Archive White Nights 2015
15:00 - 16:00
RUS
Alexey Savchenko Evangelist , Epic Games/Unreal Engine
Unreal Engine 4: Everything About Mobile
16:00 - 16:30
Coffee Break sponsored by Playkot
16:30 - 17:30
RUS
Oksana Afonina Key Gaming Account Manager, Russia and CIS , Facebook
Workshop on Facebook Marketing Campaign Optimization
17:30 - 18:30
RUS
Oleg Dorozhok Head of Mobile Marketing , Yandex
Effective Launch for Mobile Application
18:30 - 19:00
Coffee Break sponsored by Playkot
19:00 - 20:00
RUS
Dmitri Martynov Google Play Business Development , Google
Your Business Grow with Google Play and Google AdWords
12:30 - 14:00
Registration & Welcome coffee sponsored by Playkot
14:00 - 14:30
14:30 - 15:00
RUS
Natalia Efimtseva Developer Relations Program Manager , Google
Android TV: Best Practices for Game Developers
15:00 - 15:30
RUS
Evgeny Danilov Game designer , Playrix
Playing on Words - Working on Texts
15:30 - 16:00
RUS
Andrey Dyakov Lead Engineer , Sperasoft
Three! Two! One! Fight! Designing a Fighting Game with Unreal Engine 4
16:00 - 16:30
Coffee Break sponsored by Playkot
16:30 - 17:00
RUS
Tatyana Mihalevskaya Director of the Project Department , GS Group
GS Group Game Gonsole: How To!
17:00 - 17:30
RUS
Romuald Zdebsky Games Lead for Central & Eastern Europe , Microsoft
How to Reach a Billion of New Players with Windows 10
17:30 - 18:00
ENG
Philipp Zuend Executive Producer , IF Games GmbH
Made in Switzerland: Turning Our Indie Game 'Perils of Man' into a Success Story
18:00 - 18:30
ENG
Mohamed Ben Hiba Director, Supply Partners EMEA , SMAATO
Super Auction, Super Revenue: Publisher Controls that Go Beyond the Waterfall
18:30 - 19:00
Sparkling Intermission with champagne by Facebook Audience Network
19:00 - 19:30
RUS
Pavel Solopaev Project Lead , Jetdogs
Psychology of Game Objects Interaction and How They Form Logical Connections
19:30 - 20:00
RUS
Natalia Galkina CEO , Univers-Consulting LLC
Neurotechnologies in Game Development
20:00 - 20:30
RUS
Roman Golovko Business Development Manager , Paymentwall
Anatomy of Conversion: Having Your Gamers Pay
20:30 - 21:00
RUS
Grigoriy Leschenko Senior Project Manager , Skolkovo Foundation
Welcome to Skolkovo. How to Join the Innovation Community and Get Funding for Your Project.
21:00 - 03:00
The Official Party on a Pirate Boat!
12:30 - 14:00
Registration & Welcome coffee sponsored by Playkot
14:00 - 14:30
RUS & ENG
Pavel Ryaykkonen COO and Co-founder , Nevosoft
Mobile & Social Game Market: Trends & Strategies
14:30 - 15:00
RUS & ENG
Stefano Sandri Marketing Manager , Wooga
Packaging Agent Alice: A Framework for Indie Developers to Build Buzz
15:00 - 15:30
RUS & ENG
Georg Broxtermann Business Development Director and Co-founder , Flaregames GmbH
Royal Revolt 2 - How We Entered the Korean Market and What We've Learned for Our Asian Strategy
15:30 - 16:00
RUS & ENG
Pavel Golubev CEO , Appodeal
Monetization: How to Increase Your Earnings From Ad Networks x 3 Times
16:00 - 16:30
Coffee Break sponsored by Playkot
16:30 - 17:00
RUS & ENG
Mieszko Zielinski Lead AI Programmer , Epic Games
UE4 Large World AI Navigation
17:00 - 17:30
RUS & ENG
Anastasia Perina Business Development Executive , RJ Games
Strategies of Launching Social Network Games on Facebook
17:30 - 18:00
RUS & ENG
Nelson Rodriguez Senior Industry Marketing Manager, Games , Akamai Technologies
The Role of Technology Infrastructure in Game Development
18:00 - 18:30
RUS & ENG
Akin Babayigit Head of Partnerships, EMEA , Facebook Audience Network
Facebook Insights: Monetization Strategies for Apps
18:30 - 19:00
Sparkling Intermission with champagne by Facebook Audience Network
19:00 - 19:30
RUS & ENG
Stephen Lee Executive Director, Head of Publishing , 6waves
Secrets to Success: Achieving Top Grossing Ranks in Asia
19:30 - 20:00
RUS & ENG
Karolina Attspodina Head of Sales, Eastern Europe , Adjust
Secrets From Ecommerce Taken to Gaming Best Practices for Mobile Retargeting Campaigns
20:00 - 21:00
RUS & ENG
PANEL DISCUSSION: Game Insight Creative Mobile, G5, Nekki, Playrix
The Uncomfortable Talks About Mobile Games Business
21:00 - 03:00
The Official Party on a Pirate Boat!
