VENUE ADDRESS:
RAI Amsterdam
Entrance D
Europaplein 24
White Nights
Business Conference for Game Industry
January 23 - 24, 2020
Tickets Attendees

1300+

attendees

50+

countries

150+

booths

70+

speakers

location

Amsterdam,The Netherlands

1300+

attendees

150+

booths

70+

speakers

location

Amsterdam, The Netherlands
White Nights Amsterdam'20 speakers

White Nights Amsterdam 2020 Speakers will be announced in December.
You can find the White Nights Moscow 2019 speakers below.

About

The White Nights Conference is a leading B2B event for the game industry in Europe. It gathers key companies from European countries, Russia & CIS, Asia, and the US - over 4,500 attendees per year. The main reason to attend the White Nights events - according to the visitors' feedback - is an opportunity to meet decision-makers face-to-face. You can have direct communication with any conference attendee with the help of the White Nights Business Assistant, our own matchmaking system.

Also, we hold an exclusive event - White Nights CEO Summit Barcelona The event is for top managers from game industry only.

White Nights Moscow – October 16-17, 2019
White Nights Amsterdam – January 23-24, 2020
White Nights CEO Summit Barcelona – April 27-28, 2020
White Nights St. Petersburg – June 25-26, 2020

Industry-leading companies like King, Obsidian, Supercell, Rovio, Bandai Namco, Big Fish, Wargaming, Playrix, Pixonic, Facebook, Google and many others have already attended.

The agenda includes two atmospheric networking parties: the welcome pre-party on the day preceding the event and an all night party after the first day. The unique thing about this conference is that it doesn't start early in the morning which helps developers to have a more productive business day.

The White Nights events is a part of the Nevomedia's ecosystem that also powers such services as TalentsInGames.com, Publisher Wanted, GameWorldObserver.com and App2Top.ru.

