February 9-10, 2015
mobile game development and marketing conference

Register Matchmaking

1500+

attendees

50

exhibitors

40+

speakers
SPEAKERS 2012-2015
About

The WN Mobile Games Conference is an international mobile game development and marketing conference. The WN conferences attract influential professionals and developers in the mobile game industry and take place twice a year in St. Petersburg (in February as the Winter Nights and in June as the White Nights).Two sets of lectures and panel discussions will be running in parallel in the late afternoon.

Industry-leading companies like King, Warner Bros., Supercell, Rovio, Wooga, Chillingo, Facebook, Big Fish, DeNA, Google, Microsoft, G5, Mail.Ru and many others have already attended.The agenda includes three atmospheric networking parties: The welcome pre-party on the day preceding the event, an all night party after the first day and business mingle that concludes the second day.

Participants will be able to schedule meetings in a business lounge zone or with sponsors at their booths.

Register

Program
Don’t miss a pre-party on February 8 from 7 til 11:30 p.m.
Free entrance for Standard and Premium attendees.
BLUE HALL
13:30 - 14:30
Registration & Welcome Coffee
14:30 - 15:00
Pavel Ryaykkonen, COO, Nevosoft
Mobile Game Industry: Overview
15:00 - 15:30
Benoit Sokal, Creator of Syberia
From Comics to Video Game
15:30 - 16:00
Julia Ognieva, Games Partnerships, Facebook
Get to Know Your Players with Facebook Insights
16:00 - 16:30
Coffee Break
16:30 - 17:00
Neil McFarland, Director of Games, Ustwo Games
A Boxful Of Surprises: What We Did and Didn't Learn whilst Making Monument Valley
17:00 - 17:30
Christian Calderon, Head of Marketing, Dots
Gating and Measuring Product Performance for Mobile Games
17:30 - 18:00
Ville Heijari, Head of Supply, Vungle
Go With The Game Flow: Mobile Video Ads and User Experience
18:00 - 18:30
Eli Friedman, Head of Professional Services, Appsflyer
Offline Goal Conversion Tracking for Mobile Users – Calculating True User ROI
19:00 - 19:30
Mikhail Boldov, Partner Relations, VK.com
Mobile Gaming Platform: Achievements and Plans
19:30 - 20:00
Nizar Romdhane, Director of Ecosystem, ARM
ARM’s Technology Insight on the Future of Mobile Gaming Platforms
20:00 - 21:00
Panel Discussion:
Industry Women in Power
RED HALL
13:30 - 14:30
Registration & Welcome Coffee
15:00 - 15:30
Alisa Belova, Community Manager, Wargaming
Community Management: How to Avoid Common Mistakes
15:30 - 16:00
Sandra Ilyina, Sales Director, Opera Mediaworks
Getting the Best of Your Apps and Games Mobile Ads Strategy
16:00 - 16:30
Coffee Break
16:30 - 17:30
Making Analytics work for your Mobile Game Launch
Apple have invited speakers to outline the key strategies for mobile game launch. This session is invitation-only, places are limited. Please send a request to wnconf@nevosoft.com to participate.
17:30 - 18:00
Igal Liberman, VP Product Management, Startapp
Topic to be determined
18:00 - 18:30
Speaker to be determined (Google AdWords)
Topic to be determined
19:00 - 19:30
Aya Yamada, Head of Overseas Business Section, Adinnovation
How to Make Hit in Japan
19:30 - 20:00
Romuald Zdebsky, Mobile Games Industry Lead, Microsoft
Millions of Downloads and Revenue from Windows Store – How to Make It?
20:00 - 20:30
Peter Irikovsky, Managing Partner, LRJ Capital
How Investors Evaluate Game Studios
20:30 - 21:00
Liubov Penyugalova, Analyst, Playkot
Game Analytics. Players Segmentation: Much Noise About What?
BLUE HALL
13:30 - 14:30
Registration & Welcome Coffee
14:30 - 15:00
Jyri Partanen, Senior Release Manager, Rovio Ent.
A Great Game Is Not Enough!
15:00 - 15:30
Igor Nevzorov, Director of CIP, Ernst & Young
Attack of Clones: How Not to Infringe Third Parties’ Games Format and Protect Yours
15:30 - 16:00
Leonid Eletskih, Country Manager (Russia) App Annie
Creating a Winning App Strategy
16:00 - 16:30
Coffee break
16:30 - 17:30
Panel Discussion:
WINTER KNIGHTS OF GAMING
17:30 - 18:00
Evgeny Marchenkov, Sales Director, DataLead
Mobile Ad Market in Russia: Overview
18:00 - 18:30
Ilya Eremeev, Creative Director, A-Steroids
Near Game Experience
18:30 - 19:00
Rodion Yashkov, CEO & Co-Founder, Wyse Games
Games on Franchise: What It's Like
19:00 - 20:00
Networking Mingle: drinks, snacks and networking for anyone who will survive :)
RED HALL
13:30 - 14:30
Registration & Welcome Coffee
14:00 - 14:00
Peter Hamilton, CEO, TUNE
"Zero to 1" for the App Marketer
15:00 - 16:00
Successful Game on Google Play
Google will host a special session for Android game developers. This session is invitation-only, places are limited. Please send a request to wnconf@nevosoft.com to participate.
16:00 - 16:30
Coffee break
16:30 - 17:30
Alex Nichiporchik, CEO, tinyBuild
Steam vs Mobile: Which Platform First?
17:30 - 18:00
Speaker to be determined (adjust)
Topic to be determined
18:00 - 18:30
Elena Stolbova, CMO, Atlantic Corporation
Traction: How to Make Your Game Popular
18:30 - 19:00
Pavel Titov, Co-Founder, DubZapper
Multiple Accounts Detection. Business Impact on Player Value
19:00 - 20:00
Networking Mingle: drinks, snacks and networking for anyone who will survive :)
PLATINUM
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SILVER
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WN MOBILE GAMES AWARDS 2015

