White Nights Conference - Leading European B2B Show for Game Industry

Blue Hall Green Hall Purple Hall

09:30 - 11:00

Registration & Welcome Coffee by Vungle

11:00 - 11:30
ENG

Oleg Nesterenko, Managing Editor, Game World Observer

The Decade in Games. How the Industry Changed From 2010 to 2020

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Game World Observer's goal is to equip developers, publishers, studio managers, and industry-savvy enthusiasts with timely business insights so that you always stay on top of things. In his presentation, Oleg Nesterenko will talk about the genres, technologies and ecosystems that defined the decade in video game industry, and where we go from here.

11:30 - 12:00
ENG

Albert Custodio Martinez, Lead Product Manager, Square Enix

The Publisher – Developer Relationship: the Square Enix Mobile Partnership Approach

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Albert, Lead Product Manager from Square Enix Publishing West, introduces his new team as he describes their approach regarding mobile publishing. Starting with an outline of the classical publisher – developer relationship, the challenges from both sides and why the traditional structure can be problematic if set up incorrectly. Albert exposes a different way of looking at this relationship that is a win/win for everyone in terms of improving collaboration and aligning incentives.

12:00 - 12:30
ENG

Ben Atherton, Head of Publisher SMB, Facebook Audience Network

Winning in Casual & Hypercasual: Success Factors for Mobile Game Ad Monetization

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Curious how publishers behind games like Angry Birds, Homerun Clash, Collect Cubes and Summoners Greed have increased revenue from their casual and hypercasual games with Facebook while balancing game play? Hear their stories and learn tips for growing your mobile gaming business by using the right type of ads at the right time.

12:30 - 13:00
ENG

Kristina Lasenko, Activation Client Partner, Global Gaming, Facebook

Taking Your Creative to the Next Level

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Some people think creative is just nice to look at but we know it’s much more important than that. In this session, Kristina Lasenko, Client Partner at Facebook Gaming, will focus on why creative is so important to the success of your game. She’ll discuss the key elements of a successful creative strategy including the storytelling framework, how to approach testing different concepts alongside some examples of effective campaigns which we have seen on Facebook.

13:00 - 13:30

Coffee Break by Vungle

13:30 - 14:00
ENG

Tanya Kovalevskaya and Katia Kupidonova, Product Marketing Managers, Appodeal (Stack Company)

Money That Your Metrics Conceal

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We often look at monetization metrics to learn exactly how much money we’re making. But what about the money we COULD be making? Katia Kupidonova and Tanya Kovalevskaya explain how to align all the valuable metrics with your monetization and UA strategies so that you never miss out on revenues.

14:00 - 14:30
ENG

Dave van Velzen, Chief Marketing & Product Officer, Gamebasics BV

How We Are Expanding Our Portfolio by Using the Affinity Learnings of Our Players

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Dave van Velzen will tell about how they're creating a product portfolio with combining data, consumer /market research and the experience of their successful game OSM. Part of Gamebasics's research was used by Google as best practice at Google Playtime.

14:30 - 15:00
ENG

Rosen Sharma, CEO, Game.TV

Fireside Chat. Why AI-run Community Esports for Mobile Games?

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Just as kids play pick-up games of basketball or football in their neighborhood, mobile gamers naturally gravitate towards games that provide them the opportunity to play with their friends. The mobile esports ecosystem is perfectly calibrated for esports tournaments built around existing communities for each mobile game. By leveraging AI, every mobile game developer or marketer can easily support and provide opportunities for their game communities to run tournaments at scale.

Host:
Max Koltonyuk, CBDO, Mediacube & Board Member of Belarussian Federation of Esports

15:00 - 15:30
ENG

Laurens Rutten, Founder & CEO, CoolGames

Developing a Snapchat Game for Generation Z

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HTML5-based game channels are on the rise. After Facebook, Line, WeChat and other social apps preceded with instant cloud-games, Snapchat recently joined with its Snap Games platform. CoolGames decided to make the bet and started developing a new IP for Snap. And doing so by taking a fresh approach to game-design, development process and choice of technology. Laurens will share his lessons learned in the quest for a real-time multiplayer game for Generation Z.