Register

White Nights Amsterdam'20 Program
09:30 - 11:00
Registration & Welcome Coffee by Vungle
11:00 - 11:30
ENG
Oleg Nesterenko, Managing Editor, Game World Observer
The Decade in Games. How the Industry Changed From 2010 to 2020
11:30 - 12:00
ENG
Albert Custodio Martinez, Lead Product Manager, Square Enix
The Publisher – Developer Relationship: the Square Enix Mobile Partnership Approach
12:00 - 12:30
ENG
Ben Atherton, Head of Publisher SMB, Facebook Audience Network
Winning in Casual & Hypercasual: Success Factors for Mobile Game Ad Monetization
12:30 - 13:00
ENG
Kristina Lasenko, Activation Client Partner, Global Gaming, Facebook
Taking Your Creative to the Next Level
13:00 - 13:30
Coffee Break by Vungle
13:30 - 14:00
ENG
Tanya Kovalevskaya and Katia Kupidonova, Product Marketing Managers, Appodeal (Stack Company)
Money That Your Metrics Conceal
14:00 - 14:30
ENG
Dave van Velzen, Chief Marketing & Product Officer, Gamebasics BV
How We Are Expanding Our Portfolio by Using the Affinity Learnings of Our Players
14:30 - 15:00
ENG
Rosen Sharma, CEO, Game.TV
Fireside Chat. Why AI-run Community Esports for Mobile Games?
15:00 - 15:30
ENG
Laurens Rutten, Founder & CEO, CoolGames
Developing a Snapchat Game for Generation Z
15:30 - 16:00
Happy Hour by Adikteev
16:00 - 16:30
ENG
Tom Greenwood, Senior Business Development, Nutaku
The Explosion of the Adult Game Industry
16:30 - 17:00
ENG
Alexander Kirchner, CRM Monetization Manager, InnoGames,
Sarah Pagels, CRM Manager, InnoGames
The Campaign Journey: From Inception to Profit
17:00 - 17:30
ENG
Tatiana Kondratyeva, Executive Producer, Etermax
Defining the MVP
17:30 - 18:00
ENG
Maxim Babichev, M&A Director, Playrix
Fireside Chat. M&A at Playrix
21:00 - 02:00
Join us at the official party! All kinds of drinks, buffet dinner, awesome DJ and a nice quiet lounge for networking will be awaiting. For Premium Pass holders only.
09:30 - 11:00
Registration & Welcome Coffee by Vungle
11:00 - 11:30
11:30 - 12:00
ENG
Pedro Rodrigues, Head of EMEA Games Partnerships, Snapchat
Snap, Empowering a New Generation of Social Games
12:00 - 12:30
ENG
Neil McClarty, VP of Product Management and Player Strategy, Jagex
How to Be Truly Player Obsessed?
12:30 - 13:00
ENG
Vasiliy Sabirov, Lead Analyst & Co-Founder, devtodev
How to Optimize Your In-Game Shop: Best Practices
13:00 - 13:30
Coffee Break by Vungle
13:30 - 14:00
ENG
Michelle Caglar, Product Marketing Manager, Adjust
Breaking Through the Noise: Why We Really Need to Automate
14:00 - 14:30
ENG
Felix Braberg, Head of Monetization, SuperScale
Reaching the Pinnacle of Ad Revenue
14:30 - 15:00
ENG
Maria Kochmola, Investment Director, MRGV
10 Most Common Fundraising Mistakes
15:00 - 15:30
ENG
Taoufik Lazrak, CRO, Adikteev
When Should I Start Re-engagement Campaigns?
15:30 - 16:00
Happy Hour by Adikteev
16:00 - 17:00
ENG
PANEL DISCUSSION. Employer Brand Strategies in Gaming (Jagex, Splash Damage, StudioGobo, Frontier Developments)
17:00 - 17:30
ENG
Ignacio Gutierrez, Director of App Growth, LabCave
Leverage Your New Ad Mediation to Improve Your Revenue and Insights
17:30 - 18:00
ENG
Jon Hook, CRO, Homa Games
What's Next for Hypercasual Games?
21:00 - 02:00
Join us at the official party! All kinds of drinks, buffet dinner, awesome DJ and a nice quiet lounge for networking will be awaiting. For Premium Pass holders only.
09:30 - 11:00
Registration & Welcome Coffee by Vungle
11:00 - 11:30
11:30 - 12:00
ENG
Svyatoslav Torik, Product Vision Expert, Wargaming.net
The MonMatrix: Configure Your Own Monetization
12:00 - 13:00
ENG
Evgeny Marchenkov, CEO, AdSide Media
How to Come Up With 50+ New Ideas for UA Creatives in 60 Minutes
13:00 - 13:30
Coffee Break by Vungle
13:30 - 14:00
ENG
Kamila Shaidullina, Gaming Account Manager, Large Customer Sales, Google
Benefiting From Seasonality in Gaming
14:00 - 14:30
ENG
Evgeniy Polotnyanko, Head of Gaming Platform, OK.RU
How Much Money Your Game Can Make on OK.RU
14:30 - 15:00
ENG
Michael Deignan, Global Head of Programmatic, Vungle
How Does Brand Advertising Fit Into Your Monetization Strategy?
15:00 - 15:30
ENG
Shai Amoyal, Project Manager, Nurogames GmbH
Science F(r)iction: Maintaining a Healthy Work Atmosphere
15:30 - 16:00
Happy Hour by Adikteev
16:00 - 16:30
ENG
Shai Sasson, Publishing Manager, Crazy Labs
Funnel Optimization
16:30 - 17:00
ENG
Neo Liu, BD Head of Overseas Publishing, Xiaomi
Latest Trends From China's Gaming Market and How Mi Game Helps Developers
17:00 - 17:30
ENG
Shanti Bergel, EVP, FunPlus
Sea Change: Navigating the New Games Industry
17:30 - 18:00
ENG
Tsahi Liberman, Head of Business Dev. & Marketing, Simpool.io
