White Nights: Business Conference for Game Industry

Business Conference for Game Industry

JUNE 28 — 29, 2018

Tickets Attendees

1600+

attendees

45+

countries

200+

booths

70+

speakers

location

St. Petersburg, Russia

1600+

attendees

200+

booths

70+

speakers

45+

countries

location

St. Petersburg, Russia

WHITE NIGHTS CONFERENCE SPEAKERS

Alexey Sobolev

Mikael Haveri

Ahmad Azadvar

Silvia Buermann

Miley Chen

Alexey Savchenko

Timo Soininen

Natalie Portier

Chris Keeling

Jan-Peter Ewert

Anastasia Selchuk

Mikael Leinonen

Roman Mardo

Dmitry Martynov

About

The White Nights Conference is an international business conference for game industry with the content across mobile, PC, console, web, AR and VR. The White Nights events attract influential game industry professionals and take place four times a year in February (Prague), in April (Cyprus), in June (St. Petersburg) and in October (Moscow). Every year more than 4,000 visitors all together attend the conference.

White Nights St. Petersburg – June 28-29, 2018.
White Nights Moscow – October 16-17, 2018.
White Nights Berlin – February, 2019.

Industry-leading companies like King, Obsidian, Supercell, Rovio, Bandai Namco, Big Fish, Wargaming, Playrix, Pixonic, Facebook, Google and many others have already attended.

The agenda includes two atmospheric networking parties: the welcome pre-party on the day preceding the event and an all night party after the first day. The unique thing about this conference is that it doesn't start early in the morning which helps developers to have a more productive business day.

The White Nights Conference is organized by Nevosoft, a St. Petersburg based casual game developer and publisher.

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White Nights St. Petersburg'18 Program

Archive Speaker Submission

Blue Hall Green Hall Purple Hall

09:30 - 11:00

Registration & Welcome Coffee sponsored by Social Quantum

11:00 - 11:30
ENG & RUS

Silvia Buermann, Head of Central Europe, App Annie

Mobile Gaming Continues to Push New Boundaries

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In this session, App Annie will present an aerial view of the mobile gaming industry. The speaker will share the latest developments and innovation in the mobile games market and discuss how it is expected to develop in the months and years ahead. Looking at a Worldwide level and Specific markets, App Annie will highlight which regions and categories offer publishers the largest and fastest growing opportunities and also how they expect new platforms and emergent technologies to further expand the app economy.

11:30 - 12:30
ENG & RUS

Jan-Peter Ewert, Business Development & Legal, Valve GmbH

Steam Update 2018

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PC keeps growing as a market for both mainstream and indie games. At the same time Steam has changed substantially. We'll discuss new challenges and opportunities in this environment and end with a Q&A session.

12:30 - 13:00
ENG & RUS

Ahmad Azadvar, User Research Project Manager, Ubisoft Massive

Perception of Need Satisfaction & New Generation of Open-World Games

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In this session we introduce a game evaluation tool that we have developed based on Self-determination theory at Ubisoft Massive early 2015 and the journey from conception to its widespread use in almost all Ubisoft major titles today and benchmarks of over 20 open-world simulators in the game industry.

13:00 - 13:30

Coffee Break sponsored by Social Quantum

13:30 - 14:00
ENG & RUS

Yuriy Naydenov, Senior Blockchain Architect, Waves

Blockchain: New Fuel For Your Gameplay

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Cryptokitties have made a big splash with some of the in-game assets selling for over a hundred thousand dollars apiece, but is there something in Blockchain for traditional games? Expect a full “user’s manual” on Blockchain - overview of available protocols, possible gameplay applications, resources required for implementation and related costs.

14:00 - 15:00
ENG & RUS

PANEL DISCUSSION: Betting Big on Blockchain in Game Industry. Is It Worth It?

