White Nights Conference - Leading European B2B Show for Game Industry

Business Conference for Game Industry

JUNE 19 — 20, 2019

Tickets Attendees

1800+

attendees

50+

countries

200+

booths

70+

speakers

location

St. Petersburg, Russia

1800+

attendees

200+

booths

70+

speakers

50+

countries

location

St. Petersburg, Russia

White Nights St. Petersburg'19 Speakers

Christian Fonnesbech

Christian Fonnesbech

Karina Konkova

Blizzard Entertainment

Karina Konkova

Chris Wren

Chris Wren

Cyril Barrow

Cyril Barrow

Diana Moldavsky

Diana Moldavsky

Olivier Le Bas

Olivier Le Bas

Alexander Getman

Technical Specialist

Alexander Getman

Gleb Maschenko

Gleb Maschenko

Jim Ying

Jim Ying

Sam Bevan

Sam Bevan

Christopher Bergstresser

Modern Times Group

Christopher Bergstresser

Igor Pashchenko

Igor Pashchenko

Felix Braberg

Felix Braberg

Alexander Shilyaev

Alexander Shilyaev

Anna Mokeeva

Anna Mokeeva

Mikhail Klyuev

Mikhail Klyuev

About

The White Nights Conference is a leading B2B event for the game industry in Europe. It gathers key companies from European countries, Russia & CIS, Asia, and the US - over 4,500 attendees per year. The main reason to attend the White Nights events - according to the visitors' feedback - is an opportunity to meet decision-makers face-to-face. You can have direct communication with any conference attendee with the help of the White Nights Business Assistant, our own matchmaking system.

Also, we hold an exclusive event - White Nights CEO Summit Europe The event is for top managers from game industry only.

White Nights St. Petersburg – June 19-20, 2019
White Nights Moscow – October 16-17, 2019
White Nights Berlin – February 2020
White Nights CEO Summit Europe – Spring 2020

Industry-leading companies like King, Obsidian, Supercell, Rovio, Bandai Namco, Big Fish, Wargaming, Playrix, Pixonic, Facebook, Google and many others have already attended.

The agenda includes two atmospheric networking parties: the welcome pre-party on the day preceding the event and an all night party after the first day. The unique thing about this conference is that it doesn't start early in the morning which helps developers to have a more productive business day.

The White Nights events is a part of the Nevomedia's ecosystem that also powers such services as TalentsInGames.com, Publisher Wanted, GameWorldObserver.com and App2Top.ru.

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White Nights St. Petersburg'19 Program

Archive Speaker Submission

Blue Hall Green Hall Purple Hall

09:30 - 11:00

Registration & Welcome Coffee sponsored by Matryoshka Games

11:00 - 11:30
ENG&RUS

Alexey Vstavsky, Senior Account Manager, AppAnnie

Mobile Games 2019: Where Is The Money?

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A deep dive into current mobile game trends as well as genre selection process that could radically improve your chances to succeed at making money with your next games.

11:30 - 12:00
ENG&RUS

Karina Konkova, Communications Manager, Blizzard

Storytelling in Communication

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What storytelling in communications means and how it can be used to promote your games and engage with your audience meaningfully.
Karina will share several tips on how to build your story and elaborate on the experience of applying storytelling in the World of Warcraft: Battle for Azeroth launch campaign on Russian market.

12:00 - 12:30
ENG&RUS

Vladimir Haritonov, VP, Game Services, Game Insight

Analytics Reloaded

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Vladimir will show how we revamped the analytics system and integrated the pipelines at Game Insight. He will share insights on the technology and approach for developing a platform-wide solution that covers all project needs.

12:30 - 13:00
ENG&RUS

Le Zhong, Director of Business Development, Mobvista

How to Gain Success in China

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This session will target for developers who are willing to acheive something in Chinese Gaming Market. In addition to show the market overview, we will also talk about Chinese players' unique appetite compared to other countries, the performance of overseas games. Most importantly, we will focus on how to earn money in China, including using Chinese domestic monetization platform and China Social Meida. To be more accurate, we will disclose some related data to give reference to user acquisiton.

