Games
Boxed Games Community Management 101: Why Do Paid Games Need Community? Business Perspective.
12:00 - 12:30
ENG & RUS
Alexander Rukosuev Independent Expert
Community in G-as-a-Service Model as an Integral Part of Corporate Marketing Strategy
12:30 - 13:00
ENG & RUS
Sergey Tarasov Product Manager World of Warships, Wargaming
Toxic Communities: How to Live With Them and How to Fix It?
13:00 - 13:30
ENG & RUS
Alexey Biryukov CCO, Pixonic
Community From the Busines Perspective: Metrics, KPIs and Measurement Tools
13:30 - 14:00
ENG & RUS
Anastasiia Voennaia Lead Community Manager, 1C Entertainment
Fighting the Black Market in Online Games
14:00 - 14:30
Coffee Break by iDreamSky
14:30 - 15:00
ENG & RUS
Andrey Mikhlin Head of GameDev, Gismart
The Rise of Hyper-Casual Gaming: a Step-by-Step Guide to Success
15:00 - 15:30
ENG & RUS
Maxim Fomichev Producer, Pixonic
LiveOps in Сontent-Demanding PvP Games: the War Robots Experience
15:30 - 16:30
ENG & RUS
PANEL DISCUSSION Game Insight, Playgendary, Playkot, Stack by Appodeal, Belka Games, 101XP
Employer Brand Strategies in Gaming
16:30 - 17:00
HR Awards Ceremony
10:30 - 11:30
Welcome Coffee by iDreamSky
12:00 - 12:30
ENG & RUS
Alexey Vstavsky Senior Account Manager, App Annie
Which Game Genre to Choose in 2020?
12:30 - 13:00
ENG & RUS
Maxim Ryzhkov Gaming Analytical Consultant, Google
Doctor, Doctor, Give Me the News - I Got a Bad Case of ROI on My Campaigns
12:30 - 13:00
ENG & RUS
Yaniv Nizan CEO and Co-founder, Soomla
Masters of Churn
13:00 - 14:00
ENG & RUS
PANEL DISCUSSION AdSide Media, RoasUp, Game Garden, Mail.Ru Group, Playkot
Hacking UA
14:00 - 14:30
Coffee Break by iDreamSky
14:30 - 15:00
ENG & RUS
Callum Carmichael Head of Emerging International - DACH, CEE & Export Markets, Snapchat
Growing Your Game On Snapchat
15:00 - 15:30
ENG & RUS
Aleksandr Bezobrazov Chief Marketing Officer, G5 Entertainment
Marketing & Techies: Survival RPG or Hidden Object Game?
15:30 - 16:00
ENG & RUS
Diana Korkina Business Development Manager, MyTona
Embracing Change. How Seekers Notes Evolved and Stayed in Top Grossing Charts
16:00 - 16:30
ENG & RUS
Leonid Zhuravskyi CEO, MysteryTag
Competitive Crypto-Games as the Next Big Thing
16:30 - 17:00
Coffee Break by iDreamSky