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While watching Bitcoin's price run has become more exciting than football for many, the value that cryptocurrency can provide outside of the trading realm is becoming evident within the billion-dollar gaming industry. More and more game developers build on games on blockchain. At the same time investing in cryptocoins or tokens is highly risky and the market is largely unregulated. This panel discussion will focus on the questions that developers, investors, and business owners are asking themselves now. How can they benefit from implementing blockchain technology into games? What would be the prime mover advantage in this case? What cryptocurrencies should be used? Which marketplace to opt for? How will that influence the sales of virtual items? Our speakers will share their experience and even case studies!
Speakers:

Evgeny Glariantov, Founder, FREED;
Vladimir Tomko, Founder, Blockchain Cuties;
Sergey Kopov, Founder, 0xGames,
Ben Robson, Marketing & Communication, GamerToken;
Vadim Bashurov, Game Developer & Evangelist, Corona.

15:00 - 15:30
ENG & RUS

Timo Soininen, CEO & Co-Founder, Small Giant Games

How Can a Small Mobile Game Studio Break Into Sustainable Top Grossing Positions Globally?

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In this session Timo will share the story of Small Giant Games of how they managed to break into sustainable top grossing positions globally, as well as give some tips.

15:30 - 16:00
ENG & RUS

Kirill Shabordin, CTO, Social Quantum

Prototyping vs. Proof of Concept in Game Development

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In this session, Kirill will talk about the difference in Prototyping vs. Proof of Concept and what Minimum Viable Product term is all about. He will share his opinion on how to calculate the real cost of prototyping. Also, Kirill will touch on singularity in game development and what the difference is between “fast” and “on-time”.

16:00 - 16:30

Sparkling Hour by AdColony

16:30 - 17:00
ENG & RUS

Anastasia Selchuk, UA Lead, Pixonic

How to Test a Game and Predict its Demand Before the Release

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It’s possible to estimate the relevance of the game among potential players while developing the project. Pixonic UA Lead Anastasia Selchuk will tell you how to analyze and understand your target audience before the release, and will also break down the subtleties of testing.

17:00 - 17:30
ENG & RUS

Julia Kudrina, Project Manager, Game Insight

The Tribez are Back

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Don’t just deliver more of the same: give your players something better. Game Insight Project Manager Julia Kudrina discusses the ups and downs of releasing a sequel to a hit franchise, and what solutions allow you to create a completely new title in a common genre like city builders.

17:30 - 18:00
ENG & RUS

Mike Hines, Developer Evangelist, Amazon

Increasing User Engagement with Competitive Gaming

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This presentation Mike Hines makes the case for how competitive experiences increase social engagement and user retention, and shares data on just how big competitive gaming is getting, including data on where the money is coming from and where the players are. If you are wondering how to implement competitive gaming features in your current or past projects, Mike will introduce some tools (from Game Spark and Amazon) to help you land your game in the competitive game space, and discuss what kind of competitions are working for what kind of games in the Amazon Appstore.

21:00 - 04:00

Join us at the super networking party at the three-mast sailboat FLYING DUTCHMAN! Dinner buffet, all kind of drinks, awesome band playing and the best view in town. For Premium Pass holders only.

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09:30 - 11:00

Registration & Welcome Coffee sponsored by Social Quantum

11:00 - 11:30

11:30 - 12:30
ENG & RUS

Dmitri Martynov, Head of Google Play Apps and Games, Russia and CEE & Roman Mardo, Google Play Games Business Development Manager CEE, Google

Google Play - Everything You Wanted to Know But Were Afraid to Ask

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Join Google's Dmitri Martynov and Roman Mardo for an informal discussion on all things games related. Meet the Google Play team and take the opportunity to ask the questions you've always wanted to get an answer to!

12:30 - 13:00
ENG & RUS

Natalie Portier, COO, Appodeal

Mobile Ad Monetization: State of the Market

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The mobile ads market is changing at a lightning speed, and the only way to stay up-to-date is to ask those who face its challenges on a daily basis. Natalie Portier, an industry expert, will cover the ad demand performance results of Q1 2018, discuss GDPR’s effects on mobile app publishers, as well as share the exciting news on in-app header bidding.