15:30 - 16:00

Happy Hour by Adikteev

16:00 - 16:30
ENG

Tom Greenwood, Senior Business Development, Nutaku

The Explosion of the Adult Game Industry

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Nutaku presents an all-inclusive view of the Adult Gaming vertical and will provide a deep insight into the world of adult games, what makes them tick and what the opportunity looks like for your team. Studios from around the world are already seeing these fruits of their labor, now let it be your time for success.

16:30 - 17:00
ENG

Alexander Kirchner, CRM Monetization Manager, InnoGames,
Sarah Pagels, CRM Manager, InnoGames

The Campaign Journey: From Inception to Profit

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The talk will give an overview of how InnoGames approaches CRM and Monetization. They'll go through entire campaign creation process using a real-life example: from the first idea to final implementation, and all the steps in-between!

17:00 - 17:30
ENG

Tatiana Kondratyeva, Executive Producer, Etermax

Defining the MVP

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Throughout the development cycle we all hit the point where we have to decide what is the valuable MVP for each phase: what is the prototype, what is good enough for the Soft Launch, how should 1.0.0 look like. I would like to talk about our approach to defining minimum valuable products at each development stage.

17:30 - 18:00
ENG

Maxim Babichev, M&A Director, Playrix

Fireside Chat. M&A at Playrix

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21:00 - 02:00

Join us at the official party! All kinds of drinks, buffet dinner, awesome DJ and a nice quiet lounge for networking will be awaiting. For Premium Pass holders only.

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09:30 - 11:00

Registration & Welcome Coffee by Vungle

11:00 - 11:30

11:30 - 12:00
ENG

Pedro Rodrigues, Head of EMEA Games Partnerships, Snapchat

Snap, Empowering a New Generation of Social Games

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Snap is opening its platform to a new generation of developers seeking to grow and engage audiences on Snapchat. During this talk, Pedro will provide an update on Snap Games, the recently announced HTML5 platform and the social features that are empowering new types of gaming experiences.

12:00 - 12:30
ENG

Neil McClarty, VP of Product Management and Player Strategy, Jagex

How to Be Truly Player Obsessed?

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Most developers and publishers claim to be "player-driven" and that "community is at their core" but few truly manage it. Jagex, the makers of the evergreen RuneScape franchise, have taken building and engaging with players to the next level, most recently bringing their PC MMOs to mobile. A 13 years veteran at Jagex, Neil will talk about how the studio has over time truly become player obsessed - the good, bad and ugly of doing so, and how you can successfully apply key learnings to your games.

12:30 - 13:00
ENG

Vasiliy Sabirov, Lead Analyst & Co-Founder, devtodev

How to Optimize Your In-Game Shop: Best Practices

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The in-game shop is an important element of your game’s monetization system. As a developer, you expect that every player will sooner or later visit the shop, (even more importantly) buy something and return back again. In this session, we would like to share the best practices of creating an effective in-game shop. We will give you recommendations on how to make it the center of players attention, optimize the average check and adjust its appearance for different types of players.

13:00 - 13:30

Coffee Break by Vungle

13:30 - 14:00
ENG

Michelle Caglar, Product Marketing Manager, Adjust

Breaking Through the Noise: Why We Really Need to Automate

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The average marketer works with more than 15 ad platforms to manage campaigns and optimize KPIs. It’s no surprise that 84% of CEOs are concerned with how data-driven decisions are made. Find out how 49% of marketers are adopting automation and getting a leg up on the competition.

14:00 - 14:30
ENG

Felix Braberg, Head of Monetization, SuperScale

Reaching the Pinnacle of Ad Revenue

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The rise of video ads and rewarded video has unearthed a great source of revenue for game developers. Despite this game developers are not maximizing the full potential of ad revenue. Metrics such as Frequency, Eligibility, and Engagement are important ad metrics that are often overlooked by game designers. In this talk, we share how we boosted ad revenue by 230% by optimizing game design towards these ad metrics.