13:00 - 13:30

Coffee Break sponsored by Matryoshka Games

13:30 - 14:00
ENG&RUS

FIRESIDE CHAT: Getting Too Casual? How Any Genre Can Achieve Long-Term Success in a Rapidly Changing Industry

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The mobile gaming landscape has become increasingly competitive. Reaching the top of the charts and staying there is an insurmountable task for most developers. This panel will compare the hyper-casual portfolio approach with that of non-casual titles, focusing on opportunities for growth, the similarities of each approach, and the specific strategies you need, regardless of genre, in order to achieve long-term success.

Moderator:
Daniel Tchernahovsky, Director of BD, Applovin

Speakers:
Ivan Ruppo, Head of Marketing, Vizor Games
Zar Serebryannikov, CBDO, Azur Games

14:00 - 14:30
ENG&RUS

Christian Fonnesbech, Consulting Executive, DDM

Your IP is the Soul of Your Brand

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Your success depends on your ability to build a Brand that stands out in the market. If you want to play the long-term game (and you do), you also need a core IP that is built to last.
Christian Fonnesbech will share the creative and business related foundations of building long-term brands and franchises - and discuss the arguments that investors love to hear.

14:30 - 15:30
ENG&RUS

PANEL DISCUSSION: Scale, Scale, Scale! Level-Up Your External Development

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Previously looked upon as simply a way to save money, external development is now common practice for most, if not all developers. Consumer demand forces games to be larger and more complex, requiring added content, richer experiences, longer gameplay, etc. – all of which has a direct impact on capacity and resources. Find out how to leverage external development to scale your teams, increase the scope, add capabilities, and support your game for the long haul.

Moderator:
Chris Wren, Producer, Electronic Arts

Speakers:
Mali McGehee, Sr. Development Director, Electronic Arts
Cyril Barrow, VP Operations, Rovio
Esteban Lora, Senior Executive Partners and Alliances, Microsoft
Luis Villegas, Director of Service and Infrastructure, Bungie

15:30 - 16:00

Happy Hour sponsored by Adikteev

16:00 - 16:30
ENG&RUS

Samuel Bevan, Regional Manager Emerging, Snap Inc

Achieving Business Success on Snapchat

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Sam Bevan, Snapchat’s Emerging EMEA Lead, explains how businesses of all sizes can meet their advertising goals on Snapchat. Learn more about the platform, audience, and ad products that make Snapchat a unique and effective place to grow your business.

16:30 - 17:00
ENG&RUS

Nadav Ashkenazy, VP Global Partnerships & Biz-Dev, ironsource

Syncing User Acquisition and Monetization

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It’s becoming increasingly important for app monetization and user acquisition teams to work closely together. Nadav Ashkenazy, ironSource’s VP Global Partnerships, will discuss how these two teams can provide each other with fresh insights to maximize revenue. Nadav will cover the importance of automating processes, and share best practices for combining UA strategies with ad monetization.

17:00 - 18:00
ENG&RUS

PANEL DISCUSSION: Investment in Games

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Moderator:
Stewart Rogers, Analytics at Large, VentureBeat

Speakers:
Diana Moldavsky, Director, International Partnerships,Tencent
Christopher Bergstresser, Partner, Modern Times Group
Jim Ying, Managing Director, CVCapital
Sergei Kovalenko, Co-founder, Braavo Capital
Eugene Maleev, Executive VP, Super.com

21:00 - 02:00

Join us at the official party by Unreal Engine! All kinds of drinks, buffet dinner, live music band and a nice quiet terrace for networking will be awaiting. For Premium Pass holders only.

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09:30 - 11:00

Registration & Welcome Coffee sponsored by Matryoshka Games

11:00 - 11:30
ENG&RUS

Kristina Lasenko, Activation Client Partner, Mobile Gaming, EMEA, Facebook

Top Tips for a Successful Mobile Game Launch

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In today’s highly competitive market, getting your game launch strategy right is a critical part of your success. At Facebook, we have the pleasure of working with mobile gaming companies around the world and have been proud partners on 1000s of successful game launches. In this session, we’ll share some of our insights, learnings and top tips to make the most of the launch period.