13:00 - 13:30

Coffee Break sponsored by Social Quantum

13:30 - 14:00
ENG & RUS

Diana Platonova, Business Development, MyTona

Customising for Your Audience: How Game Art Affects Monetization

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It is hard to underestimate the importance of monetisation in gaming industry. There are lots of conventional strategies such as in-app ads or purchases but there is no one right answer for the best monetisation strategy, it all depends on a game. In this talk the speaker will share a practical example of something that really worked for MyTona and may work for you as well. MyTona's game Seekers Notes is one of the most beautiful free-to-play mobile game in the genre of hidden object, and the company decided to use this asset, how?

14:00 - 14:30
ENG & RUS

Keenan Timko, Publisher Account Director, MoPub (Twitter)

Hedgehog in the Fog: Navigating the New Nebulous Publisher Landscape

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These days, there seems to be an ever growing list of complex challenges publishers must overcome to monetize an app. In this session, we will be joined by publishers to discuss how they have dealt with the difficulties of GDPR, Viewability, and other foggy topics, while remaining focused on their business.

14:30 - 15:00
ENG & RUS

Leonid Eletskikh, Head of Sales Eastern Europe, adjust

The State of Mobile Attribution

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Leonid will be discussing the latest trends in mobile ad attribution, and how Adjust has been adapting to the ever-changing environment. The newest features and trends in the industry will be explained through Leonid’s experience at a company sitting on the forefront of the mobile marketing world.

15:00 - 15:30
ENG & RUS

Nadav Ashkenazy, VP Global Publisher Partnerships & Sales Developer Solutions, ironSource

The Ins and Outs of Ad Monetization: How to Supercharge Your Game Revenue

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This session will take a deep dive into ad monetization implementations, addressing the critical attention gap between ad monetization and IAPs. Nadav will look at which ad formats work best with which game categories (such as slots or hyper casual), and what placements work best for both user experience and revenue. He will also look at the core KPIs which developers need to be monitoring in order to take their game monetization to the next level - for example looking at IPM (installs per thousand impressions), Engagement Rate, and Usage Rate, which many developers don't take account of. Participants will leave with specific takeaways on how to improve their ad monetization game, no matter what game they have.

15:30 - 16:00
ENG & RUS

Alex Issakova, Senior Customer Success Manager, EMEA, Liftoff

Which Ad Won?

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Join Liftoff as we put your knowledge of mobile ad creative to the test in this gamified session. Do you have what it takes to distinguish the winning ads from the losers? Find out as we showcase A/B tested mobile ads and encourage you to weigh in with your picks. Come learn which ad creatives work best in the world of mobile games. Audience participation is highly encouraged!

16:00 - 16:30

Sparkling Hour by AdColony

16:30 - 17:00
ENG & RUS

Alexey Savchenko, Licensing Manager, Epic Games

Business Development and Investment 101

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The talk presents a number of cases and tips and trick to successful business development, deal making and communication with funding parties for developers. Mostly based on relevant experience of Epic Games program of introducing UE4 developers to funds, publishers and other beneficial market opportunities.

17:00 - 17:30
ENG & RUS

Alexander Lukin, Product Manager / Oleg Kapitonov, CEO, AppMetrica / Black Bears

Building Individual Player Profiles. BlackBears Studio & AppMetrica Case Study

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For this case we will review how the Drilla game implements AppMetrica user profiles. We'll discuss how to design profile attributes that will tell you about the individual characteristics of a particular player (gender, completed levels, purchased artifacts, time in the game, average score, etc.). Then go to analytics! You'll see how to take advantage of User Profiles Report & List to get new intuitive lifetime metrics in your everyday analytics check-up and study user experience like you know each gamer personally.

