Archive White Nights Moscow 2017
10:30 - 12:00
Registration & Welcome Coffee sponsored by Playkot
12:00 - 12:30
12:30 - 13:30
RUS
Ksenia Sternina / Andrew Kislov Head of UX Research / Founder, Mail.Ru & Brain Company
How Neurophysiological Studies Help in Game Development
13:30 - 14:00
ENG
Elena Zezyulina Business Development Director, Eastern Europe, Unity Technologies
Unity 2017: Present and Future
14:30 - 15:00
Coffee Break sponsored by Playkot
15:00 - 16:00
RUS
Ivan Pomytkin Head of PC Publishing, HeroCraft
PC Game Marketing for Dummies
16:00 - 16:30
RUS
Alexander Neberekutin Co-Founder, DevGame
In-Game Balance And Economy Without Financial Cost
16:30 - 17:00
RUS
Marina Michkova Head of Mobile Advertising Partnerships, Yandex
Yandex Advertising Products for Monetization of Mobile In-app Traffic: Tips & Trics
17:00 - 17:30
ENG
Ryan Booth Marketing Manager, Virtual Arts
The Long and Winding Road, Our Journey to Mobile VR Gaming
17:30 - 18:00
Sparkling Hour by AppsFlyer
18:00 - 20:00
ENG
CLOSED SESSION
Closed Session Focused on the iOS Platform
21:30 - 05:00
Join us at the official party at the luxurious Buddha-Bar from 9:30pm till 5am! All kind of drinks, buffet dinner, live music band and a nice quiet terrace for networking will be awaiting. For Premium Pass holders only.
10:30 - 12:00
Registration & Welcome Coffee sponsored by Playkot
12:00 - 12:30
12:30 - 13:30
ENG & RUS
Oksana Afonina Global Gaming, Facebook
Key Marketing Solutions and Strategies to Grow Your Player Base
13:30 - 14:30
ENG & RUS
Dmitri Martynov / Roman Mardo Head of Google Play Apps and Games, Russia and CEE / Google Play Games Business Development Manager CEE, Google
Google Play - Everything You Wanted to Know But Were Afraid to Ask
14:30 - 15:00
Coffee Break sponsored by Playkot
15:00 - 15:30
ENG & RUS
Natalie Portier COO, Appodeal
How Mobile Advertising is Evolving
15:30 - 16:00
ENG & RUS
Alex Keselman Customer Success Manager, AppsFlyer
Battlefield: Fraud
16:00 - 16:30
ENG & RUS
Slava Taraskin Head of BD EMEA, Unity Ads
Smart Ads Integration Means MONEY
16:30 - 17:00
ENG & RUS
Leon Zhong Director of Sales, Great China, Mobvista
How to Promote Games in China
17:00 - 17:30
ENG & RUS
Ed Laws GM, SVP Global Performance Advertising, InMobi
Getting the Most Out of Your Paid Marketing
17:30 - 18:00
Sparkling Hour by AppsFlyer
18:00 - 18:30
ENG & RUS
Antonina Binetskaya General Manager | Global Game Design, Wargaming
A Greenhouse for Ideas
18:30 - 19:00
ENG & RUS
Sabrina Carmona Producer, King
Production and Data: Friends or Foes
19:00 - 20:00
ENG & RUS
Mike Hines Developer Evangelist, Amazon
Everything You Needed to Know About the Amazon Appstore
21:30 - 05:00
Join us at the official party at the luxurious Buddha-Bar from 9:30pm till 5am! All kind of drinks, buffet dinner, live music band and a nice quiet terrace for networking will be awaiting. For Premium Pass holders only.
10:30 - 12:00
Registration & Welcome Coffee sponsored by Playkot
12:00 - 12:30
ENG & RUS
Pavel Ryaykkonen COO and Co-Founder, Nevosoft
Game Industry Overview: the Year 2017 in Numbers
12:30 - 13:00
ENG & RUS
Alessandro Canossa Senior Game User Researcher, Ubisoft
Another Kind of Influencer: the Hidden Backbone of a Game’s Community
13:00 - 13:30
ENG & RUS
Alexander Shilyaev Lead Game Designer, Playrix
Level Design in Gardenscapes
13:30 - 14:00
ENG & RUS
Kirill Shabordin CTO, Social Quantum
Creating Your Own Engine: Why Should One Bother?
14:00 - 14:30
ENG & RUS
Igor Petrov Game Design Director, MyTona
How In-game Events Help to Engage Users
14:30 - 15:00
Coffee Break sponsored by Playkot
15:00 - 15:30
ENG & RUS
Michael Kemski Programmer, Obsidian Entertainment
UI/UX: Anticipating Challenges and Pitfalls
15:30 - 16:00
ENG & RUS
Igor Klyukin COO, Pixonic
What Went Wrong While Developing War Robots
16:00 - 16:30
ENG & RUS
Andrey Ivashentsev Chief Innovation Officer, Game Insight
AR for Billions - Mobile Era
16:30 - 17:00
Oleg Beresnev CEO, Beresnev Games
Success Story of Flippy Knife
17:00 - 17:30
Wayne Lu Partner Engineer, Facebook
The Future of Web Games and New Opportunities to Engage and Grow Your Community of Gamers
17:30 - 18:00
Sparkling Hour by AppsFlyer
18:00 - 18:30
ENG & RUS
Paul Yijae Lee Business Development Manager, Nexon Europe
Making Sense of the Upheaval in Asia Market and Overview
18:30 - 19:00
ENG & RUS
Filipp Karmanov CEO & Founder, Black Snowflake Games
HTML5 Games & Playable Ads: How-To
19:00 - 20:00
ENG & RUS
PANEL DISCUSSION DogeMatic, Alternativa Platform, ZeptoLab, Trilobite Soft, Microsoft, GameBeets, Olyashaa, Eugene Sagaz
Trendy or Handy: Bloggers As UA Channel
21:30 - 05:00
Join us at the official party at the luxurious Buddha-Bar from 9:30pm till 5am! All kind of drinks, buffet dinner, live music band and a nice quiet terrace for networking will be awaiting. For Premium Pass holders only.