11:30 - 12:00
ENG&RUS

Daniel Mironov, Marketing Science Partner, Gaming, Facebook

Measure What Matters

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At Facebook, we believe a key path to marketing success and powering real business growth is through measuring what matters. But that goes far beyond traditional post-campaign measurement. It means testing what works, focusing on the outcomes that matter to your business and using the insights you've learned to inform future strategies. In this session we will review powerful measurement tools and strategies to implement in growing your game.

12:00 - 12:30
ENG

FIRESIDE CHAT. Indie Making $ millions: Possible Now or a Thing of the Past?

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Ivan is one of the dedicated and talented developers from St. Petersburg. He has worked on both casual and AAA projects at studios like Creative Mobile & Joycraft Games, as well as publishing his own projects. In addition, he developed the Unity User Group at St. Petersburg. Being a core member of the Hypemasters executive team he will share his insights into how the market looks now & what we can expect in the nearest future.

Moderator:
Boris Kalmykov, Sales Account Manager SMB Publisher Solutions, Facebook

Speaker:
Ivan Yancharuk, CTO of Hypemasters

12:30 - 13:00
ENG&RUS

Orsolya Szabo, Programmatic Demand Lead, EMEA, MoPub

Programmatic Pitfalls: 5 Traps to Avoid

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Are you ready to up your mobile programmatic game? Maybe you’re even considering taking programmatic in-house? Before you take that next step, be sure you’re asking the right questions on 5 key topics that will impact your success, including user-level revenue data and in-app bidding. You’ll leave this session armed with actionable insights that take your programmatic strategy to the next level.

13:00 - 13:30

Coffee Break sponsored by Matryoshka Games

13:30 - 14:00
ENG&RUS

Leonid Eletskikh, Regional Director, EE & Russia, adjust

How to Scale and Adjust Your Marketing

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General review on how @Adjust making a difference by extending its lines of products and functionality for every days life of the product owner's, analytics, and marketing managers.

14:00 - 14:30
ENG&RUS

Valerie Alfimova, VP of Marketing, Stack by Appodeal, Katia Kupidonova, Product Marketing Manager, Stack by Appodeal

Introducing Stack: Making Ad Tech In-house (And Cool Again)

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Developing and running mobile ad tech in-house: does anyone have time for that? Let’s talk about bridging the gap between advertisers and mobile app businesses that develop their own ad tech stacks. We’ll introduce our new SaaS-based holistic solution, Stack by Appodeal, that overcomes the market inadequacies and even provides access to an open source header bidding platform.

14:30 - 15:00
ENG&RUS

Ioana Hrenincuic, CEO, GameAnalytics

Global Benchmarks Analysis of Mobile Gaming Genres

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GameAnalytics is a flexible and free analytics tool designed to improve KPIs for indies, studios, and publishers. It helps them to drive more conversions, refine critical flows, and boost retention by making the right decisions based on data - not guesswork. Currently, GameAnalytics provides insights for nearly 40,000 studios in 70,000 different titles... reaching more than 1/3 of the world’s mobile gamers. In this talk, they reveal the latest industry trends for KPIs like retention, session length, ARPPU, and conversion - all at the genre level.

15:00 - 15:30
ENG&RUS

Felix Braberg, Head of Games, Adikteev

WHY YOU’RE PROBABLY WASTING YOUR RETARGETING BUDGET

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Waste not, want not. The past three years have seen a massive rise in the number of marketers adopting retargeting into their mobile growth stacks. Problem is, despite the rise in adoption, app marketers still haven’t mastered retargeting. Even worse – many marketers are making the same mistakes in both the execution and the measurement of their campaigns. With retargeting taking up such a large share of one’s budget getting it right is paramount. This session focuses on mistakes to avoid to help ensure you waste not.