17:30 - 18:00
ENG & RUS

Jan Kavan, CEO & Developer, CBE software

Designing Meaningful Narrativity: Let Your Game Stand Out from the Crowd

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To fight an endless flood of new or announced games, a good narrative design can be a vital part how to attract attention of the public and media alike. This talk is focused on both internal design aspects dealing with meanings, emotions and nonlinearity while tackling issues like using local folklore, real world locations and history to bring additional angles for getting a good press coverage. The talk will offer unique under-the-hood insights using our Unreal Engine based upcoming game "Someday You'll Return".

21:00 - 04:00

Join us at the super networking party at the three-mast sailboat FLYING DUTCHMAN! Dinner buffet, all kind of drinks, awesome band playing and the best view in town. For Premium Pass holders only.

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09:30 - 11:00

Registration & Welcome Coffee sponsored by Social Quantum

11:00 - 11:30

11:30 - 12:30
RUS

Alina Chernetsova, Client Solutions Manager, Global Gaming & Igor Pashchenko, Client Partner, Global Gaming, Facebook

Facebook Solutions to Grow Your Player Base

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This session will give a high-level overview of Facebook ad products that can be utilised to grow player base. Case studies will be discussed to highlight the impacts of these solutions and how real companies benefitted from them. Please note that pre-registration is required.

12:30 - 13:00
RUS

Aleksey Rumyantsev, Competitive Analyst, Wargaming

The Role of Competitive Intelligence Department in Wargaming

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This session covers the responsibilities of Competitive Intelligence team in Wargaming. Aleksey will talk about identifying and exploring new markets, concepts and genres using market data and providing consumer insights to support strategic decision-making in game design, development and publishing departments.

13:00 - 13:30

Coffee Break sponsored by Social Quantum

13:30 - 14:00
RUS

Elena Egorova, Senior International Business Developer, myTarget

Marketing Strategies and Success Stories in Gaming

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Strategies for casual, hardcore and midcore mobile games, case studies and success stories. How to insrease the number of installs, user retention and engagement in no more than 3 months.

14:00 - 14:30
RUS

Ivan Kozyev, Head of Analytics, Crazy Panda

Machine Learning Algorithms in Marketing Analytics

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This session will briefly review most common machine learning algorithms. Then, in detail, will be shown how to use those algorithms with benefits, how to insert them in running processes and start to use them efficiently in marketing analytics based on Crazy Panda experience. Also, we will cover most common obstacles and reasons for the lack of a general dominance of such algorithms in seemingly friendly area.

14:30 - 15:00
RUS

Sergei Rakovsky, Manager Russia & CIS & Vasily Pantyukhin, Solutions Architect, Amazon Web Services

AWS for Gaming: Practical Cases

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Why are the leading gaming companies using AWS? The speaker will share some tools for game developers, practical use-cases and customer success stories.

15:00 - 16:00
ENG

Ivan Jiang, CEO & Keyness Cheng, Head of Global BD & Alexander Monsma, Head of Europe, Merculet

Empowering Game Industry With Blockchain: a Turn-Key Solution to Tokenize Operation

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In this session, Merculet will present a turn-key solution to tokenize operation which empowering game industry with blockchain technology. In Merculet’s solution, the developer could define game player's attention value and reward them according to it within just five steps. Furthermore, each game can be linked and integrated with its peers in a blockchain-based ecosystem to enjoy the growth of the value-driven economy. Meanwhile, Merculet will also present their products: SaaS Platform and Simplet (Digital Asset Wallet) and discuss the win-win situation along with Blockchain+Game industry. Come and join the adventure to the world of value-based Internet!

16:00 - 16:30

Sparkling Hour by AdColony

16:30 - 18:00
ENG

Closed Session Focused on the iOS Platform

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International speakers will run an invite-only session focused on latest updates, exploring new opportunities on iOS, watchOS and tvOS for game developers. Only 30 people will be able to attend, and due to high demand the attendance may be limited to one person from a team. Apply through this form.

21:00 - 04:00

Join us at the super networking party at the three-mast sailboat FLYING DUTCHMAN! Dinner buffet, all kind of drinks, awesome band playing and the best view in town. For Premium Pass holders only.