14:00-15:00
RUS
Leonid Eletskikh Country Manager, Russia & CIS , App Annie
The Dark Sides of App Stores
15:00-16:00
RUS
Evgeniy Kozlov Twitter B2B Marketing Manager , Twitter
Tweet Smarter
16:00 - 16:30
Coffee Break sponsored by Playkot
16:30 - 17:30
RUS
Ruslan Grigoriev Software Test Engineer , Unity Technologies
Unity Android и Java: Quick Facts + What's New in 5.0
12:30 - 14:00
Welcome coffee sponsored by Playkot
14:00 - 14:30
ENG
Katerina Shapira Account Success Manager , AppsFlyer
How to Optimize Your Game Retention with Data-Based Analytics
14:30 - 15:00
ENG
Ilja Goossens Director of Market Development , TUNE
How Can the Relationship Between Paid and Organic Installs Reduce Your Acquisition Cost?
15:00 - 15:30
ENG
Moritz Zumbühl President , Blindflug
The Story of First Strike - How over 500'000 Players Destroyed the Earth over 3 Million Times
15:30 - 16:00
RUS
Aleksey Rehlov External Producer , Creative Mobile OÜ
Building In-game Economy: Mathematical Foundation
16:00 - 16:30
Coffee Break sponsored by Playkot
16:30 - 17:00
RUS
Evgeny Marchenkov VP of Sales and Marketing , DataLead
Worldwide Mobile Traffic: How to Buy Facebook Mobile Traffic Effectively
17:00 - 17:30
RUS
Bogdan Nesvit COO , Crystal Clear Soft
Controlled Chaos Methodology in Game Development
17:30 - 18:00
ENG
Timur Kulbaev Head of International Sales , HiConversion
ROI Based Advertising Optmization: Case Study
18:00 - 18:30
ENG
James Crabb EMEA Director of Sales , Bee7
Insights to Boost Monetization and Retention
18:30 - 19:00
RUS
Elena Kutsopal MD & Co-Founder , Harrenmedia
One Chance to Launch Your App Successfully! Would You Need a Burst Campaign?
19:00 - 19:30
Indie Game Cup Awards Ceremony in Blue Hall
12:30 - 14:00
Welcome coffee sponsored by Playkot
14:00 - 14:30
RUS & ENG
Ross Sheil Mobile Lead for Twitter EMEA , Twitter
#BeyondTheInstall
14:30 - 15:00
RUS & ENG
Alexey Kraynov General Director, Russia & CIS , Riot Games
IRL Social Play: Leveraging Players' in Real Life Connections for Community Engagement & Growth
15:00 - 15:30
RUS & ENG
Mikhail Boldov Product manager , VK.com
Future of Mobile Gaming on VK
15:30 - 16:00
RUS & ENG
John Gargiulo SVP, Business Development + Marketing , BlueStacks
User Acquisition via TV - A Hit in the East Moves West
16:00 - 16:30
Coffee Break sponsored by Playkot
16:30 - 17:30
RUS & ENG
PANEL DISCUSSION: Nevosoft OverGamez, OK.ru, VK.com, Playkot, CCSoft, RJ Games
Social Networks From Game Developers’ Point of View
17:30 - 18:00
RUS & ENG
Volker Dressel CEO , Quaid Media
TV - The Next Phase in User Acquisition for Mobile Games
18:00 - 18:30
RUS & ENG
Kenny Ye Director of International Business Development , UCWeb
Go Glocal: UC Browser’s Globalization and Russianization
18:30 - 19:00
RUS & ENG
Julia Musienko Lead Game Designer (Supercity Project) , Playkot
Segmentation of Users by Comfortable Payment
19:00 - 19:30
Indie Game Cup Awards Ceremony