15:30 - 16:00

Happy Hour sponsored by Adikteev

16:00 - 16:30
ENG&RUS

Aleksandr Bezobrazov, Marketing Director, Social Quantum

Ad Monetization for Non-Hypercasual

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What does a developer need to consider when introducing ads to non-hyper casual games? Real-life case studies from long-standing strategy hit Megapolis and farm-sim game Wild West: New Frontier.

16:30 - 17:00
ENG&RUS

Anton Buchelnikov, CEO, Apptica

Efficient UA Strategies in 2019: Overview, Ad Formats, Case Studies

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If you are a publisher, marketer or UA manager, you probably consider mobile market analytics as an important part of your job. We present the latest data on the in-app advertising market. We'll talk about Ad Network selection, best advertising formats, localization of creatives, and playable ad effectiveness.

17:00 - 17:30
ENG&RUS

Romain Escaich, Head of Publisher Development, Ogury

Maximizing App Monetization: 5 Uncommon Tips

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For gaming app developers, maximising returns from app monetization in today's constantly evolving ecosystem requires agile thinking. What's more, gaining key insights about your user audience while remaining in compliance with privacy legislation such as GDPR can be a difficult balancing act. In this session, Romain Escaich will share five uncommon tips for gaming publishers to achieve both, and a lot more.

17:30 - 18:00
ENG&RUS

Boris Burangulov, Lead of Product Analytics, Pixonic

Analytics: a Function or a Resource. How the Company’s Approach to Analytics Influences Performance

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A case study of two approaches to analytics in a company. Looking at Pixonic’s case we’ll see what’s the difference between the two approaches and what a company needs to interchange one for another.

21:00 - 02:00

Join us at the official party by Unreal Engine! All kinds of drinks, buffet dinner, live music band and a nice quiet terrace for networking will be awaiting. For Premium Pass holders only.

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09:30 - 11:00

Registration & Welcome Coffee sponsored by Matryoshka Games

11:00 - 11:30

11:30 - 12:00
RUS

Kirill Petrov, Founder & Managing Director, Just AI

Smart Speakers, Displays and Assistants – Voice Opportunities for Game Developers

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Amazon Alexa, Google Assistant and Yandex Alice are shaping a new ecosystem, such as the one that app stores have built up for mobile apps market once. Today smart speaker market is the most rapidly growing sector of consumer electronics ever – by the end of this year there will be over 250 million devices and a good part of them would have touch screens. Great opportunities are wide open – how to grab yours and how to break into the market?

12:00 - 12:30
RUS

Alexander Getman, Technical Specialist, Autodesk

Shotgun for Production Management in Games

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Autodesk covers the latest updates to Shotgun for games, and talks about onboarding Shotgun into Epic Games studio, including the technical and social challenges of introducing new tools.

12:30 - 13:00
RUS

Kesha Skirnevsky, CEO, Zebrainy

Associative Magnet or the Brand New Way to Sell the Game to Customers

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Associative magnet allows to create effecient commercial texts, videos, banners and descriptions for the stores and launchscreens. Materials created with the associative magnet, as tested, boost the conversion on 30-70%.

13:00 - 13:30

Coffee Break sponsored by Matryoshka Games

13:30 - 14:00
RUS

Konstantin Sakhnov, Managing Partner, Datcroft

Poducer's and Manager's Contribution to Succes of the Game Studio

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What's more important: to establish the workflow when you have the right people at the right places or to have a producer's overview of the product, it's target audience and market sector.

14:00 - 14:30
RUS

Ekaterina Putintseva, Marketing Manager, Appmetrica

Presenting Revenue Report in AppMetrica

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Long-awaited feature in AppMetrica now released. We will make a quick review on what revenue metrics you can easily control with new AppMetrica report, including ARPU, ARPPU, ARPDAU, Paying Users Share, AOV, LTV. And show how to get a solid view on your paying and non-paying users (segments, cohorts) and extract most valuable players from your audience.

14:30 - 15:00
ENG

Ivan Kozyev, Head of Analytics, Crazy Panda

Developing An Intelligent User Acquisition System

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The talk will give a look at the first attempt of developing an intelligent user acquisition system, covering aspects such as: what data you may need to build your own system; what methods should be used; and how to get reasonable results out of the entire thing. Ivan will share not just the stories of success, but also talk about failures that, admittedly, were aplenty.