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Blue Hall Green Hall Purple Hall

10:30 - 12:00

Welcome Coffee sponsored by Social Quantum

12:00 - 12:30
ENG & RUS

Chris Keeling, Advisor to the CEO, Wargaming.Net

Innovation in Games

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How do successful businesses innovate in crowded markets? What kind of innovation framework is right for your company? How does innovation create disruption?

12:30 - 13:30
ENG & RUS

Alexey Sobolev, Games Business Development Manager, Google

Going Global by Being Local: Market Insights & Best Practices

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What makes a good quality game for people around the world? What are some of the best practices to take advantage of the global opportunity offered by Android and Google Play? Hear from the Google Play team how you can unlock success for your games, both in Russia and Central & Eastern Europe, as well as in other key mature and emerging markets globally.

13:30 - 14:30
ENG & RUS

PANEL DISCUSSION: Chinese Market Opportunities

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China is fast becoming one of the most critical markets for mobile games. But many developers and publishers find it difficult to navigate the different rules, regulations and cultural preferences of the Chinese app stores. When it comes to launching and promoting games in China, there are a lot of differences should be considered beyond language. At this panel discussion, we will try to cover significant opportunities and peculiarities of the Chinese game market.
Speakers:

Miley Chen, Mobile Business Development, NetEase;
Mikael Leinonen, CEO, MyGamez;
Erick Fang, CEO, Mintegral;
Alexey Shcherbakov, CBDO, Pixonic;
Donald Tang, CEO, Apptutti.

14:30 - 15:00

Coffee Break sponsored by Social Quantum

15:00 - 15:30
ENG & RUS

Alexander Shmyrov, Producer, Game Insight

Guns of Boom and Danny Trejo Case: How to Integrate a Brand Into a Game in a Proper Way

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Aleksander Shmyrov from Game Insight will talk about the extending role of in-game events in top titles operational process. Join the talk to know how Game Insight uses in-game events to develop our games; why in-game events are getting more complex now; and why we invited Danny Trejo, a Hollywood star, to be the face of one of Guns of Boom events.

15:30 - 16:30
ENG & RUS

PANEL DISCUSSION: eSports

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Speakers:

Alex Kuznetsov, Program Manager, Wargaming;
Nikita Bokarev, CMO, eSforce;
Alexander Schepilov, Head of Films & Gaming Marketing, VK;
George Dobrodeev, Head of Marketing, Epic Games.

Moderator:
Maxim Koltonyuk, Board member of Belarus Esports Federation

16:30 - 17:00

Coffee Break sponsored by Social Quantum

17:00 - 18:00

18:00 - 19:00

Indie Game Cup: Awards Ceremony and Super Raffle!

10:30 - 12:00

Welcome Coffee sponsored by Social Quantum

12:00 - 12:30
ENG & RUS

Egor Danilov, Deputy Head of Russian Social Network OK.ru, Head of Gaming Division, Odnoklassniki

Ultimate Guide to Getting Free Traffic and Making Money from OK.ru

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Odnoklassniki’s new Head of Gaming Division Egor Danilov will speak about the unique life hacks of getting free gaming traffic from OK.ru. He’ll talk through new opportunities for game developers and will share some news about mobile games in the social network. Egor will also disclose revenues of mobile HTML5 game developers for the first time and will speak about the growth rate of OK’s mobile game platform. You’ll learn why the mobile games market is so similar to the PC gaming market several years ago and what lies ahead of the games in social networks

12:30 - 13:00
ENG & RUS

Vadim Bashurov, Game Developer, Evangelist, Corona

How to Become a Millionaire: Three Success Stories of GameDev Beginners

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The speaker will share the stories of three games made by gamedev beginners and will show the projects to the audience. The maker of the legendary retro-game Pole Chudes will try to answer the main questions for newbies. Can a game become a hit if it’s code is not so great? Do you need to have a high quality code for your game to become a hit? How old should a game developer be? Can a nonprofessional become a millionaire?