WN Mobile Games Awards is a prestigious award in five nominations for professional achievements at mobile gaming business. There will be two rounds of online voting.

1
January 15 – 22, 2015
After the first round is completed, a shortlist of nominees will be made available to public. Nominee’s partners and clients will vote once again to select the winners.
2
January 21 – 29, 2015
Winners will be announced on February, 9 at the awards ceremony which will takepart at the official party in the night club.
Advertising platform
Analytics Platform
Localization Service
Sound in Games
Platform Partner Relations
Technical track
What is it?
Two days of lectures and master classes from mobile gaming gurus with technical case studies on game development. The schedule will be online from January 19.
Target audience?
Gaming programmers, game designers, indie developers - for those who develop mobile & social games with their own hands.
How much?
Exclusive deal! A Technical Track Pass is only $60. The number of passes is limited.
What’s included?
Access to Green Hall program and coffee-breaks only. It’s an exclusive opportunity to listen to representatives of Unity, Google, Microsoft, Facebook, ARM.
Registration
TECH TRACK PASS
$ 60
Green Hall Program Only
Conference Bag
Coffee Breaks
Selected: 0
Add
STANDARD PASS
$ 200
All Lecture Halls Access
Business Lounge Access
Conference Bag
Coffee Breaks and Mingle
Pre-party on February 8
Selected: 0
Add
PREMIUM PASS
$ 300
All Lecture Halls Access
Business Lounge Access
Conference Bag
Coffee Breaks and Mingle
Pre-party on February 8
Official Party on February 9
Selected: 0
Add
MEDIA PARTNERS
Event Location

Park Inn by Radisson Pulkovskaya Pobedy Square 1, 196240 St. Petersburg, Russia +7 (812) 449-45-64 ext. 109 Book a room at the discounted rate here.

Please mind that if you stay in the Park Inn and need an invitation letter for the visa, you are entitled to get it for free - just send a request to Ekaterina.Ignasheva@rezidorparkinn.com

Contact Us
CHAIR OF THE ORGANIZING COMMITTEE

JULIA LEBEDEVA
julia.l@nevosoft.ru
juliaraduga
+7 911 764 60 63

Feel free to contact regarding sponsorship, partnership and program
HOTEL BOOKINGS

We've secured some discounted rooms for delegates in a number of St. Petersburg hotels. Please try to book accommodation as soon as possible.

GENERAL INQUIRIES

ELIZABETH GUSEVA
elizaveta.guseva@nevosoft.ru
lizagus8
+7 911 746 45 55

Questions regarding participation, media partnership, volunteering, hotel booking, visa support and other.
INVITATION LETTER

If you need invitation letters for your visa applications and do not plan to stay at the venue hotel please download and complete the following form and email it to wnconf@nevosoft.com. The invitation letter costs $30 and we will try to make it ASAP (it usually takes two working days).
Please note that an invitation letter is NOT a visa. If you have any questions, please contact us.