15:00 - 15:30
RUS

Georgii Steshenko, Product Analyst, Wargaming

5 Common Delusions in Game Analytics

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Nowadays, each gaming company has built or is currently building its own analytics process. But many beginners standing this path, are not completely understand how things work. In my talk, I will try to highlight the typical misconceptions associated with integration of analytics at the stage of launching projects that I met in my practice.

15:30 - 16:00

Happy Hour sponsored by Adikteev

16:00 - 16:30
ENG

Olivier Le Bas, VP Business Development, Homa Games

Hyper Complexity Behind Hyper Casual

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They are in the top charts, they seem to be extremely simple, but they are in fact more complex than they look. Let's have a look inside HyperCasual games. Homa Games has successfully published 3 games in the top charts in 2019 and is willing to exchange about some of the ingredients of this success. From game design analysis to UA & Monetization techniques, we'll unveil some of the complexity hidden behind those not-so Hyper Casual games.

16:30 - 17:00
ENG

Lance James, Head of Production, Versus.Evil

Publisher and Developer Relations

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Working to improve communication and relationships between developers and publishers. What are some small things you can do to help improve the working relationships between both parties.

17:00 - 18:00
ENG

Montgomery Singman, VP of International BD, Shenzhen iDreamSky Technology

Deconstruction of Chinese Mobile Game Monetizations

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Monte Singman has been in the gaming industry in China for 16 years and works as the VP of International BD for the Chinese mobile game company, iDreamSky in Shenzhen, China. He presents an overview of the Chinese mobile game landscape, analyzes its opportunities and challenges, and recaps current Chinese government policies. Monte closes with overall insights about the the Chinese gaming industry.

21:00 - 02:00

Join us at the official party by Unreal Engine! All kinds of drinks, buffet dinner, live music band and a nice quiet terrace for networking will be awaiting. For Premium Pass holders only.

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Blue Hall Green Hall Purple Hall

10:30 - 12:00

Welcome Coffee sponsored by Matryoshka Games

12:00 - 13:00
ENG&RUS

Olesya Kozlovskaya, Industry Manager, Google
Kamila Shaidullina, Account Strategist, Google

Go Beyond Marketing: Insights on Asia, Creatives, Ad Monetization

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13:00 - 14:00
ENG&RUS

PANEL DISCUSSION: Hacking UA: How to Create Well-Performing Creatives at Scale

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The most important part of UA is creatives. Well-done creatives can significantly increase your performance and outperform your competitors. How best to build a sustainable creative process? How to create and test hundreds of new ideas and concepts every week? Which is better? Videos or banners? Please join our discussion where publishers and agencies share their experience of developing and maintaining massive creatives production for UA.

Moderator:
Evgeny Marchenkov, CEO, AdSide Media

Speakers:
Tatyana Bogatyreva, Director of UA, Gram Games
Ivan Doronin, CEO, Kosmos
Gleb Mashchenko, CBDO, RoasUp
Igor Zavaruev, CEO & Founder, AdQuantum

14:00 - 14:30

Coffee Break sponsored by Matryoshka Games

14:30 - 15:00
ENG&RUS

Nikita Zatsepin, Country Manager RU & CIS, BlueStacks

Competition is Fierce: Where to Find Highly Engaged Audience in 2019?

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As more and more quality mobile games come to market, the competition becomes even more fierce. And we’re not interested in just acquisition today, instead the main focus is to attract users with long retention and good LTV numbers. In this session we’ll cover how does the strategy look today and what is required to be adjusted if you want to succeed in 2019

15:00 - 15:30
ENG&RUS

Anton Fedchin, Head of Social Network, OK (Odnoklassniki)

Mobile Social Games. How to Succeed on the Fast Growing Market

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How OK gaming platform has changed over the past year. Developers' cases who have increased the profits from mobile games lately.