13:00 - 13:30
ENG & RUS

Alexandra Radchenko, Head of Research Department, Playtestix

PUBG: Life Before and After the Release

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The research was conducted on the basis of statistical positions analysis, identifying of the unique mechanics and comparison with both top games (Dota, CS) and referenсes (Arma, H1Z1, Fortnite). The report will reveal UX layers of player retention in 2017 and 2018: mass interview of the target audience about beta and the release version. Feedback players by mechanic, gameplay and attracting components. What would be with the game in 2018?

13:30 - 14:30
ENG & RUS

PANEL DISCUSSION: Influencer Marketing: Do’s and Don’ts

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Influencer marketing has become a must for many game developers and publishers. How to understand its ROI? What is the correct way to measure it? How to choose influencers that will be right for your brand? How to determine whether they’re a perfect fit and what are the red flags to look out for? How to keep them engaged? Which channels are the best? Agency or no agency? Join us at this panel discussion to get answers to these questions and more.
Speakers:

Ilya Borodin, CBDO, Yoola;
Regina Tsvyrova, Head of Influencer Marketing, Zorka.Mobi;
Andrey Skochok, Bloggers relations, Mail.Ru Group;
George Dobrodeev, Head of Marketing, Epic Games;
Tatiana Ivanova, Producer/CEO, Vidfest/Hello Blogger.

Moderator:
Maxim Koltonyuk, PR & Influence Marketing expert.

14:30 - 15:00

Coffee Break sponsored by Social Quantum

15:00 - 15:30
ENG & RUS

Nikita Zatsepin, Country Manager RU & CIS, BlueStacks

Building The Fastest Growing Gaming Platform on PC: Lessons We Have Learned

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In this session, we’ll cover the recent mobile-on-PC market trends, we’ll dive into the issues that both midcore+ users and developers are facing today, we will also address how we evaluate and handle these issues - and last but not least why in today’s world competitive mobile gaming can’t stand a chance against PC.

15:30 - 16:00
ENG & RUS

Alex Moukas, Founder & CEO, wappier

Users Acquired... Now What? Mastering Your Game's Loyalty & Pricing

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Established Industries, Multinationals, the Fortune-500 companies around the world use Processes and Systems that deliver 30-50% revenue increase from existing customers. Why are they virtually non-existent in the Mobile Gaming World? It’s cheaper to retain an old user than acquiring a new one, right? For the first time in history 50-people companies are called to manage millions of users; this cannot happen with typical marketing automation, segmentation and workflows. Case studies show it’s time to start thinking of ways to reduce user churn and increase revenue from existing customers.

16:00 - 16:30
ENG & RUS

Guy Ulmer, Platform Technology Specialist, Plarium

How to Plan Mobile Game Production with Advanced Device Research

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With billions of mobile devices worldwide and over 16,000 unique models, researching the market is a complex task. In this talk, Guy will demonstrate how Plarium uses tools provided by Google, Unity and other available data to plan game production, and target hardware for game testing and QA.

16:30 - 17:00

Coffee Break sponsored by Social Quantum

17:00 - 18:00
ENG & RUS

Anatoly Sharifulin, CEO, AppFollow

How to Improve Conversion Rate: ASO, Ratings, Reviews

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In his presentation the speaker will touch on such topics, as conversion rates for games in App Store and Google Play, text optimization and graphic optimization. Also, he will talk about page optimization and average rating and popular reviews. In addition, the speaker will explain why responsing to reviews is an important task for developers.

18:00 - 19:00

Indie Game Cup: Awards Ceremony and Super Raffle in Blue Hall!

10:30 - 12:00

Welcome Coffee sponsored by Social Quantum

12:00 - 12:30

12:30 - 13:00
RUS

Anna Viugina, Producer & Product Manager, Fotostrana

F2P Monetization: Customer Segmentation as a Tool to Increase Revenue

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Different kinds of players have different purchasing powers - some pay more, some pay less. Game developers struggle to find a fine balance between the well-paying and low-paying customers, so that everyone can fun playing the game and spend money. This report will tell you about some of the tricks we applied to a game called "Caramel", in order to boost the income off well-paying audience without losing revenues from the low-paying players.