14:30 - 15:00
ENG

Maria Kochmola, Investment Director, MRGV

10 Most Common Fundraising Mistakes

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The session will undercover what are the most typical fundraising mistakes founders need to stop making. The presentation will include real cases from investment practice. The session aims to prepare founders for their first or next fundraising rounds, teach how to approach the investment funds and help to avoid the most common mistakes.

15:00 - 15:30
ENG

Taoufik Lazrak, CRO, Adikteev

When Should I Start Re-engagement Campaigns?

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In the competitive landscape, installs were the holy grail for years. Now, marketers are focusing on the LTV of their users and trying to find solutions to make the most of their installs. Re-engagement is the new key to unlocking business opportunities, but when should marketers launch their first re-engagement campaigns? Which strategies and channels are most valuable for re-engagement?

15:30 - 16:00

Happy Hour by Adikteev

16:00 - 17:00
ENG

PANEL DISCUSSION. Employer Brand Strategies in Gaming (Jagex, Splash Damage, StudioGobo, Frontier Developments)

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In the past, HR used to be a small part of the team, mostly responsible for recruitment. Today HR can play a strategic role in driving companies forward through business partnering and engagement. How do you build and sustain a thriving culture? Is it important to have a mission or better concentrate on making a hit game? How do you tell your brand story to your employees and to the world? What is an employer branding for the company management and through the eyes of talents?
Game company leaders will share their best practices on how to stay competitive in the current talent landscape.

Moderator:
Peter Lovell, Director of Talent Acquisition, Jagex

Speakers:
Alex Wright Manning, Head of Talent Acquisition, Splash Damage
Guy DeRosa, Head of Talent, Studio Gobo & Electric Square
Rob Senior, Senior Talent Acquisition Partner, Frontier Developments

17:00 - 17:30
ENG

Ignacio Gutierrez, Director of App Growth, LabCave

Leverage Your New Ad Mediation to Improve Your Revenue and Insights

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After trying all the Ad Mediations in the market and seeing the Cost of Opportunity they had for their own games, Lab Cave decided to launch its own Mediation Platform which helps game developers and publishers monetize their ads more and better. In this session Ignacio Gutierrez will cover aspects to take into account when choosing an Ad Mediation and what elements to look after.

17:30 - 18:00
ENG

Jon Hook, CRO, Homa Games

What's Next for Hypercasual Games?

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This session will explore the top trends for 2020 in hypercasual - covering game design, game testing, creative, UA, monetisation, contract - how to negotiate the best deal.

21:00 - 02:00

Join us at the official party! All kinds of drinks, buffet dinner, awesome DJ and a nice quiet lounge for networking will be awaiting. For Premium Pass holders only.

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09:30 - 11:00

Registration & Welcome Coffee by Vungle

11:00 - 11:30

11:30 - 12:00
ENG

Svyatoslav Torik, Product Vision Expert, Wargaming.net

The MonMatrix: Configure Your Own Monetization

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There are many ways to design monetization for your product. Where do you start? How do you choose the best out of best? How do you implement it the best way possible? Wargaming.net Research & Development has a framework, and Svyatoslav will go into details and examples with it.

12:00 - 13:00
ENG

Evgeny Marchenkov, CEO, AdSide Media

How to Come Up With 50+ New Ideas for UA Creatives in 60 Minutes

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Creatives are the key to successful user acquisition, but UA managers always struggle with generating new ideas for creatives. We’ve devised a brainstorm session that allows us to come up with 50-100 new ideas in one hour. Kindly join us to participate in our live structured brainstorm process and end up with over 50 new ideas for UA creatives. The brainstorm session will be conducted with an onstage game developer.

Special Guest:
Alina Gribanova, Business Development Manager, BoomBit

13:00 - 13:30

Coffee Break by Vungle

13:30 - 14:00
ENG

Kamila Shaidullina, Gaming Account Manager, Large Customer Sales, Google

Benefiting From Seasonality in Gaming

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Seasonality affects gaming in many ways and it also differs from countries to countries. A well-prepared events calendar can help your game to benefit more from seasonal peaks and stabilize revenue streams during "calm" periods. How gaming is dealing with seasonality right now? How to use holiday events to make your UA more efficient? We'll cover some tips in this talk.

