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White Nights
Online Conference for Game Industry
July 20-24, 2020
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10,000+

attendees

100+

countries

5,000+

companies

70+

speakers

location

Online

10,000+

attendees

5,000+

companies

70+

speakers

location

St. Petersburg, Russia
White Nights Conference speakers
About

The White Nights Conference is a leading B2B event for the game industry in Europe. It gathers key companies from European countries, Russia & CIS, Asia, and the US - over 4,500 attendees per year offline and over 10,000 participants online. The main reason to attend the White Nights events - according to the visitors' feedback - is an opportunity to meet decision-makers face-to-face. You can have direct communication with any conference attendee with the help of the WN Hub, the game industry communication platform.

This summer the White Nights Conference is going online unlocking new regions and opportunities for business networking.

Is it possible to travel when the borders are closed? We say yes!

The White Nights Summer will help you do that. The conference will take place not in one, but in five different cities:

Berlin (20.07)
San Francisco (21.07)
London (22.07)
Shenzhen (23.07)
Saint Petersburg (24.07)

Each day of the show will be devoted to one of the cities.
What does it mean?

The conference will ‘travel’ around the world sharing the latest industry news and insights on those particular regions, bringing on local communities, showcasing the best games in the area, and even offering offline networking opportunities in some of the cities.

Events list:

White Nights Summer 2020 – 20-24 July, 2020 (online)
White Nights Moscow – October 14-15, 2020
White Nights Berlin – January, 2021
White Nights CEO Summit Barcelona — Spring 2021

The White Nights events is a part of a business ecosystem powered by WN Media Group. It also includes such services as WN Hub, TalentsInGames.com, Publisher Wanted, GameWorldObserver.com and App2Top.ru. Besides, one of the company's divisions is a game development studio called WN Games.

Register

White Nights Summer 2020 Program

Please mind that we are using London Time (UTC+1).