10:30 - 12:00
Welcome Coffee sponsored by Playkot
12:00 - 12:30
RUS
Tanja Evdokimenko Founder, Values Value
You Won’t Hire a Marketing Pro This Way
12:30 - 13:00
RUS
Sergey Kopov Founder, Sunday Games
How to Answer a Million Questions? Using Chatbots to Reduce Churn Rate and Support Costs
13:00 - 13:30
RUS
Sergey Zykov Marketing Director, Armor5Games
We Lost Our Investor: How Can an Indie-Studio Survive and Become Even Better
13:30 - 14:00
14:00 - 14:30
Coffee Break sponsored by Playkot
14:30 - 15:30
RUS
Aleksei Kliuev Software Engineer, Samsung Electronics
Optimizing Android Apps for Desktop Mode With Samsung DeX
15:30 - 16:30
RUS
Deconstruction Workshop Part I
Game Industry Experts Will Deconstruct Games in Real Time Right in Front of You
16:30 - 17:00
Coffee Break sponsored by Playkot
17:00 - 18:00
RUS
Deconstruction Workshop Part II
Game Industry Experts Will Deconstruct Games in Real Time Right in Front of You
18:00 - 19:00
Indie Game Cup: Awards Ceremony and Super Raffle in Blue Hall!
10:30 - 12:00
Welcome Coffee sponsored by Playkot
12:00 - 12:30
ENG & RUS
Jeremy Kang Principal Game Designer, King
Creating for Casual
12:30 - 13:00
ENG & RUS
Roman Goroshkin PR Manager, Epic Games
Unreal Engine 4: Future Developments
13:00 - 13:30
ENG & RUS
Hussam Hammo CEO & Founder, Tamatem
The MENA's Up & Coming Mobile Gaming Market
13:30 - 14:00
ENG & RUS
Anna Krizhanovskaya Head of Social UA, Playrix
Strategies to Succeed as a UA Manager
14:00 - 14:30
Coffee Break sponsored by Playkot
14:30 - 15:00
ENG & RUS
Viacheslav Buinov Haxe-engineer, Playtika
Haxe and Its Place in Gamedev
15:00 - 15:30
ENG & RUS
Michael Haberl CEO & Founder, Xendex
Making Money in Alternative App Stores (Outside Google/Apple)
15:30 - 16:30
ENG & RUS
Kirill Perevozchikov Head of Marketing, Larian Studios
Divinity: Original Sin 2: Marketing Post Mortem
16:30 - 17:00
Coffee Break sponsored by Playkot
17:00 - 17:30
ENG & RUS
Serge Himmelreich Co-founder, ARPU.GURU
How to Make Your Game Balance and Monetization Become Friends
17:30 - 18:00
ENG & RUS
Yuriy Krasilnikov Business Development Director, TrilobiteSoft
Looking for a Publisher? Forget About It! You Need a Partner, Not a Publisher
18:00 - 19:00
Indie Game Cup: Awards Ceremony and Super Raffle in Blue Hall!
10:30 - 12:00
Welcome Coffee sponsored by Playkot
12:00 - 12:30
ENG & RUS
Sergey Tarasov Head of Community Management, Alternativa Platform
Practical Esports: Why is It Needed for the Games That Don't Gather Stadiums?
12:30 - 13:00
ENG & RUS
Ivan Voznyak Esports Producer, Mail.Ru Group
What Is an Esports Title?
13:00 - 13:30
ENG & RUS
Andrey Korotkov Producer, Zillion Whales
Esports & Indie Games According to Mushroom Wars 2 Experience
13:30 - 14:00
ENG & RUS
Aliaksei Kornyshau Head of Competitive Gaming, Wargaming
Esports & Competitive Live Ops In Publishing, CIS
14:00 - 14:30
Coffee Break sponsored by Playkot
14:30 - 16:00
ENG & RUS
PANEL DISCUSSION Wavesplatform, Dmarket.io, KICKICO, Total Games, Trilobite Soft, Zillion Whales, Deep Gold Limited
Blockchain in Game Industry: Hype or Real Deal?
16:00 - 16:30
ENG & RUS
Vasiliy Sabirov Lead Analyst, devtodev
Forever Friends: How to Make Players Loyal
16:30 - 17:00
Coffee Break sponsored by Playkot
17:00 - 17:30
ENG & RUS
Anatoly Sharifulin CEO & Co-founder, AppFollow
ASO Best Practices 2017 for Games
17:30 - 18:00
18:00 - 19:00
Indie Game Cup: Awards Ceremony and Super Raffle in Blue Hall!