14:00 - 14:30
ENG

Evgeniy Polotnyanko, Head of Gaming Platform, OK.RU

How Much Money Your Game Can Make on OK.RU

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Evgeniy will tell you how to publish games on OK.RU gaming platform and start getting money without marketing budget. He will share platform statistics and reveal several success stories of games published on the platform last three months.

14:30 - 15:00
ENG

Michael Deignan, Global Head of Programmatic, Vungle

How Does Brand Advertising Fit Into Your Monetization Strategy?

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Join Vungle and learn about the benefits of opening up your inventory to non-gaming demand. We will go into what app-ads.txt is and why you need it. Increase your knowledge of techniques that will help maximize your CPM through Programmatic. Here you will get an expert opinion on where the future of mobile marketing is headed in 2020, and why brand spend is the way the future is heading.

15:00 - 15:30
ENG

Shai Amoyal, Project Manager, Nurogames GmbH

Science F(r)iction: Maintaining a Healthy Work Atmosphere

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Depression, tensions, burnout, anxiety - All bad things we want to avoid in our team. But how? What’s the secret? Shai Amoyal will share different methods they used in order to diffuse tensions in a team, what succeeded, what did not and what can be learned from it.

15:30 - 16:00

Happy Hour by Adikteev

16:00 - 16:30
ENG

Shai Sasson, Publishing Manager, Crazy Labs

Funnel Optimization

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Funnel optimization in Hyper Casual mobile games is a very scalable process, with clear dos and dont's. In this talk, we will discuss how to optimize your funnel and why you should have a dedicated task force with your game analyst, GLD, Monetization and marketing owner. We'll talk about the weight of each one, the impact on retention and thereby on your game’s LTV, and review how to find that sweet spot between the average no. of fails, the completion rate for each level, and the revenue generated.

16:30 - 17:00
ENG

Neo Liu, BD Head of Overseas Publishing, Xiaomi

Latest Trends From China's Gaming Market and How Mi Game Helps Developers

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During our session, we will cover the latest figures from China's expanding gaming market and our industry observations during the past year, including recent updates regarding China's ISBN control. We will also introduce Mi Game and our game distribution and publishing business, based on the Xiaomi platform and our 260 million MAU MI UI users. The session will include Xiaomi's latest developer incentives and show how Mi Game helps developers succeed in global markets, including China, India, Indonesia, Spain, and Russia.

17:00 - 17:30
ENG

Shanti Bergel, EVP, FunPlus

Sea Change: Navigating the New Games Industry

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Once dismissed as a nerdy subculture, games have not only gone mainstream but are now a driving force in the overall entertainment landscape. As an active investor in the space, Shanti will explore the dramatic nature of the changes affecting the games industry and the implications for those building businesses in it.

17:30 - 18:00
ENG

Tsahi Liberman, Head of Business Dev. & Marketing, Simpool.io

Education - 10 Deadly Traps to Avoid When Creating Games With Learning Elements

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The EdTech industry is thriving, but as technologies are skyrocketing, mere work-of-art games for learning are rare, and mostly either boring, misleading, addressing only one type of gender or culture, and cannot compete head to head with polished A-listers. In the talk, Tsahi will walk you through the dungeon of deadly traps, on our way to the end treasure - a great educational game!

21:00 - 02:00

Join us at the official party! All kinds of drinks, buffet dinner, awesome DJ and a nice quiet lounge for networking will be awaiting. For Premium Pass holders only.

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Blue Hall Green Hall Purple Hall

10:30 - 11:30

Welcome Coffee by Vungle

11:30 - 12:00
ENG

Peter Warman, CEO, Newzoo

Creating a Winning Strategy for Your Game. Five Ways to Outsmart the Big Guys

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This year, the number of games in the app store alone is expected to surpass a million. Competition on PC and console is fierce. Still, in a market that changes so rapidly, there are always opportunities for companies big and small. Size does not matter. At least not when it comes to outsmarting competition in terms of game format, roll-out strategy, mechanics, marketing tactics and distribution. Key question on these topics: can data help us to be smarter than others?

