VENUE ADDRESS:
Expocentre, 14, Krasnopresnenskaya nab., Pavilion 7, West Entrance
Archive White Nights St.Petersburg 2019
9:30 - 11:00
Registration & Welcome Coffee sponsored by Matryoshka Games
11:00 - 11:30
ENG&RUS
Kristina Lasenko Activation Client Partner, Mobile Gaming, EMEA, Facebook
Top Tips for a Successful Mobile Game Launch
11:30 - 12:00
ENG&RUS
Daniel Mironov Marketing Science Partner, Gaming, Facebook
Measure What Matters
12:00 - 12:30
ENG&RUS
FIRESIDE CHAT Facebook, Hypemasters
Indie Making $ millions: Possible Now or a Thing of the Past?
12:30 - 13:00
ENG&RUS
Orsolya Szabo Programmatic Demand Lead, EMEA, MoPub
Programmatic Pitfalls: 5 Traps to Avoid
13:00 - 13:30
Coffee Break sponsored by Matryoshka Games
13:30 - 14:00
ENG&RUS
Leonid Eletskikh Regional Director, EE & Russia, adjust
How to Scale and Adjust Your Marketing
14:00 - 14:30
ENG&RUS
Valerie Alfimova / Katia Kupidonova VP of Marketing / Product Marketing Manager, Stack by Appodeal
Introducing Stack: Making Ad Tech In-house (And Cool Again)
14:30 - 15:00
ENG&RUS
Ioana Hrenincuic CEO, GameAnalytics
Global Benchmarks Analysis of Mobile Gaming Genres
15:00 - 15:30
ENG&RUS
Felix Braberg Head of Games, Adikteev
Why You're Probably Wasting Your Retargeting Budget
15:30 - 16:00
Happy Hour sponsored by Adikteev
16:00 - 16:30
ENG&RUS
Aleksandr Bezobrazov Marketing Director, Social Quantum
Ad Monetization for Non-Hypercasual
16:30 - 17:00
ENG&RUS
Anton Buchelnikov CEO, Apptica
Efficient UA Strategies in 2019: Overview, Ad Formats, Case Studies
17:00 - 17:30
ENG&RUS
Romain Escaich Head of Publisher Development, Ogury
Maximizing App Monetization: 5 Uncommon Tips
17:30 - 18:00
ENG&RUS
Boris Burangulov Lead of Product Analytics, Pixonic
Analytics: a Function or a Resource. How the Company’s Approach to Analytics Influences Performance
21:00 - 02:00
Official party by Unreal Engine! All kinds of drinks, buffet dinner, live music band and a nice quiet terrace for networking will be awaiting. For Premium Pass holders only.
9:30 - 11:00
Registration & Welcome Coffee sponsored by Matryoshka Games
11:00 - 11:30
11:30 - 12:00
RUS
Kirill Petrov Founder & Managing Director, Just AI
Smart Speakers, Displays and Assistants – Voice Opportunities for Game Developers
12:00 - 12:30
RUS
Alexander Getman Technical Specialist, Autodesk
Shotgun for Production Management in Games
12:30 - 13:00
RUS
Kesha Skirnevsky CEO, Zebrainy
Associative Magnet or the Brand New Way to Sell the Game to Customers
13:00 - 13:30
Coffee Break sponsored by Matryoshka Games
13:30 - 14:00
RUS
Konstantin Sakhnov Managing Partner, Datcroft
Producer's and Manager's Contribution to Success of the Game Studio
14:00 - 14:30
RUS
Ekaterina Putintseva Marketing Manager, Appmetrica
Presenting Revenue Report in AppMetrica
14:30 - 15:00
ENG
Ivan Kozyev Head of Analytics, Crazy Panda
Developing An Intelligent User Acquisition System
15:00 - 15:30
RUS
Georgii Steshenko Product Analyst, Wargaming
5 Common Delusions in Game Analytics
15:30 - 16:00
Happy Hour sponsored by Adikteev
16:00 - 16:30
ENG
Olivier Le Bas VP Business Development, Homa Games
Hyper Complexity Behind Hyper Casual
16:30 - 17:00
RUS
Kirill Perevozchikov Director, White Label PR
Paid PR tools: How to Use Them With Press and Bloggers, Pros and Cons
17:00 - 18:00
ENG
Montgomery Singman VP of International BD, Shenzhen iDreamSky Technology
Deconstruction of Chinese Mobile Game Monetizations
21:00 - 02:00
Official party by Unreal Engine! All kinds of drinks, buffet dinner, live music band and a nice quiet terrace for networking will be awaiting. For Premium Pass holders only.
9:30 - 11:00
Registration & Welcome Coffee sponsored by Matryoshka Games
11:00 - 11:30
ENG&RUS
Alexey Vstavsky Senior Account Manager, AppAnnie
Mobile Games 2019: Where Is The Money?