Education - 10 Deadly Traps to Avoid When Creating Games With Learning Elements
21:00 - 02:00
Join us at the official party! All kinds of drinks, buffet dinner, awesome DJ and a nice quiet lounge for networking will be awaiting. For Premium Pass holders only.
10:30 - 11:30
Welcome Coffee by Vungle
11:30 - 12:00
ENG
Peter Warman, CEO, Newzoo
Creating a Winning Strategy for Your Game. Five Ways to Outsmart the Big Guys
12:00 - 12:30
ENG
Fawzi Mesmar, Head Of Design, EA Dice
Effective Prototyping
12:30 - 13:00
ENG
Julien Wera, Chief Product Officer, Paradox Interactive
Niche & Nerdy: The Pros and Cons of Paradox Interactive's Focused Approach to Games
13:00 - 13:30
ENG
Vasily Dolin, Gaming Analytical Consultant, Large Customer Sales, Google
What Happened With Gaming Last Year and Where We Are Going
13:30 - 14:00
ENG
Danil Malov, Paid Social Team Lead, Mail.Ru
Stepan Slyusarev, Sales Director, TikTok
Fireside Chat. Performance Marketing With TikTok. View From the Inside.
14:00 - 14:30
Coffee Break by Vungle
14:30 - 15:00
ENG
Wilhelm Voutilainen, Senior Game Analyst, GameRefinery
What Happened in Casual Games Over the Past Year - Market & Feature Trend Analysis
15:00 - 15:30
ENG
Russell Schneider, EVP, Head of Partnerships & Business Development, 9GAG
Bonnie Wong, Global Brand Partnership Manager, 9GAG
Bridging the Gap: Connect With Your Gamers on Social Media Channels
15:30 - 16:00
ENG
Elena Vinokurova, Senior User Acquisition Manager, Wooga
Re-engagement for Casual Games
16:00 - 16:30
ENG
Christopher Natsuume, Creative Director, Boomzap
They Know What They’re Doing - Working Efficiently With Artists
16:30 - 17:00
Coffee Break by Vungle
17:00 - 17:30
ENG
JP van Seventer, Managing Director, Dutch Game Garden
S.W.O.T. Dutch Game Industry
10:30 - 11:00
Welcome Coffee by Vungle
11:00 - 12:00
ENG
Alexey Kokin, Android Apps Business Development Manager, Google Play
Go Global: Russia (Invitation-only session for game developers)
12:00 - 12:30
ENG
Kate Edwards, Executive Director, Global Game Jam & CEO, Geogrify
Building Better Worlds Through Game Culturalization
12:30 - 13:00
ENG
William Hughes, VP of Creative, Tilting Point
UA Creative and the Business of Art
13:00 - 14:00
ENG
PANEL DISCUSSION. Investments in Games (MRGV, FunPlus, Braavo Capital, Tencent, Modern Times Group, Super.com)
14:00 - 14:30
Coffee Break by Vungle
14:30 - 15:30
ENG
PANEL DISCUSSION. Hacking UA Through Creativity (AdSide Media, Tilting Point, RoasUp, AdGem, Mystery Tag)
15:45 - 16:30
ENG
DECONSTRUCTION WORKSHOP I. Game Industry Experts Will Deconstruct Games in Real Time Right in Front of You (Wargaming, Chimpworks, Gamebasics moderated by Game World Observer)
16:30 - 17:00
Coffee Break by Vungle
17:00 - 18:00
ENG
DECONSTRUCTION WORKSHOP II. Game Industry Experts Will Deconstruct Games in Real Time Right in Front of You (Wargaming, Chimpworks, Gamebasics moderated by Game World Observer)
10:30 - 11:30
Welcome Coffee by Vungle
11:30 - 12:30
ENG
Teut Weidemann, F2P Expert, Stratosphere Games
My Odd Mobile Game Segmentation
12:30 - 13:00
ENG
Alexander Moustakerski, Director, Strategic Partnerships, GOSU Data Lab
Services Around the Product Based on Data Makes All Metrics Better
13:00 - 13:30
ENG
Philippe Erwin, SVP Business Development, Robot Cache
PC Distribution Is Broken
13:30 - 14:00
ENG
Ilya Zavgorodnev, Monetization Manager, Azur Games
Stack Ball Case: How to Use Ad Monetization and Grow Your Business
14:00 - 14:30
Coffee Break by Vungle
14:30 - 15:00
ENG
Aaron Denford, Marketing Manager, APPTUTTI
Everything You Need to Know About Publishing in China
15:00 - 15:30
ENG
Nick Murray, F2P Product, Live Ops and Monetization Consultant, Gamesconsulting.net
Game Economy 101 - Practical Advice for Economy Design and Balancing
15:30 - 16:00
ENG
Marvin Eschenauer, Head of Business Development, Bytro Labs
Creating Your Own Game Genre
16:00 - 16:30
ENG
Manuela Patano, Business Development Manager, Nintendo of Europe
Nintendo Switch - An Introduction for Developers & Publishers
16:30 - 17:00
Coffee Break by Vungle
White Nights Amsterdam'20 Floor Plan
map
Developer exhibition
WHAT IS IT?
This exhibition is a unique opportunity for game developers to present their best projects in order to find publishers, partners, investors and to receive support from platforms.
WHO IS IT FOR?
Developers with games in beta stage or higher are welcome. Games on all the platforms are accepted. More information you can find at the Developer Support Program page.
How to apply?
To apply please submit a form. Applications are accepted until the January 5, 2020.
Tickets

