I've dreamt of making the games that would change according to the player's personal skills, preferences and desires for a long time. In SberGames we aim to realize this dream and create personalized games with unique UX using our data platform.

War Robots LiveOps overview: what is LiveOps and how we utilize it, how the players see it, how to make operation process smooth and effective.

Creative is the key to successful user acquisition and has significantly evolved in the last several years. Now we see a full spectrum of different types of creatives. Starting from basic banners and gameplay videos through 2D/3D meta-gameplay videos up to well-polished custom-animated videos, CGI videos, and playable ads.

We did a research on the gaming industry and interviewed over 2,000 people to come up with a portrait of a game user in Russia. Ranking #8 among the world's largest internet population and #4 largest gaming market in 2020 in terms of app installs, Russia provides huge opportunities for clients interested in growing their business globally.

The continuation of Ketchapp's 3C (Camera, Control, Characters) in Hypercasual series

SKAdNetwork offers partial measurements and raises an issue of missing data points.
AppsFlyer's ecosystem requires and deserves more, so we work hard to ensure that our products don't simply handle, but overcome these limitations.
PredictSK is AppsFlyer's solution to these issues, helping app developers determine campaign success and drive maximum LTV, while maintaining user privacy.
Join us for an exclusive and intimate workshop as AppsFlyer's experts Elvira Rybina and Elena Levi walk you through AppsFlyer's predictive analytics solution.
PredictSK not only allows app marketers to make fast optimization decisions, but also communicate with Apple's SKAdNetwork in a way that brings all LTV data into account, while maintaining user privacy.
The talk will be followed by an open panel to discuss predictive analytics applications in mobile marketing in the new era of user-privacy-centric advertising"
Don't miss out register now !

Gaming Market Expansion, Marketing Strategy, Engagement, Monetisation, Top European Companies + Key Takeaways (top subgenres of your most important KPI, learn from top games that have highest per-user metrics, discover features that impact users)

How to quickly become visible in the market

Key elements of live ops and why are they crucial for the sustainability and longevity of your game – sharing 15 years of experience. What is the difference in the approach to live ops based on your role – developer or publisher. Our success with Imperia Online and Siege: WWII.

10 general practices of successful events, their impact on game metrics,
what to expect and how to measure them.

How to turn views into downloads and to create a truly effective sales channel out of an influencer marketing campaign? Robust influencer marketing is more than just monitoring the number of followers and likes, it is also knowing the specificities of social media platforms, analyzing the audience of each blogger and understanding how to evaluate the results of a campaign even before its launch.You will find out what is essential to achieve high performance results.

The intense competition for users forces us to look for new ways of reaching wider audiences and keeping the user retention rate at its highest. This speech is about unconventional Influencer Marketing campaigns that results in a decrease of CPI and an increase in the number of installs. Influencer Marketing is still a thing and it's ramping up!

Implemented properly inside the core loop of a game, rewarded videos can be a major boost to any game developer's monetization strategy. In this session we will discuss the most important tips and tricks for building a rewarded video strategy that increases ARPDAU while maximizing retention - including key A/B tests every game developer should run, trending placements we're seeing today, rewards, and technologies.

All the way of mobile game (and studio meantime) development from the scratch. Cooperation with offshore development team and 3rd party UA. Advantages, disadvantages, hidden pitfalls, strategy and opportunities.