12:00 - 12:30
ENG

Fawzi Mesmar, Head Of Design, EA Dice

Effective Prototyping

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This talk presents what prototyping is, why use prototyping as part of development cycles, how to identify what to prototype and what methods you should use for prototyping.

12:30 - 13:00
ENG

Julien Wera, Chief Product Officer, Paradox Interactive

Niche & Nerdy: The Pros and Cons of Paradox Interactive's Focused Approach to Games

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Paradox Interactive has grown over 20 years with a very focused approach: to make games that are deep, complex, and niche. That approach transpires everywhere, from the company's culture to its products and its approach to marketing them. This talk will cover some of the benefits of such a focused approach, as well as the challenges it brings, and aim at extracting some advice for other developers or publishers also looking to "own their niche".

13:00 - 13:30
ENG

Vasily Dolin, Gaming Analytical Consultant, Large Customer Sales, Google

What Happened With Gaming Last Year and Where We Are Going

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Gaming industry is at the same time changing and becoming more stable. What genres and markets were driving the growth, how the creatives became such a big topic and what we expect to happen in 2020.

13:30 - 14:00
ENG

Danil Malov, Paid Social Team Lead, Mail.Ru
Stepan Slyusarev, Sales Director, TikTok

Fireside Chat. Performance Marketing With TikTok. View From the Inside.

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14:00 - 14:30

Coffee Break by Vungle

14:30 - 15:00
ENG

Wilhelm Voutilainen, Senior Game Analyst, GameRefinery

What Happened in Casual Games Over the Past Year - Market & Feature Trend Analysis

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In this talk, we’ll look at how the casual mobile game market has matured on a genre and feature level to identify what genres are driving revenues in major markets, how it has changed over 2019, and what are the differences when we compare major markets. And also what feature trends have recently emerged in the casual game market, and what meta game elements are trending in casual games.

15:00 - 15:30
ENG

Russell Schneider, EVP, Head of Partnerships & Business Development, 9GAG
Bonnie Wong, Global Brand Partnership Manager, 9GAG

Bridging the Gap: Connect With Your Gamers on Social Media Channels

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9GAG is the global entertainment platform and reaches 496m users globally. As the #1 most followed entertainment brand with #1 user engagement across Instagram (51.1m), Facebook (41.5m) and Twitter (15m), we are here to share the tips and secrets talking to global gamers and forming an engaging social community.

15:30 - 16:00
ENG

Elena Vinokurova, Senior User Acquisition Manager, Wooga

Re-engagement for Casual Games

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It’s getting more and more difficult for casual game marketers to acquire new users with the increasing competition in the market. While marketing budgets are rising steadily, re-engaging your existing player base rather than acquiring new ones becomes more reasonable, since its cheaper and you know how to address your audience.

However re-engagement still only makes a small amount of US budgets, as it is hard to measure and prove ROI. In my presentation I want to share how Wooga approached this topic and give an example of how we successfully ran retargeting campaigns for Pearl’s Peril. I will go into detail on how we first identified segment of the players we adopt to run campaigns, followed by networks as well as creatives used and wrap up with showing how we looked at the results to identify profitability.

16:00 - 16:30
ENG

Christopher Natsuume, Creative Director, Boomzap

They Know What They’re Doing - Working Efficiently With Artists

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Christopher Natsuume is an indie game developer with 27 years of industry experience. In this talk, Chris shares advice on how to work more efficiently with your artists: how to communicate with them, how to include them in the design process, and how to let go of the need to be in total control and trust that the artists know what they’re doing.

