game development and marketing conference
February 11 – 12, 2016

Registration Attendees

1000

attendees

75+

booths

50+

speakers
SPEAKERS
About

The White Nights Games Conference is an international cross-platform game development and marketing conference. The White Nights events attract influential game industry professionals and developers and take place three times a year in February (Helsinki), in June (St. Petersburg) and in October (Moscow). Every year more than 4,000 visitors all together attend the conference.

White Nights Helsinki will take place on February 11-12, 2016.
White Nights St. Petersburg will take place on June 28-29, 2016.
White Nights Moscow will take place on October 11-12, 2016.

Industry-leading companies like King, Warner Bros., Supercell, Rovio, Wooga, Chillingo, Facebook, Big Fish, DeNA, Google, Microsoft, G5, Mail.Ru and many others have already attended. The agenda includes three atmospheric networking parties: the welcome pre-party on the day preceding the event and an all night party after the first day. The unique thing about this conference is that its business hours are from 2pm till 9 pm.

The White Nights Conference is organized by Nevosoft, a St. Petersburg based casual game developer and publisher.

Register

12:30 - 14:00
Welcome Coffee sponsored by Playkot
14:00-15:00
15:00 - 16:00
ENG
Oksana Afonina, Key Gaming Account Manager, Facebook
Workshop in Marketing Your Game on Facebook
16:00 - 16:30
Coffee Break sponsored by Playkot
16:30 - 17:30
ENG
Dmitry Martynov, Head of Play Apps & Games BizDev AND Tobias Knoke, EMEA Business Development Manager for Google Play Games, Google
Smarter Player Engagement
17:30-18:30
ENG
Svetlana Gordey, Lead SEM Manager. Artem Artemiuk, Global Online Advertising, Team Lead, Wargaming
World of Tanks Blitz: Long Way From Soft-launching Mobile Midcore Product to DSP Usage
18:30 - 19:00
Coffee Break sponsored by Playkot
19:00 - 20:00
ENG
Sergey Kokhichko, Senior Direct Advertising Manager, myTarget (Mail.ru)
myTarget for Social Game Developers
20:00 - 21:00
ENG
Closed Session Focused on iOS9, tvOS, Watch OS2

12:30 - 14:00
Registration & Welcome Coffee sponsored by Playkot
14:00 - 14:30
14:30 - 15:00
ENG
Richard Downey, Director of Global Business Development - Mobile, The Specialist Works
Using Trackable TV Advertising to Drive App Downloads
15:00 - 15:30
ENG
Katharina Fuchs, Head of EMEA YouTube Gaming Content Partnerships, YouTube
Top YouTube Strategies for Mobile Gaming Publishers & Developers
15:30 - 16:00
ENG
Alexey Shcherbakov, Head of Business Development, Pixonic
Stopping Publishing and Getting Right Back Into It
16:00 - 16:30
Coffee Break sponsored by Playkot
16:30 - 17:00
ENG
Mike Hines, Developer Evangelist, Amazon
What to Expect When Selling in the Amazon Appstore
17:00 - 17:30
ENG
Alexey Izvalov, Developer Relations, FGL
From Web Games Marketplace to Mobile Publishing
17:30 - 18:00
ENG
Inna Ushakova, CEO, ZennaApps
The Power of Creativity & Video Advertising
18:00 - 18:30
ENG
Mikael Leinonen, CEO, Co-Founder, MyGamez
China - The Good, the Bad and the Ugly
18:30 - 19:00
Coffee Break sponsored by Playkot
19:00 - 19:30
ENG
Gad Maor, CEO, StoreMaven
Mastering the Stores - Growth on Google Play & The App Store
19:30 - 20:00
ENG
James Crabb, EMEA Director of Sales, Outfit 7 & Bee7
Boosting LTV: The Outfit7 Way
20:00 - 21:00
ENG
Sjoerd De Jong, Unreal Engine Evangelist, Epic Games
Unreal Engine 4 Intro: Building a Game Live
12:30 - 14:00
Registration & Welcome Coffee sponsored by Playkot
14:00 - 14:30
ENG
Pavel Ryaykkonen, COO and Co-Founder, Nevosoft
Mobile & Social Game Landscape
14:30 - 15:00
ENG
Wilhelm Taht, EVP in Games, Rovio
Industry & Product Trends
15:00 - 15:30
ENG
Marika Appel, Community Manager, Supercell
Fireside Chat
15:30 - 16:00
ENG
Alexander Grach, Sales Executive, AppsFlyer
In-App Events to Measure in Your Gaming App
16:00 - 16:30
Coffee Break sponsored by Playkot
16:30 - 17:00
ENG
Lasse Seppänen, CEO & Co-Founder, PlayRaven
Fireside Chat
17:00 - 17:30
ENG
Shai Magzimof, Head of Business Development for Games, Viber
Fireside Chat
17:30 - 18:00
ENG
Oscar Clark, Evangelist, Unity
Analytics, Ads and IAP
18:00 - 18:30
ENG
Philipp Stelzer, Live Ops & Ads Lead, Wooga
Monetization Along the User Journey With Segmentation
18:30 - 19:00
Coffee Break sponsored by Playkot
19:00 - 19:30
ENG
Maxim Babichev, Developer Advocate, VK.com
VK.com Mobile and Social Game Platform: Opportunities on the Russian Market
19:30 - 20:00
ENG
Artur Shakalis, Head of Games Department, Odnoklassniki
Odnoklassniki As a Gateway to Russian Speaking Market
20:00 - 21:00
ENG
PANEL DISCUSSION One Game, Multiple Platforms: How to Operate
12:30 - 14:00
Welcome Coffee sponsored by Playkot
14:00 - 14:30
14:30 - 15:30
ENG
Annakaisa Kultima, President and Tatu Laine, Board Member, Finnish Game Jam
Game Jam Scene 2016: This Is What You Need To Know
12:30 - 14:00
Welcome Coffee sponsored by Playkot
14:00 - 14:30
ENG
Vladimir Funtikov, CEO, Creative Mobile
Do You Know What Your Players Want? How to Convert Feedback into Game Design
14:30 - 15:00
ENG
Manuel Gonzalez Somonte, Sr. Producer & Vaggelis Livaditis, Sr. Designer, Social Point
Gamification of Advertisement
15:00 - 15:30
ENG
Ilari Kuittinen, CEO, Housemarque
Two Decades of Game Industry Experience
15:30 - 16:00
ENG
Ilya Salamatov, Director of Business Development, 101XP.com
Browser vs Mobile: Life on PC Browser After Industry Gone Mobile
16:00 - 16:30
ENG
Anton Gritsevskiy, Brand Manager, My.com
Juggernaut Wars: Brand Concept
16:30 - 17:00
Coffee Break sponsored by Playkot
17:00 - 17:30
ENG
Erik Pöntiskoski, CEO, Dodreams Ltd.
Finding Your Hit One Mini-Game at a Time: Case Drive Ahead!
17:30 - 18:00
ENG
Evgeni Puzankov, Lead Narrative Designer, Suricate Games
Paper Knights, Salmon and Social Larceny
18:00 - 19:00
Indie Game Cup: Awards Ceremony and Super Raffle in Blue Hall
12:30 - 14:00
Welcome Coffee sponsored by Playkot
14:00 - 14:30
ENG
Alexey Vstavsky, BDM, AM Russia & CIS, App Annie
Mobile Gaming Market: Where Is The Money?
14:30 - 15:00
ENG
An Vu, User Acquisition Lead, Rovio
UA Strategy for Games: Unleashed
15:00 - 15:30
ENG
Miikka Luotio, Senior Producer, Flaregames
Rethinking Mobile Games Publishing for Small & Lean Teams
15:30 - 16:00
ENG
Jami Laes, CEO & Co-Founder, Futureplay
View-To-Play Games - The Next $100B Market
16:00 - 16:30
ENG
Alexander Lukin, AppMetrica Product Manager, Yandex
AppMetrica – Case Study for Smart Campaign Optimization and Product Insights
16:30 - 17:00
Coffee Break sponsored by Playkot
17:00 - 17:30
Sulka Haro, Executive Producer, Next Games
From a TV Show Into a Game - The Walking Dead: No Man’s Land
17:30 - 18:00
ENG
Evgeny Marchenkov, VP Sales & Marketing, DataLead
Optimization Towards KPI: How to Make an Agency Be Your Partner
18:00 - 19:00
Indie Game Cup: Awards Ceremony and Super Raffle!
White Nights Game Industry Awards 2015