15:30 - 16:00
ENG&RUS

James Salins, CEO, Redbox Mobile

Understanding Consumer Behaviour Within the App Store

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Redbox Mobile have commissioned a Whitepaper, reviewing the global behaviour of consumers app store usage and habits. (based upon 1,500 app consumers from US, China and Europe). The whitepaper will be published at the same time as Whitenights and we will be highlighting the main findings from the study and how your app marketing strategy can be tailored based on these findings.

16:00 - 16:30
ENG&RUS

Tsahi Liberman, Head of Marketing & Business Development, Simpool

Game Economy & LTV Prediction Models

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Game Economy is tricky and complex, and not every game designer is capable of handling a well based balanced parameters that serves both the game owners, the players and the share holders. In order to maximize your revenues from your game, everything must tick like a Swiss watch, perfectly synced and ever changing, in control. There are several solutions in the market today to allow that, and in the talk, will be covered the methods, and the solutions.

16:30 - 17:00

Coffee Break sponsored by Matryoshka Games

17:00 - 17:30
ENG&RUS

Daniel McLaren, Design Lead, Playkot

How to Manage Game Design in LiveOps

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When your game is Live, how do you decide what to build next and what your players want? This talk will focus on how to get your Design team to create content for players and not Designers.

17:30 - 18:00

18:00 - 19:00

FAREWELL MINGLE! Join conference survivors for the last drink&hug

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10:30 - 12:00

Welcome Coffee sponsored by Matryoshka Games

12:00 - 12:40
ENG&RUS

Alexander Shilyaev, Lead Game Designer, Playrix

MATCH3 SECRETS. Challenges of Simultaneous Development of Several Match-3 Smash Hits

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How does Playrix approach match-3 development in their games? Alexander will talk about what makes Playrix titles different from each other, why they stand out from the crowd, and how the team manages to keep the projects unique and not copy themselves.

12:40 - 13:20
ENG&RUS

Anna Mokeeva, Game Designer, Playrix

MATCH3 SECRETS. Mini-Teams: Playrix Approach

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In this presentation, you’ll find out why Playrix decided to switch to a new team format and organize its work in very small teams. Anna will talk about what specialists make up such teams and reveal the most important trick here.

13:20 - 14:00
ENG&RUS

Mikhail Klyuev, Game Designer, Playrix

MATCH3 SECRETS. In-game Events: From Idea to ~~Failure~~ Release

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This presentation will showcase Playrix’s successes and failures of implementing new events in the game. Mikhail will use real-life cases from the team’s experience to demonstrate what challenges await you after the event launch, how you can overcome them, and what you can take into account while developing them in the first place.

14:00 - 14:30

Coffee Break sponsored by Matryoshka Games

14:30 - 15:30
ENG&RUS

Roman Garbar, Marketing Product Manager, Tenjin

Best Practices for Advertising and Monetization in Hyper-Casual Games

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Hyper-casual absolutely exploded in popularity in a recent years. Some calling it one of the biggest drivers of mobile growth. Despite this success, we should remember that hyper-casual games are really new and they demand a completely different approach in terms of advertising and monetization. There is no one better to talk about the best practices in this field than Tenjin. Tenjin is the marketing analytics platform which is empowering top hyper-casual developers with its tools and the knowledge base.

15:30 - 16:30
ENG&RUS

Deconstruction Workshop. Part I Game Industry Experts Will Deconstruct Games in Real Time Right in Front of You

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Game industry guru with different areas of expertise will deconstruct several games from the Developer Exhibition right in front of the audience. Experts will share their perspective on the games with regard to game design, game mechanics, monetization, and game cycle. After that, the expert committee will announce the verdict and reward the winners.

Everyone in the audience will get a chance to take part in the discussion and select a team that will receive the Audience Choice Award.