16:30 - 17:00

Coffee Break by Vungle

17:00 - 17:30
ENG

JP van Seventer, Managing Director, Dutch Game Garden

S.W.O.T. Dutch Game Industry

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The Dutch Game Industry has grown significantly since the turn of the century and brings many opportunities for new business from other countries. Dutch Game Garden, the first game incubation cluster in Europe, has been connecting Dutch game companies to business abroad for 12 years now. This session will provide a candid inside view of the strengths, weaknesses of the Dutch industry and therefore opportunities for global companies coming in to do game business in this heart of Europe. The speaker has a 20 plus career in the Dutch Game Industry and witnessed it grow from a handful of companies in the nineties to a thriving 575 registered game companies in 2018 (source Dutch Games Monitor 2018)

10:30 - 11:00

Welcome Coffee by Vungle

11:00 - 12:00
ENG

Alexey Kokin, Android Apps Business Development Manager, Google Play

Go Global: Russia (Invitation-only session for game developers)

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Invitation-only session for game developers interested in scaling on the Russian market. The Google Play team will share market overview and statistics, Russia's macro trends in mobile gaming, localization peculiarities (languages, culturalization, events and holidays), monetization and user acquisition tips.

Please apply to participate if you are interested and wait for approval!

12:00 - 12:30
ENG

Kate Edwards, Executive Director, Global Game Jam & CEO, Geogrify

Building Better Worlds Through Game Culturalization

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With over 30 years of experience in digital media as a geographer and culturalization strategist, and 26+ years in games, Kate Edwards has been involved in the creation of many games, including major titles such as Halo, Fable, Age of Empires, Mass Effect, Call of Duty, and many, many others. She has seen it all when it comes to geopolitical and cultural issues that are often overlooked in content creation and can negatively affect the ability of content to be accepted overseas, and she has seen designers miss opportunities to create more robust worlds that engage the players from diverse cultural backgrounds. Kate will discuss the field of content culturalization and how it can assist game creators with building better game worlds that account for a wider range of cultural and environmental aspects.

12:30 - 13:00
ENG

William Hughes, VP of Creative, Tilting Point

UA Creative and the Business of Art

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Attendees of this session will learn how to successfully implement creative art and design to improve user acquisition from project ideation and conceptual development to delivery. The talk will be led by Will Hughes, VP of Creative at Tilting Point -- a progressive publisher with a $132M user acquisition fund (profitably running UA on 15 games currently). Hughes can discuss how companies can work across teams to reach global audiences locally, how to increase user engagement and decrease CPIs to scale new and existing games. The discussion will shed a light on how to achieve user growth goals and game integrations that expand the reach and lifetime value of the game.

13:00 - 14:00
ENG

PANEL DISCUSSION. Investments in Games (MRGV, FunPlus, Braavo Capital, Tencent, Modern Times Group, Super.com)

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Moderator:
Ilya Karpinskiy, Director, MRGV

Speakers:
Graham Gockley, Managing Director, FunPlus
Anna Baidachnaya, VP Business and Sales EMEA, Braavo Capital
Christopher Bergstresser, MD & Investment Director, Modern Times Group
Diana Moldavsky, Director, International Partnerships, Tencent
Eugene Maleev, Executive VP, Super.com

14:00 - 14:30

Coffee Break by Vungle

14:30 - 15:30
ENG

PANEL DISCUSSION. Hacking UA Through Creativity (AdSide Media, Tilting Point, RoasUp, AdGem, Mystery Tag)

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The approaches to successful user acquisition are twofold: on the one hand, we have to create and test hundreds of new creatives every week. On the other hand, many game developers tell us that they have 2-3 successful creatives that make all the volume. What works? In this panel discussion, we will ask game developers, publishers and agencies to share their UA cases, disclose internal processes of how to come up with new ideas for creatives and how crucial it is to be creative in the modern era of UA.