09:45 - 09:55
ENG
German Game Industry in a Nutshell
09:55 - 10:30
ENG
Tom Wijman, Head of Games Analysis, Newzoo
The Games Market in 2020
10:30 - 11:05
ENG
FIRESIDE CHAT. Adjust and Rollic Games: Click Less, Do More - The Importance of Automation
11:05 - 12:15
ENG
PANEL DISCUSSION. iOS 14 aka Restart of Performance Advertising and COVID-19 Through the Lens of a Hyper-Casual Publishers
12:15 - 15:45
ENG
Networking Time
15:45 - 16:20
ENG
FIRESIDE CHAT. Beyond UA: How Wooga’s Holistic Brand Marketing Strategy Supercharges Performance
16:20 - 17:30
ENG
PANEL DISCUSSION. Investments Strategies
09:55 - 10:30
ENG
Artemiy Gavryushin, Account Manager EMEA, Chartboost
Into the Kitchen of an Advertising Platform: the Ins and Outs of UA in 2020
10:30 - 11:05
ENG
Langer Lee, Director of Corporate Planning & Strategy, Digital Entertainment, Mixi
Entertainment and Beyond: Key Strategies for Successful Games
11:05 - 11:40
ENG
Anastasia Petrova, Strategic Partner Manager, EMEA, Facebook Audience Network
3 Ways App Bidding is Transforming Businesses
11:40 - 12:15
ENG
Pedro Rodrigues, Head of EMEA Partnerships for Snap Games, Snapchat
Snapchat: A Destination for Games
12:15 - 15:45
ENG
Networking Time
15:35 - 15:45
ENG
American Game Industry in a Nutshell
15:45 - 16:20
ENG
Alexander Shafer, Head of Product (Games), VK.com
Games in Superapp
16:20 - 16:55
ENG
Lily Khasainova, User Acquisition Manager, Zimad
What You Should Do to Make Your Retargeting as Bad as Humanly Possible
16:55 - 17:30
ENG
FIRESIDE CHAT. Game Monetisation: The In-game Advertising Edition
17:30 - 18:05
ENG
Łukasz Miądowicz, Senior Developer Relations Manager, Huuuge Games
How To Create Great Publishing Pitch
18:05 - 18:40
ENG
Leanne Loombe, Director, Head of Riot Forge, Riot Games
Forging Your Path: How to Stand out From the Crowd
18:40 - 19:50
ENG
PANEL DISCUSSION. Sound Design in AAA Games
19:50 - 20:25
ENG
Taewon Yun, General Manager, Global Publishing, SuperEvil MegaCorp
From Vainglory to Catalyst Black : Journey to Build Next Generation Mobile Games
10:20 - 10:30
ENG
Oleg Nesterenko, Managing Editor, Game World Observer
UK Game Industry in a Nutshell
10:30 - 11:05
ENG
Jack Griffin, Publishing Manager, Kwalee
What Makes a Hyper-Casual Publishing Success? Lessons from Rocket Sky! and OverTake
11:05 - 11:40
ENG
Vera Rabkina, Head of Ratings & Reviews, AppFollow
How App Reviews Have Become the North Star Metric for Any Big Player on Mobile Market
11:40 - 12:15
ENG
FIRESIDE CHAT. The Why's and How's of Retention Optimization with Unity Ads
12:15 - 15:45
ENG
Networking Time
15:45 - 16:20
ENG
Peter Jakobsen, Founder & CEO, PR Nordic
How to Deliver a Clear PR Message & The Way to Reach Your Audience
16:20 - 16:55
ENG
Tim Lion, Gaming Marketing Lead, EMEA, Facebook Gaming
Genre and Player Preference - New Analysis
16:55 - 17:30
ENG
Daria Bogdanova, Gaming Growth Manager, Google
Your Successful Launch with Google AC
17:30 - 18:05
ENG
Jamie Cason, Head of External Developer Relations, Miniclip
Miniclip - What to Look For in a Publisher
18:05 - 18:40
ENG
Oxana Fomina, CEO, Gradient Universe
How to Choose Optimal Retention & Monetization Methods for Your Game
18:40 - 19:15
ENG
Foad Shahbazi, Network Operations Manager, Niantic
5G 101
09:45 - 09:55
ENG
Oleg Nesterenko, Managing Editor, Game World Observer
Chinese Game Industry in a Nutshell
09:55 - 10:30
ENG
Omri Dolev, New Business Manager, Google
Joint Session
10:30 - 11:05
ENG
Zehra Tugce Erul, Division Director, Netmarble
Hypercasual 2.0
11:05 - 11:40
ENG
Elena Fadeeva, Head of Global Business Solutions, CIS, TikTok
TikTok Business Solutions for Games
11:40 - 12:15
ENG
Shai Sasson, Publishing Manager, CrazyLabs
How to Gamify a Trend
12:15 - 15:45
ENG
Networking Time
15:45 - 16:20
ENG
Nadya Krytsyna, Strategic Mobile Expert, Adikteev
Retargeting Benchmarks: Driving App Growth for Gaming
16:20 - 16:55
ENG
Golnar Ramesh, Director of International Partnerships, Cafe Bazaar
How to Publish Your Game in MENA
16:55 - 17:30
ENG
Teis Anker Mikkelsen, CEO & Co-founder, Multiscription
Subscription in Free-to-play Games
17:30 - 18:05
ENG
FIRESIDE CHAT. How The Hit Game Trackmania by Ubisoft Nadeo Integrated In-Game Ads
18:05 - 18:40
ENG
Ron Thomas, GM Analytics App Annie, AppAnnie
How to Maximize the Game Economy with Monetization
09:10 - 09:20
ENG
Oleg Nesterenko, Managing Editor, Game World Observer
Russian Game Industry in a Nutshell
09:20 - 09:55
ENG
Nadav Ashkenazy, GM, SuperSonic
How to Successfully Launch Your Hyper-Casual Game
09:55 - 10:30
ENG
Diana Korkina, Business Development Manager, MyTona
Let’s Work Together! How to Improve Your Game with Your Players. Cooking Diary Case.
10:30 - 11:05
ENG
Rodion Kotelnikov, Head of Platform MY.GAMES Store, MyGames
MY.GAMES Store: Self-Publishing Platform and Digital Storefront With Robust Traffic Attribution System
11:05 - 11:40
ENG
Sandra Schneider, VP Strategic Partnerships, IronSource
3 Common Mistakes Game Developers Make Growing Their Game
11:40 - 12:15
ENG
Evgeny Polotnyanko, Head of Gaming Platform, OK.ru
Hidden Gem for Mobile HTML5 Games
12:15 - 12:50
ENG
FIRESIDE CHAT. Scaling your game globally with Snapchat
White Nights Summer 2020 Sponsors
If you wish to explore branding options, please contact welcome@wn.media for more information.
Registration
The features unlocked with the tickets will be available on WN Hub until August 31, 2020.
STANDARD PASS
€99
- 0 +
Networking parties to be confirmed in Berlin (July 20), San Francisco (July 21), London (July 22), Shenzhen (July 23).
BUSINESS PASS
  • Expo Zone
  • Lectures Streaming + Recordings
  • Unlimited private chats
  • Unlimited meeting requests
  • Meeting requests highlighted
  • Video meetings
  • Profile highlighted in Members' list
  • Offline networking when available
€299
- 0 +
Networking parties to be confirmed in Berlin (July 20), San Francisco (July 21), London (July 22), Shenzhen (July 23).
Payment info
If you want to pay for the tickets by bank transfer please contact us at welcome@wn.media
Refund Policy

You may request a refund for the payment no later than 10 calendar days before the start of the Event by emailing us at welcome@wn.media.
We will reimburse the funds after deduction of the service charge of 5% within 10 calendar days.
Please note that after July 10, 2020 the tickets are non-refundable.
Terms and conditions Privacy policy Public offer
CONTACT US
JULIA LEBEDEVA
JULIA LEBEDEVA

julia@wn.media

Chair of the organizing committee.
ELENA SIDOROVA
ELENA
SIDOROVA

elena@wn.media
elenassidorova
elenassidorova

Questions regarding
sponsorship, program.
EGOR ERSHOV
EGOR
ERSHOV

egor@wn.media
egor_ershov
yegor.yershov

Questions regarding
program, sponsorship, logistics.
MARIA VASILEVSKAYA
MARIA
VASILEVSKAYA

maria@wn.media
maria_vasilevskaya
mariamarimary

Questions regarding
media partnership, press accreditation, international delegations participation.
LYUBA BORODULINA
LYUBA
BORODULINA

lyuba@wn.media
lu_bash
lubkin_boro

Questions regarding
Developer Exhibition, volunteering.
DMITRIY BYSHONKOV
DMITRIY
BYSHONKOV

dmitriy@wn.media
byshonkov
ruysaki1

Questions regarding
sponsorship, payment.

For general inquiry please contact us at welcome@wn.media