13:00 - 13:30
RUS

Maks Malygin, Co-Founder, krem productions

How to Use Videos for Promotion of Your Game

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In this session, co-founder of krem.productions will tell you how they create commercial videos, game trailers and how use it in game promotion.

13:30 - 14:30
RUS

Deconstruction Workshop Part I. Game Industry Experts Will Deconstruct Games in Real Time Right in Front of You

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Every game developer knows what a bumpy road it is to create an interesting and successfully operating project. You've put your time, money and soul into creating a work of art, but are you sure that what you have now is something that will gain success in the highly competitive market tomorrow? Four game industry experts will help you look at it from an independent angle and will deconstruct four games in real time right in front of you. They will treat each game as a system that either works well or poorly. They will share their opinions on game design, monetization, game mechanics, game cycles and social aspects. Join the deconstruction live show! Please note that it will be held in Russian only.

14:30 - 15:00

Coffee Break sponsored by Social Quantum

15:00 - 16:30
RUS

Deconstruction Workshop Part II. Game Industry Experts Will Deconstruct Games in Real Time Right in Front of You

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Every game developer knows what a bumpy road it is to create an interesting and successfully operating project. You've put your time, money and soul into creating a work of art, but are you sure that what you have now is something that will gain success in the highly competitive market tomorrow? Four game industry experts will help you look at it from an independent angle and will deconstruct four games in real time right in front of you. They will treat each game as a system that either works well or poorly. They will share their opinions on game design, monetization, game mechanics, game cycles and social aspects. Join the deconstruction live show! Please note that it will be held in Russian only.

16:30 - 17:00

Coffee Break sponsored by Social Quantum

17:00 - 17:30
ENG

Vitor de Magalhaes, Business Development, Improbable

Unreal Without Limits - Go beyond a Single Unreal Server with SpatialOS

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Have you ever been limited in your game design by traditional server technology? Improbable will talk about its product SpatialOS and how it allows people to overcome the challenges in creating more complex online games. The session will then go into a deep dive about how we are unlocking the power of SpatialOS for Unreal developers and showing some of what is possible.

17:30 - 18:00
RUS

Mike Rafiienko, CEO, Zombie Dynamics

From Zero Budget to Nintendo Switch Exclusive Release

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How to start zero budget project and turn it into gainful employment. How to turn your buddies into employees with no disrespect. What is a project roadmap and how to not screw it up. Here is a helpful guide to indie devs based on our own experience with zombie shooter "Garage".

18:00 - 19:00

Indie Game Cup: Awards Ceremony and Super Raffle in Blue Hall!

White Nights St. Petersburg'18 Floor Plan

Location Sponsors

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Event Location

Lenexpo Exhibition Complex,
Pavilion 7
Bolshoy pr.V.O.103,
199106
St. Petersburg, Russia

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Russian Visa

You must have a valid Russian visa to enter the country.

Please note that the following information is for the citizens of the EU countries, the USA, the UK, Canada, Australia, New Zealand and Japan. If you are a citizen of any other country, please contact us at welcome@wnconf.com to learn more about getting Russian visa in your particular case.

To apply for a Russian visa you will need to obtain a visa invitation letter. We can help you get one as we work with an authorized travel agency.
To receive a visa invitation letter, please follow the steps:

1 Pay the $30-fee

2 Fill out the application form

It will take one working day to get an invitation letter.

Please keep in mind that an invitation letter is NOT a visa - you'll have to apply to the Russian embassy. So please plan accordingly. You don't need a hard copy of an invitation letter to apply for a tourist visa.

"The White Nights is the best, the most productive and the most atmospheric event in the Russian game industry."

VK.com

Maxim Babichev

"The entire trip was a blast and a great experience - I went through and entire box of freshly printed business cards, something I've never done at a show before!"

FireProof Studios

Barry Meade