Moderator:
Evgeniy Marchenkov, CEO, AdSide Media

Speakers:
William Hughes, VP of Creative, Tilting Point
Gleb Maschenko, CBDO, RoasUp
Conor Moloney, Director, Monetization & Publisher Development, AdGem
Leonid Zhuravskyi, CEO, Mystery Tag

15:30 - 15:45
ENG

Kids Awards Ceremony

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15:45 - 16:30
ENG

DECONSTRUCTION WORKSHOP I. Game Industry Experts Will Deconstruct Games in Real Time Right in Front of You (Wargaming, Chimpworks, Gamebasics moderated by Game World Observer)

Game industry guru with different areas of expertise will deconstruct several games from the Developer Exhibition right in front of the audience. Experts will share their perspective on the games with regard to game design, game mechanics, monetization, and game cycle. After that, the expert committee will announce the verdict and reward the winners.

Everyone in the audience will get a chance to take part in the discussion and select a team that will receive the Audience Choice Award.

16:30 - 17:00

Coffee Break by Vungle

17:00 - 18:00
ENG

DECONSTRUCTION WORKSHOP II. Game Industry Experts Will Deconstruct Games in Real Time Right in Front of You (Wargaming, Chimpworks, Gamebasics moderated by Game World Observer)

10:30 - 11:30

Welcome Coffee by Vungle

11:30 - 12:30
ENG

Teut Weidemann, F2P Expert, Stratosphere Games

My Odd Mobile Game Segmentation

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Mobile games are segmented into standard genres not helping much comparing your title to the market. Teut's segmentation helps identifying the odd entries of mobile games helping you understand why matching yours to them might be a mistake. Teut offers to segment them by KPI's, UA function and share experience working on them.

12:30 - 13:00
ENG

Alexander Moustakerski, Director, Strategic Partnerships, GOSU Data Lab

Services Around the Product Based on Data Makes All Metrics Better

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Additional services around the product create ecosystem that impact user experience. That could make most metrics like retention, conversion into paying, ARPU and LTV better. A lot of services not only games trying to find a way to create ecosystem around themselves. The best way to do it is allow to use its data and become a platform.

13:00 - 13:30
ENG

Philippe Erwin, SVP Business Development, Robot Cache

PC Distribution Is Broken

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Let's explore the current landscape of PC game distribution options from the incumbents to newcomers, dissecting the landscape of options and how they stack rank to impact your game's success. It's an important decision, what factors are you considering? Let's discuss!

13:30 - 14:00
ENG

Ilya Zavgorodnev, Monetization Manager, Azur Games

Stack Ball Case: How to Use Ad Monetization and Grow Your Business

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In this session Ilya will go through all the pros and cons of mediation and its structure, breaking down every aspect of a well-constructured waterfall. After this session you will be well-awared of how to start monetizing your hyper-casual games properly and how to grow your revenue.

14:00 - 14:30

Coffee Break by Vungle

14:30 - 15:00
ENG

Aaron Denford, Marketing Manager, APPTUTTI

Everything You Need to Know About Publishing in China

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Publishing your apps and games in the world's largest mobile market can be confusing and scary. In this session you will get inside industry insights into how to publish in China.

15:00 - 15:30
ENG

Nick Murray, F2P Product, Live Ops and Monetization Consultant, Gamesconsulting.net

Game Economy 101 - Practical Advice for Economy Design and Balancing

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Boost the performance of your game without adding a single feature! In the session, I'm offering an introduction to game economy balancing - an area often overlooked in game design. It is however one of the most important factors in user retention, engagement and monetization. In order to make a successful game, you have to build on a strong base!

15:30 - 16:00
ENG

Marvin Eschenauer, Head of Business Development, Bytro Labs

Creating Your Own Game Genre

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The session's subject will be the case study of Bytro, which is in the gaming industry for 10 years and grew to a multi million dollar company with 40 employees. The whole success is based on innovative products from day one without any direct competition since Bytro invented a new sub-genre to strategy games and unveiled a very fruitful blank spot. This should give other developers trust in creating and shipping a game they believe in rather than building for the current trends

16:00 - 16:30
ENG

Manuela Patano, Business Development Manager, Nintendo of Europe

Nintendo Switch - An Introduction for Developers & Publishers

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This session aims to provide information and insights on Nintendo’s current platform, and how self-publishing developers could take part in the ever-growing ecosystem of Nintendo Switch

16:30 - 17:00

Coffee Break by Vungle

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