Experts:
Allan Cudicio, Lead Game Designer, Wooga
Vera Velichko, CEO, Owl Studios
Alexandra “Alphyna” Golubeva, Narrative Designer, Ice-Pick Lodge

Host:
Maxim Fomichev, Producer, Pixonic

16:30 - 17:00

Coffee Break sponsored by Matryoshka Games

17:00 - 18:00
ENG&RUS

Deconstruction Workshop. Part II Game Industry Experts Will Deconstruct Games in Real Time Right in Front of You

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Game industry guru with different areas of expertise will deconstruct several games from the Developer Exhibition right in front of the audience. Experts will share their perspective on the games with regard to game design, game mechanics, monetization, and game cycle. After that, the expert committee will announce the verdict and reward the winners.

Everyone in the audience will get a chance to take part in the discussion and select a team that will receive the Audience Choice Award.

Experts:
Allan Cudicio, Lead Game Designer, Wooga
Vera Velichko, CEO, Owl Studios
Alexandra “Alphyna” Golubeva, Narrative Designer, Ice-Pick Lodge

Host:
Maxim Fomichev, Producer, Pixonic

18:00 - 19:00

FAREWELL MINGLE! Join conference survivors for the last drink&hug

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10:30 - 12:00

Welcome Coffee sponsored by Matryoshka Games

12:00 - 12:30
ENG

Neo Miao, Director, Mobile Services (Europe), Huawei Consumer Business Group

How to Differentiate Your Business and Succeed in It With the Help of HUAWEI’s Leading Technologies

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HUAWEI has the leading technologies like 5G and other cutting edge innovations which allows its partners to open more capabilities to enhance the solutions and the product itself and also to connect with the global user community.
HUAWEI AppGallery is an official Android App Platform, which plays an important role in HUAWEI Mobile Services current strategy. HUAWEI AppGallery enriches mobile life of more than 500 million users in more than 170 countries with premium services. Growing fast and becoming an important part of users’ lives, HUAWEI Mobile Services has the aim to build the bridge between your content and the global user community to shape an open and collaborative digital ecosystem.

12:30 - 13:00
ENG

Rachel Zalta, Global Insight & Research Lead, Taboola

Breaking the Glass Ceiling: How to Bring a New Audience to Your Game Through Native Advertising

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Gaming companies always want more players, but how do they successfully reach them and drive traffic to their registration pages? Goodgame Studios, a leading maker of free-to-play online games, recently teamed up with Taboola to explore how it could get more quality users and improve the engagement of existing users. Find out how Taboola used its content-discovery platform to drive quality traffic to Goodgame Studios' landing pages and achieve its ROI goals.

13:00 - 13:30
ENG

Shai Amoyal, Project Manager, Nurogames

Games on Command - How Army Service Taught Me to Produce Games

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Production for games can be an arduous and taxing affair. However, as counter-intuitive as it may seem, it actually resembles army service in many ways. In his talk, Shai will discuss how the ever-changing landscape of game development is very similar to serving in the army, what are some common pitfalls of management and leadership that are still utilized and how can we learn from it to improve game development.

13:30 - 14:00
RUS

Anatoly Sharifulin, CEO, AppFollow

Strategies to Grow Gamers’ Loyalty and Retention Rate

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How do you foster loyalty among spoiled gaming audience? How can you make sure they keep coming back considering ton of new games being launched every day? There are a few things that you can do to make your users happy that will be covered during this talk.

14:00 - 14:30

Coffee Break sponsored by Matryoshka Games

14:30 - 15:00
ENG

Erno Kiiski, Chief Game Analyst - US, GameRefinery Oy

East vs West - Comparison Analysis of Genres, Visuals and Brands

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During this talk we'll be comparing the US mobile game market with China, Japan and South Korea and focus on their differences in various areas. We'll be covering, which genres, game features & mechanics, IPs/brands and visual styles are hot (and which are not) in these four markets and how they differ from each other.

15:00 - 15:30
ENG

Artur Davydenko, App and Gaming Business Development Manager, Google

Smart Ad Monetization: increase Retention, Revenue, Ratings.

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New ad monetization trends from different countries and products. Latest monetization strategies and tools. Insights and new cases from developers.

15:30 - 16:00
RUS

Sergey Kopov, Founder, 0xGames

Game Design of Open Economy Games

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I want to tell about features of such kind of games on the examples of our games and other companies. I'll make review background and future prospects.