Choose your ticket type, select the required number of tickets and follow the instructions for payment.
All prices will rise in December.

Indie Dev Pass

All lectures

Developer Exhibition Access

Conference Bag

Coffee Breaks

Matchmaking with Business Assistant

Standard pass

All lectures

Developer Exhibition Access

Conference Bag

Coffee Breaks

Full Badge

Matchmaking with Business Assistant

Pre-party on January 22

Premium pass

All lectures

Developer Exhibition Access

Conference Bag

Coffee Breaks

Full Badge

Matchmaking with Business Assistant

Pre-party on January 22

Party on January 23

Indie Game Developer Only
INDIE DEV PASS
€150
Mail at
welcome@wn.media
Indie Pass is for you if:
  • You are beginner in gamedev
  • You work on your own or in a small team (up to 10 people)
To apply please send information about your game (video/screenshots/website link) to welcome@wn.media
Game Developers or Game Publishers
STANDARD PASS
€349
0 +
-
PREMIUM PASS
€449
0 +
-
Non Game Developers or Non Game Publishers
STANDARD PASS
€599
0 +
-
PREMIUM PASS
€799
0 +
-
Access to the Lectures Videos
White Nights Moscow 2019
€90
0 +
-
If you want to pay for the tickets by bank transfer please contact us at welcome@wn.media
The passes are non-refundable after January 1, 2020.
Terms and conditions for ticket purchase Privacy policy
Event Location

RAI Amsterdam
Europaplein 24
1078 GZ
Amsterdam, The Netherlands

Become a Volunteer at White Nights Amsterdam 2020
Become a Volunteer Applications are accepted until the January 10, 2020.
CONTACT US
JULIA LEBEDEVA
JULIA LEBEDEVA

julia@wn.media
Chair of the organizing committee.
ELENA SIDOROVA
ELENA
SIDOROVA

elena@wn.media
elenassidorova
elenassidorova
+7 960 277 78 91
Questions regarding
sponsorship, program.
EGOR ERSHOV
EGOR
ERSHOV

egor@wn.media
egor_ershov
yegor.yershov
+7 911 094 96 40
Questions regarding
program, sponsorship, logistics.
MARIA VASILEVSKAYA
MARIA
VASILEVSKAYA

maria@wn.media
maria_vasilevskaya
mariamarimary
+7 921 655 65 83
Questions regarding
media partnership, press accreditation, international delegations participation.
LYUBA BORODULINA
LYUBA
BORODULINA

lyuba@wn.media
lu_bash
lubkin_boro
+7 904 215 48 01
Questions regarding
Developer Exhibition, volunteering.
DMITRIY BYSHONKOV
DMITRIY
BYSHONKOV

dmitriy@wn.media
byshonkov
ruysaki1
+7 931 536 09 66
Questions regarding
sponsorship, payment.

For general inquiry please contact us at welcome@wn.media