11:30 - 12:00
ENG&RUS
Karina Konkova Communications Manager, Blizzard
Storytelling in Communication
12:00 - 12:30
ENG&RUS
Vladimir Haritonov VP, Game Services, Game Insight
Analytics Reloaded
12:30 - 13:00
ENG&RUS
Le Zhong Director of Business Development, Mobvista
How to Gain Success in China
13:00 - 13:30
Coffee Break sponsored by Matryoshka Games
13:30 - 14:00
ENG&RUS
FIRESIDE CHAT Applovin, Vizor, Azur Games
Getting Too Casual? How Any Genre Can Achieve Long-Term Success in a Rapidly Changing Industry
14:00 - 14:30
ENG&RUS
Christian Fonnesbech Consulting Executive, DDM
Your IP is the Soul of Your Brand
14:30 - 15:30
ENG&RUS
PANEL DISCUSSION Electronic Arts, Rovio, Microsoft, Bungie
Scale, Scale, Scale! Level-Up Your External Development
15:30 - 16:00
Happy Hour sponsored by Adikteev
16:00 - 16:30
ENG&RUS
Samuel Bevan Regional Manager Emerging, Snap Inc
Achieving Business Success on Snapchat
16:30 - 17:00
ENG&RUS
Nadav Ashkenazy VP Global Partnerships & Biz-Dev, ironsource
Syncing User Acquisition and Monetization
17:00 - 18:00
ENG&RUS
PANEL DISCUSSION Tencent, Modern Times Group, CV Capital, Braavo Capital, Super.com
Investment in Games
21:00 - 02:00
Official party by Unreal Engine! All kinds of drinks, buffet dinner, live music band and a nice quiet terrace for networking will be awaiting. For Premium Pass holders only.
10:30 - 12:00
Welcome Coffee sponsored by Matryoshka Games
12:00 - 12:40
ENG&RUS
Alexander Shilyaev Lead Game Designer, Playrix
MATCH3 SECRETS. Challenges of Simultaneous Development of Several Match-3 Smash Hits
12:40 - 13:20
ENG&RUS
Anna Mokeeva Game Designer, Playrix
MATCH3 SECRETS. Mini-Teams: Playrix Approach
13:20 - 14:00
ENG&RUS
Mikhail Klyuev Game Designer, Playrix
MATCH3 SECRETS. In-game Events: From Idea to Failure Release
14:00 - 14:30
Coffee Break sponsored by Matryoshka Games
14:30 - 15:30
ENG&RUS
Roman Garbar Marketing Product Manager, Tenjin
7 Insights That You Need to Know About Hyper-Casual in 2019
15:30 - 16:30
ENG&RUS
Deconstruction Workshop Part I FunPlus, Wooga, Devcom, Epic Games
Deconstruction Workshop. Part I Game Industry Experts Will Deconstruct Games in Real Time Right in Front of You
16:30 - 17:00
Coffee Break sponsored by Matryoshka Games
17:00 - 18:00
ENG&RUS
Deconstruction Workshop Part II FunPlus, Wooga, Devcom, Epic Games
Deconstruction Workshop. Part II Game Industry Experts Will Deconstruct Games in Real Time Right in Front of You
18:00 - 19:00
FAREWELL MINGLE! Join conference survivors for the last drink&hug
10:30 - 12:00
Welcome Coffee sponsored by Matryoshka Games
12:00 - 12:30
ENG
Neo Miao Director, Mobile Services (Europe), Huawei Consumer Business Group
How to Differentiate Your Business and Succeed in It With the Help of HUAWEI’s Leading Technologies
12:30 - 13:00
ENG
Rachel Zalta Global Insight & Research Lead, Taboola
Decoding the Psychology of the Online Gamer
13:00 - 13:30
ENG
Shai Amoyal Project Manager, Nurogames
Games on Command - How Army Service Taught Me to Produce Games
13:30 - 14:00
RUS
Anatoly Sharifulin CEO, AppFollow
One More Way to Acquire Mobile Gamers and Increase Retention Rate
14:00 - 14:30
Coffee Break sponsored by Matryoshka Games
14:30 - 15:00
ENG
Erno Kiiski Chief Game Analyst - US, GameRefinery Oy
East vs West - Comparison Analysis of Genres, Visuals and Brands
15:00 - 15:30
ENG
Artur Davydenko App and Gaming Business Development Manager, Google
Smart Ad Monetization: increase Retention, Revenue, Ratings.
15:30 - 16:00
RUS
Sergey Kopov Founder, 0xGames
Game Design of Open Economy Games
16:00 - 16:30
RUS
Galyna Iefremova COO, Bini Bambini
Kids Games Monetization Tips and Tricks
16:30 - 17:00
Coffee Break sponsored by Matryoshka Games
17:00 - 18:00
18:00 - 19:00
FAREWELL MINGLE! Join conference survivors for the last drink&hug
10:30 - 12:00
Welcome Coffee sponsored by Matryoshka Games
12:00 - 13:00
ENG&RUS
Olesya Kozlovskaya / Kamila Shaidullina Industry Manager / Account Strategist, Google
Go Beyond Marketing: Insights on Asia, Creatives, Ad Monetization
13:00 - 14:00
ENG&RUS
PANEL DISCUSSION AdSide Media, Gram Games, Kosmos, Roasup, AdQuantum
: Hacking UA: How to Create Well-Performing Creatives at Scale
14:00 - 14:30
Coffee Break sponsored by Matryoshka Games
14:30 - 15:00
ENG&RUS
Nikita Zatsepin Country Manager RU & CIS, BlueStacks
Competition is Fierce: Where to Find Highly Engaged Audience in 2019?
15:00 - 15:30
ENG&RUS
Anton Fedchin Head of Social Network, OK (Odnoklassniki)
Mobile Social Games. How to Succeed on the Fast Growing Market
15:30 - 16:00
ENG&RUS
James Salins CEO, Redbox Mobile
Understanding Consumer Behaviour Within the App Store
16:00 - 16:30
ENG&RUS
Guy Bar Sade CEO, Simpool
Game Economy & LTV Prediction Models
16:30 - 17:00
Coffee Break sponsored by Matryoshka Games
17:00 - 17:30
ENG&RUS
Daniel McLaren Design Lead, Playkot
How to Manage Game Design in LiveOps
17:30 - 18:00
18:00 - 19:00
FAREWELL MINGLE! Join conference survivors for the last drink&hug