White Nights Game Industry Awards is a prestigious ceremony where best companies in the industry receive trophies for their professional achievements in the previous year. There will be two rounds of online voting.

1
January 11 – 15, 2016
After the first round is completed, a shortlist of nominees will be made available to public. Nominee’s partners and clients will vote once again to select the winners.
2
January 18 – 22, 2016
Winners will be announced on February, 11 at the awards ceremony which will take part at the official party in the Club Capital.
Developer exhibition
WHAT IS IT?
This exhibition is a unique opportunity for game developers to present their best projects in order to find publishers, partners, investors and to receive support from platforms.
WHO IS IT FOR?
Developers games in beta stage or higher are welcome. Games on all the platforms are accepted. Only a limited number of spots available!
How to apply?
To apply please submit a form.
Apply for exhibition
White Nights Helsinki 2016 Map
Indie Game Cup
GRAND PRIX
BEST ART
BEST GAME-DESIGN
BEST STORY-TELLING
This is a prestigious competition for game developers. The winner in each category will be selected by a panel of judges. They will be announced at awards ceremony that will take place on February 12, 2016 at 6:30 – 7:00pm.
We accept games for various platforms including iOS, Android, WP, social networks, Windows, online, steam, etc.
A game must be playable (alpha phase or higher).
Applications will be accepted until January 22, 2016
Participation is free of charge.
Registration
Indie Developer Only
INDIE
PASS
€150
0 +
-
Game Developer / Game Publisher
STANDARD
PASS
€250
0 +
-
PREMIUM
PASS
€350
0 +
-
Service Providers (Advertising / Billing / Analytics / Monetization)
STANDARD
PASS
€450
0 +
-
PREMIUM
PASS
€650
0 +
-
If you want to pay for the tickets by bank transfer please contact us at wnconf@nevosoft.com
The passes are non-refundable after February 1, 2016.
MEDIA PARTNERS
Event Location

Wanha Satama
Pikku Satamakatu 3-5
FI-00161 HELSINKI
FINLAND

Book hotel

CONTACT US
ORGANIZING COMMITTEE

JULIA LEBEDEVA
julia.l@nevosoft.ru
juliaraduga
+358 40 244 56 78

Feel free to contact regarding sponsorship, partnership and program.
GENERAL INQUIRIES / COORDINATOR

LIZA VORONKOVA
liza.voronkova@nevosoft.ru
liza-za101
+358 40 462 23 87

Questions regarding participation, media partnership, volunteering, hotel booking, visa support and other.
GENERAL INQUIRIES / COORDINATOR

ELENA SIDOROVA
elena.sidorova@nevosoft.ru
elenassidorova
+358 40 462 23 74

Questions regarding participation, media partnership, volunteering, hotel booking, visa support and other.

To apply for media accreditation please email at press-wnconf@nevosoft.com