16:00 - 16:30
RUS

Galyna Iefremova, COO, Bini Bambini

Kids Games Monetization Tips and Tricks

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Kids game industry is considered complicated for business. Kids are not making purchases. Most monetization models are hardly applicable for kids games. Galyna will share the story of BiniBambini that managed to grow four times in revenue in less than a year producing apps only for small kids.

16:30 - 17:00

Coffee Break sponsored by Matryoshka Games

17:00 - 18:00

18:00 - 19:00

FAREWELL MINGLE! Join conference survivors for the last drink&hug

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White Nights St. Petersburg'19 Floor Plan

map

Event Location

Lenexpo Exhibition Complex,
Pavilion 7
Bolshoy pr.V.O.103,
199106
St. Petersburg, Russia

Russian Visa

You must have a valid Russian visa to enter the country.

Please note that the following information is for the citizens of the EU countries, the USA, the UK, Canada, Australia, New Zealand and Japan. If you are a citizen of any other country, please contact us at welcome@wnconf.com to learn more about getting Russian visa in your particular case.

To apply for a Russian visa you will need to obtain a visa invitation letter. We can help you get one as we work with an authorized travel agency.
To receive a visa invitation letter, please follow the steps:

1 Pay the $30-fee

2 Fill out the application form

It will take one working day to get an invitation letter.

Please keep in mind that an invitation letter is NOT a visa - you'll have to apply to the Russian embassy. So please plan accordingly. You don't need a hard copy of an invitation letter to apply for a tourist visa.

"The White Nights is the best, the most productive and the most atmospheric event in the Russian game industry."

VK.com

Maxim Babichev

"The entire trip was a blast and a great experience - I went through and entire box of freshly printed business cards, something I've never done at a show before!"

FireProof Studios

Barry Meade

"Wonderful event! Everything was spot on, the location, the organisation, the people, the parties - all!"

Miniclip

Andre Pais

"I have been to many conferences in the USA, Canada, Brazil, etc and this one was very impressive."

King

Sabrina Carmona

"Very professional and world-class audience, a lot of contacts and insights "

Microsoft

Romuald Zdebsky

"We met with new developers and got some good leads out of it"

GameHouse

Leo Kraan

"There is some incredible developer talent in Russia. A great event!"

Electronic Arts

Ed Rumley

"A well-organized conference!"

Big Fish

Julia Kelson

"An absolutely cracking conference. A really good event, one of the best in my opinion."

Flurry

Richard Firminger

"WNCONF has a great developer focus and gathers the best professionals. Moreover, it has the best parties and post-conference gatherings"

Chartboost

Pepe Agell

CONTACT US

CHAIR OF THE ORGANIZING COMMITTEE

JULIA LEBEDEVA

JULIA LEBEDEVA

julia.l@nevosoft.ru

GENERAL INQUIRIES / COORDINATOR

ELENA SIDOROVA

ELENA SIDOROVA

elena@wnconf.com
elenassidorova
elenassidorova
+7 960 277 78 91

Questions regarding program, sponsorship, payments.

GENERAL INQUIRIES / COORDINATOR

EGOR ERSHOV

EGOR ERSHOV

egor@wnconf.com
egor_ershov
yegor.yershov
+7 911 094 96 40

Questions regarding program, sponsorship, logistics.

GENERAL INQUIRIES / COORDINATOR

MARIA VASILEVSKAYA

MARIA VASILEVSKAYA

maria@wnconf.com
maria_vasilevskaya
mariamarimary
+7 921 655 65 83

Questions regarding media partnership, press accreditation, international delegations participation, logistics.

GENERAL INQUIRIES / COORDINATOR

LYUBA BORODULINA

LYUBA BORODULINA

lyuba@wnconf.com
lu_bash
lubkin_boro
+7 904 215 48 01

Questions regarding Developer Exhibition, Deconstruction Workshop, volunteering.

For general inquiry please contact us at welcome@wnconf.com

White Nights St. Petersburg'19

Become a Volunteer Applications are accepted until May 31, 2019.